Deepa Mandal
Phone no- 957-***-****/ *****-************@*****.***
Home address Campus address
Patel Para Near Banaras Road Karnavati Knowledge Village
Ambikapur (Surguja) 907/A Uvarshad Dist. Gandhinagar
Chhattisgarh (497001) Gujrat (382422)
Resume Capsule
Entrapping an opportunity to get into brand management with an objective of getting prone to
the live issues undergoing and becoming a member in solving them with further enhancement of
my knowledge.
Skills and Abilities
• •
Spotting opportunity Dynamic towards changes
• •
Research and analytical Better compatibility with people
• •
Passion driven approach Good command over English language.
• •
Planned & disciplined methodology Accountable
• •
Writing skills with active listening Team player
• •
Critical thinking Excellent presentation skills
Summer internship
CavinKare Pvt. Ltd.
Intern Brand Manager (Mumbai) – Dairy Division, 18th April to 30th June 2014
Brand audit of Cavins Milkshake in the dairy division.
Analyzing brand performance, brand competitiveness, and product trends in the retail
outlets in the area of Andheri West, Andheri East & Lokhandwala
Understanding the consumers for the beverage market
Market research for the insights in retail gap and relevant awareness level
Making of concept cut and story board for advertisement
Key learnings
Customer relationship management
Importance of brand awareness and proper positioning
Role of advertisement
Development of customer’s experience
Perception management
Educational Profile
Year Degree Board Division
2013-2015( Anticipated) MBA (Marketing) AICTE 5.9 (CGPA
2nd semester)
2010-2012 B.Com Surguja University 2nd
2008-2009 Senior Secondary CBSE Board 1st
1998-2007 Matriculation CBSE Board 1st
Computer Literacy
Embedded with the basic knowledge of Microsoft Word, PowerPoint and Excel and also
practicing SPSS.
Academic Projects
A project report on value proposition of customers
A project report on Job satisfaction of the employees
A project report on consumer behavior towards television
Academic Research Work
A research paper on the “Problem of ATMs for physically challenged masses
Extra Curricular Activities
Stood first in Seminar Competition in Graduation.
Received Certificate of Participation in Cultural Event.
Received Certificate of Participation in a Literature Event.
Received Certificate of Participation in Speech Event organized by Surguja Science Club.
Workshops Attended
Received Certificate of Participation for Supply Chain And Logistics Workshop by IIM
Ahmedabad
Received Certificate of participation for Rural Marketing Workshop by IIM Ahmedabad
Received Certificate of participation for Agri-Entrepreneurship Workshop by IIM
Ahmedadad
Received Certificate of participation for Entrepreneurship Workshop by Rotaract Club of
Nirma Institutes
Received Certificate of participation for Digital Marketing Workshop by Unitedworld
School of Business
Received Certificate of participation for International Business by Unitedworld School of
Business
Community Activity
Volunteered activities in YuvaUnstoppable (NGO),(Ahmedabad, Gujrat)
Volunteered activities in S.K. Memorial and Cultural Society,(Ambikapur, Chhattisgarh)
Special Interests
Reading books
Composing poems
Listening music
Travelling
Languages Known
English
Hindi
Bengali
Personal Information
Date of Birth- 22 August, 1990
Marital status- Single.
Nationality- Indian
Catchphrase of Life
“Discipline is the bridge between the goal and its achievement”