Direct of of Sales

Frank Capaci

* ********* **** ( Holmdel, NJ *****

732-***-**** ( *******@*****.***

PROFILE

A proven Sales & Marketing Executive with extensive experience leading and

motivating sales organizations across multiple geographic regions..

Outstanding ability to managing employees, devise sales strategy and

execute organizational directives through sales programs and initiatives.

Exceptional leadership skills, decision-making ability and a tenacious

drive to excel. Excellent record of growing revenue and consistently

surpassing goals.

KEY SUCCESSES

< Lead the development and training of managers and account executives to

sell products and services and achieve 15% year over year division

growth.

< Managed business transformation projects including process improvement,

change management and employee engagement strategies to redirect sales

growth targets by 20%.

< Ensured delivery of monthly, quarterly and annual sales goals and managed

a weekly revenue forecast to launch targeted goals leading to 5%

productivity increase in the b2b sector.

< Achieved regional growth of 22% in the Medical Solutions Product Division

of web based solutions.

< Launched the institutional division sales initiative which generated

$250,000 in incremental sales.

< Managed a $7,000,000 budget and maintained a consistent expense level

while expanding revenue and new customers through new channels such as

partnerships and cooperatives increasing ROI by 12% in a 24 month period.

< Reformatted product discount packages, which resulted in a 21%

increase in gross revenue.

< Implemented the business change process into a metric driven

organization with a focus on providing exceptional customer service

and providing consultative oversight to assigned projects which

resulted in a client retention increase of 8%.

< Increased private label utilization program by 20% through cost-

effective .marketing presentations.

THIN ZONE WEIGHT LOSS CENTERS Middletown, NJ

Sales & Marketing Director 2008-Present

Key Contributions:

< Developed defined Sales & Marketing programs to obtain all short and long

range sales and profit goals.

< Established clear milestones and metrics for the sales team and implement

key metrics to track performance and reward success, selected, trained

and developed sales personnel according .

< Initiated new business development, demand generation and targeted

organizations that fit within key verticals: retail, institutional,

healthcare and related industries.

< Motivated and mentored multi division staff, implemented policies and

obtained profit goals.

< Generated sales and profit reports, analyzed data for profitability and

made presentations to key accounts.

< Planed and directed all integrated sales and marketing communications

including e-commerce/web, tradeshows, conferences, advertising, marketing

materials globally to execute on the annual sales plan.

AFFILIATED CONSULTING & FRANCHISE SOLUTIONS

Senior B2B Marketing Consultant, 2007 to 2014 (Consulting Position)

Key Contributions:

< Optimized web sites, content, managed web video content, developed leads

and managed web programs.

< Researched, Developed and Implemented strategic business development and

sales strategies and teams.

< Developed internet based lead program and oversaw web site design to

drive potential clients to company generating 5,000 qualified leads per

week.

< Analyzed the effectiveness of existing advertising and marketing models

and made successful adjustments based on company's individual needs while

maintaining franchise brand cohesiveness.

WORLD'S BEST PRODUCTS/E-Commerce FTDG - Langhorne, PA

Sales and Marketing Director, 2000 to 2008

Key Contributions:

< Maintained a radio talk show in seven markets; featured as guest speaker

on numerous radio stations, cable TV, Pitch and presentations to

investors and delivered news shows to drive sales.

< Developed and implemented consumer services strategies that increased

sales by over $1,000,000 per year and formulated a sales model to offer

enhanced services through our retail staff, online reps and telephone

consultant.

< Sales management of a proprietary line of Consumer Products to retail,

distributors and b2b accounts.

< Sales training of three sales divisions with 49 reps. Developed all

aspects of sales tools including relationship management, cross selling

and customer retention strategies among sales reps.

FIT AMERICA FRANCHISING SYSTEMS - Philadelphia, PA

Corporate National Training Advisor/Multi-Unit Franchisee 1996 to 2000

Key Contributions:

< Led company to achieve ranking as the third largest grossing franchise

group within two years.

< As A National Sales Training Advisor, developed and trained new store

owners, managers and sales staff.

< Increased sales by 10% per year over seven years.

< Developed the retail franchise sales strategy for new franchisees and

assisted with the franchise sales department to sell over 70 retail units

in 3 years.

AMBOY BANCORP - Old Bridge, NJ

Commercial Lender 1993 to 1996

Key Contributions:

< Initiated the startup of the bank's SBA program; awarded as the first

employee in the history of the bank for bringing the SBA, New Jersey

Economic Development Authority, and Federal Home Bank together in a joint

loan project that resulted in over 100 area jobs.

< Established the small business lending department to decrease potential

risk and increase rate yield.

< Instituted the sale of loan guarantees into the secondary market.

GENERAL FOODS - Canton MA

Account Executive

While a full time college student, sold and managed over 75 accounts in the

grocery industry as an full time account executive. Awarded AE of the

month 6 times in 24 months out of over 200 reps and won many sales

promotion awards. Won a national contest for best retail display in the

grocery category. Increased sales distribution by 15% in the first 6

months. And 40% in two years.

ACADEMIC BACKGROUND

MONMOUTH UNIVERSITY - West Long Branch, NJ

Coursework towards Masters in Business Administration (completed 47 of 60

credits) 3.9 GPA

RUTGER UNIVERSITY - New Brunswick, NJ Bachelor of Arts in Political

Science

BROOKDALE COLLEGE ~ Lincroft, NJ Associates in Business Administration

REPUBLIC NATIONAL BANK (HSBC) - New York, NY 24 month Credit/Management

Trainee Program.

Contact this candidate