Product Manager

VANDHANA RALHAN

****, ****** ***** *****, ***. **01, Irving, Texas-75037

Phone: 609-***-****/908-***-****

E-mail:********.******@*****.***

CAREER SUMMARY

Experienced Product Management expert with over 17 years of

experience in Portfolio Strategy and Planning, Product life

cycle management, data analytics and Pre-sales.

AREAS OF EXPERTISE

Product strategy planning, budgeting and forecasting; product

life cycle management; Predictive data analytics; KPI tracking

and Reporting; dashboard development and analysis; market

research and analysis; collateral development; pricing;

Positioning; tradeshow organization; matrix management of cross

functional teams; Go-To-Market Strategy;Voice of customer; high

profile client presentations ; project management; sales

readiness and training; market requirement documents and product

guide development; sales engineering; channel management;

international market support; and overall profit and loss

responsibilities..

SOFTWARE: MS Excel, SQL, MS Access, Word, PowerPoint, MS

Project, Business Objects

STATISTICS COMPETENCY: SQL, SAS. Good understanding of advanced

analytics (Simulation, optimization, multi-variate regression

analysis, time series model, cluster analysis, logistic

regression)

ACADEMIC BACKGROUND

2014 Pragmatic Marketing Certification in Product

Management (Foundation/build/Launch)

2014 Process Mining: Data Science in Action (Big

data), Eindhoven University (In progress)

2011 Harvard University (Dual Certificate course in

Finance and Budgeting)

2007 Certified PMP

2003 CCNA and CCNP

1995. DREXEL UNIVERSITY, LeBow School of Business,

Philadelphia, PA

MBA in Marketing and Statistics

1990. INSTITUTE OF MANAGEMENT TECHNOLOGY, India

MBA in Marketing

CAREER HISTORY:

Product Strategy & Planning DMTS - VERIZON Communications Inc.

(03/2013- Present)

Management Responsibilities

. Strategically evaluated Verizon enterprise portfolio (9.2 Billion

legacy revenue) and developed business cases and product

decommissioning plans for nine products representing 670M of revenue

. Developed detailed financial and business case analysis for

accelerating product decommission through 2020

. Completed customer impact assessment for TDM to IP technology upgrade

. Conducted in-depth assessment of customer drivers for TDM service

sales in order to develop customized specific transition plan and

strategy for top nine enterprise and wholesale accounts.

. Developed portfolio lifecycle mapping of all enterprise products

targeted for decommissioning to align with the long term strategic

rationalization goals of the company.

. In cooperation with PWC, assessed opportunities to reduce the number

of product codes within OSS/BSS totaling 7K by 2015.

. Developed product plans and business cases for new strategic products

and services with a high revenue potential.

. Used consumer insights and key metrics to shape product strategy and

drive detailed tradeoffs over the lifecycle

. Worked in cross-functional role with other teams to create competitive

analysis and playbooks to enable superior competitive positioning.

. Used external and internal market intelligence reports to conduct SWOT

analysis and provide product strategy plans to accelerate DS3 to

Ethernet migration.

. Developed impact of multiple business case and financial modelling

scenarios using several accelerated schedules of DS3 product

decommissioning and compared it against BAU.

Global Product Manager - TATA COMMUNICATIONS LTD. (06/2008-

01/2013)

Management Responsibilities

. Lead Product Manager for three Global products- VPLS, Wholesale MPLS and

Priority Ethernet with P&L ownership and management of over $300 million

in annual revenue. Responsibilities included management of two direct

interns.

. Created marketing requirement documents, marketing plans, product

roadmaps, positioning documents, collaterals, Service level agreements,

KPIs and Go-To-Market strategies to meet the needs of target customers.

. Developed comprehensive dashboard reports providing executive-focused

analysis of the financial, functional and operational performance of

layer 2/3 product lines.

. Proactively partnered with sales teams to relentlessly research and

analyze market needs and assist sales with closing large opportunities.

. Managed profit and loss, pricing and win/loss analysis across all 3

products

. Conducted quantitative analysis for market segmentation, sales funnel

management in SFDC, lead generation and customer experience optimization.

. Provided high profile presentations and recommendations to Senior VPs for

improvements around business planning, market intelligence, sales

strategies and value proposition.

. Instrumental in increasing company revenues and negotiating network

expansion agreements with global providers globally.

. Responsible for sales readiness and training of over 200 sales and

account management professionals around the globe.

Technical Project Manager - AT&T LABS - BUSINESS SERVICES

(01/2003 - 2008 April)

Management Responsibilities

. Spearheaded the analysis, planning and implementation of new service

roll-outs of VOIP for residential and business users

. Defined, planned and implemented the tasks and deliverables required

for the successful implementation of VOIP products including resource

determinations, schedules, cross-functional issues, budgets and

project implementation plans

. Analyzed and prepared statistical reports for performance including

technical trends, KPI metrics and analysis.

