Marketing Sales
Resume:
JeffreyMcKinney
*********@*******.***
Long Beach CA
PROFILE Problem Solver. Develops and executes comprehensive marketing
strategies, plans and tactics that address business problems. A pragmatist
that always seeks a balance between long-term objectives and short-term
realities. Experienced leader in managing stakeholders in the delivery of
solutions to such problems.
An accomplished marketing professional that has developed and executed fully
BACKGROUND
integrated consumer campaigns that have directly contributed to the success of
brands such as Kia Motors, MediaOne (now part of Comcast) and Lexus.
These campaigns have included multiple brand and product launches, highly
targeted retail efforts and marketing partnerships.
EXPERIENCE
2014-Present BOOSTUP
Vice President Played a key role as a member of the Leadership team in the launch of
Marketing BoostUp, an online savings platform that enables users to save for a new
home or car through an unrivalled combination of tools and partners such as
Hyundai and Quicken Loans.
• Responsibilities included brand development, product positioning, business
development, pricing, user interface/experience design (UI/UX), and affinity
marketing programs.
• Developed and implemented a dynamic marketing communications plan to
drive awareness and acquisition of new users, and promote platform
utilization. This included the creation and implementation of the following
programs: relationship marketing (CRM), digital retargeting, search engine
marketing (SEM), social media and e-mail.
2001-2013 DAVID&GOLIATH
Account Director Played a major role in the development, management and retention of Kia
Motors, the agency’s largest account. This included multiple product launches,
the creation and development of the Tier II marketing program, highly targeted
retail efforts and marketing partnerships. During this time Kia had grown from a
3 vehicle line-up to 12 vehicles and experienced 12 consecutive years of sales
increases, making Kia the fastest growing car brand in the United States since
2008.
• Played a major role in the creation and subsequent management of the
Retail-marketing program: 38+ Dealer Marketing Groups with over $100
million in annual media spending.
• Responsible for the strategy, creative development and execution of all
National Retail product campaigns and annual sales events.
• Responsible for the Retail Headquarters group, the Field organization and
select members of the National group.
• Member of the team responsible for successfully retaining the Kia business
during the agency review in 2004.
JeffreyMcKinney
*********@*******.***
Long Beach CA
EXPERIENCE
1997-2000 MEDIAONE (Now part of Comcast)
Worked with MediaOne in two capacities, initially as the Regional Brand
National Advertising
Manager Manager in Los Angeles and later as the National Advertising Manager in
Denver. In both positions I played a major role in the development and
management of all marketing related activities pertaining to the company’s
core business, television services. During this time MediaOne experienced
unprecedented growth that subsidized ambitious infrastructure improvements
and new product offerings.
• Routinely delivered against unprecedented acquisition, upgrade and
retention objectives.
• Played a key role in the establishment and measurement of key metrics for
consumer acquisition, upgrade and retention programs that directly
contributed to improved effectiveness and efficiency.
• Played a key role in the centralization of marketing operations including
marketing strategy, creative development and execution, media planning
and buying.
• Involved in the selection and subsequent management of creative and
media partners.
TBWA•CHIAT/DAY ADVERTISING
1994-1996
Played a key role in the development, management and growth of one of the
Account Supervisor
agency’s largest accounts, Infiniti Motors. Supervised and directed all aspects
of Regional marketing including strategy, creative development and execution,
media planning and buying, and promotions. During this time Infiniti made
great strides in narrowing the gap between themselves and Lexus.
TEAM ONE ADVERTISING
1990-1994
Assistant Account Started with Team One Advertising in the mailroom and worked my way up in
Executive Account Management on the agency’s largest account, Lexus. This included
extensive involvement in the ongoing launch of the brand along with
subsequent model line introductions. During this time Lexus exceeded all of its
marketing and sales objectives, and was widely regarded as one of the most
successful automotive launches.
PEPPERDINE UNIVERSITY UNIVERSITY OF COLORADO
EDUCATION
Masters of Business Administration Bachelor of Arts, Communication
Malibu CA Boulder CO
2000 1989
Contact this candidate