Marketing Pvt Ltd

SHUBHRONIL TALUKDAR

Phone: +91-967*******, +91-881******* Email: **********.********@*****.***

***, ******** **** ****, *******, West Bengal - 700107

OBJECTIVE

Seeking challenging assignments that would facilitate the maximum utilization of my skills and expertise in making a

positive difference to the organization

SYNOPSIS

Ambitious, energetic and a result oriented professional having experience of working in a reputed organisation with

extensive knowledge in varying fields of activity. I am an accomplished professional with a natural flair to work in the

corporate sector, preferably in the business & marketing Industry. I

possess valuable insights to implement best practices in order to achieve excellence

have good knowledge of developing effective marketing, branding & creative social media campaigns

bring along a rich educational background that I can thrive on to drive quality results

am proficient in self adaptation within a dynamic environment and carry good negotiation skills

am skilled with proven ability to lead and motivate teams

am technology friendly professional and Conversant with MS Office

CAREER RELATED SKILLS

Result-driven Work Approach

Strong Work Ethics & Team Dynamics

Hardworking and a quick learner

Commitment & Sincere professional

Natural leader, while also a good team player

Quick Adaptability

PROFESSIONAL EXPERIENCE

Sr. Executive Brand Development at Insight Brandcom Pvt Ltd, Guwahati (April’14 – Oct’14)

Highlights:

Developing marketing strategy and planning for servicing brands like ONGC, SONY, ASDMA, PCB, Brand New

Day, Surya Gold Cement, Prime Bakes and Prime Cabs.

Managing communication for G Plus (Guwahati’s Own English Weekly Tabloid) on digital and offline platform

G Plus official website link http://www.g-plus.in/ and ISSUU link http://issuu.com/guwahatiplus

Ideating and executing online/offline campaigns

Handling digital marketing services for Insight

Recent Projects:

“Be My MOM for a DAY” a social initiative campaign by G Plus

https://www.youtube.com/watch?v=Mj3V8zLBHC0

BTL campaigns for Assam State Disaster Management, ASUS, Surya Gold, Prime Cabs, Prime Bakes

Unique anti-vehicular campaign for Pollution Control Board, Assam

Social media marketing campaigns for servicing brands

Strategize complete social media plan for G Plus and other servicing brands

Freelance Marketing Consultant, Guwahati (Dec’13 - March’14)

Highlights:

Assisted in gamification project submitted to Assam State Disaster Management

Assisted in developing ideas for few BTL campaigns

Assisted in developing social media campaign for few events to be hosted in North-East India

Senior Software Engineer at Capgemini India Pvt Ltd, Bangalore (Oct’11 – May’12)

Highlights:

Intensive training focusing on developing programming and tool skills, data and customer management

Took training to enhance soft skills & inter-personal skills via various group assignments & presentations &

seminars

SCHOLASTIC CREDENTIALS

MSC Business and Management (Marketing) from University of Strathclyde in 2013 with Merit

The degree provided me with a solid understanding of how organizations work and helps participants hone the

skills and awareness they need to operate effectively within them. The MBM is accredited by the Association of

MBAs (AMBA) as a Pre-Experience Masters in Management. The programme has consistently featured in the

Financial Times global masters in management ranking, currently being ranked 5th in the UK and 36th in the

world.

Obtained top grades in subjects like Marketing, Social media Marketing, Business Strategy

B Tech (Mechanical) from SRM University from 2011 with a CGPA 8.45

ACADEMIC PROJECTS

Effect of Intercative Tools On Consumer Engagement With Online Shopping

Engaging customers is probably one of the major challenges faced by companies in today’s highly competitive

market. A high level of customer engagement not only helps in improving the loyalty of customers towards a

particular brand but also drives them to interact more and do repetitive business with the company. One of the

greatest initiatives taken by businesses to engage their customers is the use of interactive marketing tools.

These interactive tools are being extensively used in the online retailing domain like Amazon where these tool

aids the retailers to communicate with their empowered customers and caters to their specific needs in a

personalised manner. This research is focused on understanding the consumer engagement while interacting

with these interactive tools on Amazon and also to assess the effect of these interactive tools on the

engagement level.

Effect of Shot Peening Parameters On Automotive Forged Steel Components

EXTRAMURAL ACTIVITIES

Active member of the Marketing and Communication Team at The University Of Strathclyde Student Union

Participated in HULT Global Case Challenge 2013 at London regionals. This international competition dealt with

creating a social enterprise which could eradicate the food crisis issue from the world. HULT Prize is the best

platform for all the young entrepreneurs and innovators to show their potential. This project has been a great

exposure and a life changing experience. It has enhanced my creative thinking and my ability to solve problems.

This project also gave new challenges while working as a team but the individual efforts put by everyone for this

social cause gave a complete new meaning to team building.

Participated in a global level event the ‘Global Excellence Experience Challenge’ to present a business report in

association with UNDP. More information on this challenge can be sourced on www.geebiz.org.

Acquired ‘A’ Certificate in National Cadet Corps, India

Successfully participated in various social service and charity programs conducted by NCC

Winner and certificate holder of various singing and Musical Instrument playing competition

Volunteered in organising various cultural events in SRM Institute of Science & Technology

PERSONAL DETAILS

02nd Oct 1989

Date of Birth:

Languages Known: English, Hindi & Bengali

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