Marketing Manager

CURRICULAM VITAE

AMIT MAZUMDER

Email Address : **************@*****.***

Contact Phone No : +91-953*******

Professional Synopsis:

• A Seasoned professional with extensive experience in Marketing Management.

• Strong working knowledge of ATL & BTL Marketing, Strategic Planning, Brand building & PR.

• Masters in Marketing Management with Bachelor in Hotel Management.

Occupational Chronicle:

Since: Nov ‘2013 Oriental Cuisines PVT LTD. Regional Marketing Manager

In this capacity, have been providing marketing support to the region to achieve the goal of the organization, For

major brands namely French loaf, Wangs Kitchen, Ente Keralam, Teppan, Benjarong.

BTL Marketing:

• Development of innovation strategies and relationship building activities.

• Oversee the planning of event concepts and delivery.

• Oversee print production management and vendor coordination

• Campaign design for Pre store launch and post store launch.

• Design & Launch of annual events & promotions.

• Competition analysis: Thoroughly tracking the activities of competition by 4P analysis.

ATL Marketing:

• Evaluate external communications and promotional programs and ensure compatible with target

audiences.

• News Paper advertisement

• Radio campaigns

• SMS Blast, E Mailer & Social Media Campaigns

• Hoarding based campaign.

• Conduct post event debriefing sessions and analysis.

Brand building activities

:

• To keep a close eye on brand building measures across region.

• Strategic Alliances with major brands like Jet Airways, ING Vaysya Bank, Citi card & so on.

• Increase brand visibility by getting associated with various major events in the city.

• Brand participation in all major exhibitions across region.

Public Relation:

• Launching new products.

• Repositioning a mature product.

• Building corporate image.

• Coordinating with the PR agency for publication.

Achievements:

SSTG Growth by 28%.

Recognition of all 5 brands in “Times Food Award”.

Concept design & successfully launch of the product Super Bowl has emphasized the sale by 14, 00,000/

each month or 1.6 Cr Annually.

Previous Organization:

Since: Jan 2012 Barista Lavazza Coffee Company LTD. Regional Marketing Manager

In this capacity, my prime responsibility was to provide marketing support to the regional team to achieve the goal of

the organization.

Local Store Marketing:

• Build up local store marketing strategies to increase the transactions.

• Perform various promotional activities to increase the brand visibility.

• Get participate in various ongoing events.

• Post promotion analysis.

• Competition analysis: To monitor the activity of the competition, Build strategy (Product & Pricing)

Loyalty Program:

Bin ’0’ Holic

• Handling Bin’o’Holic Loyalty program for South Indian Region.

• Tracking new enrollments and tie ups.

• Launching Offers and promotions for the same.

• Handling Guest grievances and Feedbacks.

Branding:

• To keep a close eye on the standard of the Branding & keep the standard up across region.

• Help in Brand positioning with the help of various alliances.

• Coordinate with Vendors and various agencies for print production & Creative.

• Strengthening market presence of the brand by getting associated with big events, Corporate tie ups, and

product exhibitions.

Events:

• Menu launch: Conducting menu launch twice a year (Summer & Winter) for the brand.

• Yearly Properties: Conduct 4 Major properties of the year( Friendship Jam, Wimbledon, Scrabble

Competition, Click A Coffee)

Alliances & Tie ups:

To have alliances and tie ups with various external brands to generate the revenue for the Organizations.

Awards & Recognitions:

Awarded as Best Regional Marketing Manager (Milano Collegioni) of 2012.

The best ever ODC targets achiever PAN India. Revenue generation 22, 00,000/

Organized Friendship Jam (Annual Property) in biggest way ever.

Launch the fine dine restaurant Lavazza Espression in Bangalore (At Hotel Leela Palace).

Revenue generation of 56, 00,000/ by strategic alliance.

Previous Organization.

Shoppers Stop

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Since: 1 July 2010 to 5 Jan 2012

Designation: Management Intern (Marketing).

Scholastics:

Post Graduate Diploma in Management in Marketing from” A+” grade institution. : AIMA (2009 to 2011).

Bachelor in Hotel Management : Bangalore University (2004 to 2008).

Personal Dossier

:

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DOB: 15 Dec 1985

Hobby: Playing Guitar, Reading Books, Listening Music. (Amit Mazumder)

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