Marketing, Sales, & Logistics

CLEO HIGGINS

**** *** ****** ********* **********, ALABAMA 35215

PHONE 205-***-**** EMAIL: ******************@*****.***

CAREER OBJECTIVE:

To lead, challenge and be challenged in a business/management development position. Analyze and improve sales and operational

performance. Develop products, markets and relationships by using an intricate knowledge of local businesses, customs, and relationship

building skills, in order to create opportunities for future marketing ventures.

EDUCATION:

University of Alabama at Birmingham Birmingham, Alabama

Bachelor of Science in Marketing, May 2014

12/2013, Reserve Officer Training Corps – Birmingham, Alabama – Military Leadership

08/2010, Army Reserve Fort Lee, Virginia –Logistics and Transportation

05/2003, Lawson State Community College Birmingham, Alabama–Associates in Radio and TV Broadcasting

EXPERIENCE:

2014 Present, National Public Radio WBHM 90.3 FM Birmingham, Alabama

Marketing/Tech Assistant

• Conducted statistical analysis of market trends and provided summarization of said findings, along with recommendations, in

order to find and exploit unseen opportunities.

• Enhanced the quality and accuracy of WBHM’s traffic logs through script editing and placement, by serving as a liaison between

the production team and underwriting team.

• Preformed targeted market research to aid in the planning of the community involvement program “Issues and Ales”.

2009 Present, United States Army Reserve

Automated Logistics Specialist/ Second Lieutenant

• Established and maintained stock records and other documents such as inventory, material control, and supply reports.

• Ensured that outgoing supplies and equipment arrived at various destinations correctly.

• Oversaw the issue and turn in of various items for UAB ROTC’s supply shop.

• Planned, developed, and directed logistics operations for UAB ROTC training events.

2006 2011, Sinclair Broadcast Group Birmingham, Alabama

Commercial Production/Master Control Operator

• Edited and performed quality control for a wide variety of commercials and promotions.

• Loaded commercial spots onto the station’s central server.

• Operated switcher for live events such as telethons and sporting events.

2005 2006, Sprint/Nextel Hoover, Alabama

Wireless Account Executive

• Generated and implemented new sales strategies via field marketing at local corporations.

• Formulated and established new business accounts based off of careful market analysis.

• Monitored and maintained 300 + client contracts in system database.

SPECIAL AWARDS AND COMMUNITY SERVICE:

• Young Lions Urban Mentorship

• Army Soldier of the Year Finalist

• Birmingham Zoo Guest Relations

SKILLS & ABILITIES:

• Proficient in Windows, MS Office, Outlook, and Avid Media Composer.

• Strong organizational and communication skills, both written & verbal.

• Considerable knowledge of the principles and techniques of effective leadership.

Contact this candidate