Marketing Manager

Alejandro Somohano

**** * ******* **. ***** Gables, FL 33134 - Tel: 305-***-**** - ***********@*****.***

Professional interest: To obtain a position where I can apply my Marketing and Communication expertise, within

a company that can provide the platform to develop new skill set while utilizing my 12+ years combined experience in

marketing, advertising and media. Throughout my experience I have worked with the agency and client where I have

acquired a solid management and communication background.

Core Strengths: LATAM/Hispanic Market, Branding, Direct Response, Digital and Experiential Marketing,

Project management and Budget control.

Marketing and Communication Consultant Miami, Florida

04/2014 to Present

• Strategy and brand communication development for AJP’s Venture to market 4 different properties in Miami.

• Media planning and buying for AJP’s Venture.

MARCA HISPANIC Miami, Florida

Senior Account Executive 12/2012 to 12/2013

Managed and coordinated 360º integrated Hispanic Market campaigns focused on acquisition and

retention for TracFone, Telcel AMERICA, Straight Talk, Net10 Wireless, DishNET and DishLATINO.

• Implemented direct response techniques to increase direct and indirect activations for DishLATINO.

• Worked closely with the GM agencies to align communication goals and brand look and feel.

•

Negotiated

rates

with

post

production

studios,

web

developers

and

fulfillment

companies

to

optimize client budgets.

• Led a mystery shopper report in San Diego, CA to get information about the market and make better decisions on the

launch of a new product for Telcel AMERICA.

• Created timelines, status reports and one sheet documents to manage and complete projects satisfactorily.

• Improved production times by simplifying work processes.

Major achievements: Telcel America sales increased by 4% during Q3 by developing acquisitions strategies.

AEROMAR AIRLINE Mexico City

Marketing Manager 7/2011 to 3/2012

• Managed marketing and communication budgets for 24 routes and destinations.

• Coordinated and managed in-house marketing strategies, advertising campaigns and corporate communications for 24

routes and destinations.

• Led creative development for digital and print material along with in-house creative team.

• Managed Social Media communications and SEO strategies.

• Responsible for new product and route launches events.

Major achievements: Increased Social Media likes and engaging by 40% by consumer experience strategies.

DELICATESSEN ADVERTISING Mexico City

Account Director 7/2009 to 7/2011

Acted as a main client daily contact and organized day-to-day activities to respond to client’s needs

for Cemex, Pemex,Tequila Milagro, Insignia Life, Navistar International Trucks Mexico/LATAM market.

• Led the Navistar International Trucks acquisition campaign: “Camino al éxito” (Print, Digital and Events).

• Seek new business opportunities by making proposals that improve sales and brand awareness.

• Developed strategy and competitive reviews in order to improve messages and brand equity.

• Work closely with the creative department directing customer needs.

• Negotiated rates with post-production studios and media to improve budgets.

Major achievements: Implemented the campaign concept “Camino al éxito” to other Countries in LATAM.

EURO RSCG BEKER Mexico City

Account Supervisor – Director 5/2005 to 7/2009

Managed video, print and web design projects and served as the main client contact for

Cinemex, Ocean Spray, Red de Universidades Anahuac, PlayCity and Sorteos del Trébol.

• Led the Play City Casino launch campaign: “Ponle Play” (TV, Radio, Print, Digital and Grassroots).

Alejandro Somohano

2030 S Douglas Rd. Coral Gables, FL 33134 - Tel: 305-***-**** - ***********@*****.***

• Managed the introduction of the Sorteos del Trébol Lotto campaign: “Tomas Varo” (TV, Radio, Print and OOH).

• Tracked campaigns during their launch period and make decisions after results.

• Worked closely with the client to chose products and develop marketing plans.

• Searched and proposed joint-ventures with other brands in order to increase promotional sales.

Major

achievements:

Bronze

award

winner

Effie

awards

Mexico

2009

PlayCity

Casino.

GRUPO MILENO Mexico City

Sales Representative -Trade Marketing for Telcel, Walmart and Bacardi. 7/2004 to 8/2005

• Expanded media selections deliveries for clients.

Major achievements: Telcel and Walmart budget increased by 10%.

ALAZRAKI & ASOCIADOS PUBLICIDAD Mexico City

Account Executive 11/2000 to 4/2004

Developed and implemented internal processes to ensure accurate delivery of all materials for Sanborns, El Globo,

Siemens, Papalote Museo del Niño and Fonatur.

• Worked on administrative functions such as opening and closing jobs, weekly status reports, briefs and conference

reports.

Major achievements: Sanborns achieved sales budget increase for three consecutive years.

EDUCATION

Bachelor of Arts, Advertising: Centro de Estudios en Ciencias de la Comunicación

LANGUANGES

Bilingual (English/Spanish)

EXTRACURRICULAR ACTIVITIES:

Founder

and

owner

of

Pizza

Classica

restaurant.

Golfer, Tennis player and wakeboarder.

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