. Managed third party vendors to ensure proper levels of support for

timely implementation and resolution of production problems.

. Employed standard project management methodologies to guide all

projects in a reliable manner.

. Led the development of troubleshooting guides, product features and

technical training presentations across various sales and technical

staff team.

. Project involvement encompassed many project phases- pre-project

sales, strategic planning, project planning and control as well as

post-project evaluation.

. Created and maintained estimating models and reconciled any variances

to the original model.

. Interpreted and maintained basic financial management schedules

including budgets, forecasts and other related financial information.

. Maintained project plans, issue logs and formal change management

process.

. Conducted FEMA risk analysis and analyzed and implemented process

improvements.

. Worked with development and architecture teams to review and baseline

requirements and maintained close communication with senior level

management to actively solicit feedback and report project status.

Senior Product Manager - GLOBAL CROSSING INC., NJ (01/ 2001- 01/

2002)

Product Management Responsibilities

. Managed the service re-launch of the Managed IP network services as a

P&L owner.

. Wrote business requirements, responses to RFPs, MRDs, defined product

roadmaps, and interfaced with cross-functional teams at all levels.

. Worked actively on soliciting feedbacks from sales and management team

regarding evolving client needs.

. Established automation of the provisioning /ordering system for data

networks.

. Defined market requirements for feature, functionalities and customer

experience including market validation

. Established Key performance metrics and ensured progress versus

metrics

. Instrumental in winning more than 10 million in revenue sales for

managed services customers

. Structured and negotiated deal terms with customers while working

closely with the legal and product teams

. Was responsible for sales forecasting and financial analysis and

strategic management of the product portfolio

. Conducted product training to support new hires, sales and channel

partners

. Led the pre-sales team in understanding customer requirements,

determining service fit and costing of network designs for concurrent

customer bids

. Performed cost/value analysis on product features and developed

message and product positioning strategies that fully leverage product

attributes

Technical Project Lead - AT&T BUSINESS SERVICES, NJ (06/99 -

01/2001)

Management Responsibilities

. Project lead on various service roll-outs like DSL, Broadband cable

and layer 2 Ethernet services.

. Extensive experience with C/DWDM transport systems and Ethernet (Layer

2) packet based systems.

. Conducted presentations and trainings to high profile customers, sales

and operations teams and internal management staff.

. Managed relationships with multiple technology vendors concurrently to

ensure rapid analysis and repair.

. Worked with various cross-functional teams to evaluate new IP

technologies for potential use.

. Developed sales training and customer training programs.

. Performed cost/benefit analysis and other financial and budgeting

analysis.

. Worked with internal associates to develop and implement tactical

plans to meet defined timelines.

. Identified and prioritized cost reduction opportunities and worked

with operations and engineering to implement controlled introduction

of trial phases for projects like DSL, broadband and Ethernet.

. Prepared root cause network failure analysis and presentations for

high profile customers.

Pre-Sales Engineering Architect - MCI WorldCom, NJ (02/98-01-99)

. Worked with regional account managers to identify solutions for

customer needs and then provide high level data network design

solutions and support for data networks

. Delivered presentations, quotes, responses to RFI and RFPs and

developed appropriate sales support collaterals

. Led the team in major sales opportunities involving feasibility

studies, bid preparations and solution proposals

. Interfaced with product marketing and engineering teams for customer

requirement analysis and competitive trend analysis of products,

competitors and the marketplace

. Conducted design review meetings and client meetings to determine

service fit and costing analysis for various high profile clients

. Developed sales training and customer training programs

. Collaborated with sales team to develop Statement of Works, estimation

of implementation expenses and project plan

GE Capital, STAMFORD, CT (12/95- 02/98)

Information Management Leadership Program - (IMLP Management

Track for MBA Graduates)

. Managed off-shore vendor teams from India and Brazil for the global

network project

. Wrote training guides and conducted end business user training

. Conducted cost budget analysis and network audits to review the

robustness and redundancy of the networks

. Provided risk analysis and competitive analysis of competing vendors

. Led and implemented cost improvement and process improvement projects

. Worked for process excellence in a six sigma work environment

. Worked as a project manager in the voice and data department

. Maintained project plans, schedules, issue logs and formal change

management process

. Allocated resources effectively ensuring that projects remain on

schedule and within budget

. Handled an off-shore team of fifteen people based in India

ACTIVITIES/AFFLIATIONS

. Active Member of the PMI/PMP professional Dallas

chapter

. Active member of Pragmatic Marketing Alumnus Network

. Registrar of Boys Scout of America - Pack 40

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