Marketing

Jennifer Peters

**** ***** **** *****, *********, NC 28205

412-***-**** ****.******@*******.*** LinkedIn

Marketing ● Advertising ● SEO/SEM ● PR ● Event Planning ● Strategic Planning ● Social Media

Maintains focus in demanding work environments with especially strong project management, planning and

problem solving abilities. Demonstrates capacity to successfully manage multiple projects and deadlines on time

and within budget.

Photoshop ● InDesign ● Illustrator ● MS Office ● Google Analytics ● Google AdWords ● WordPress

EXPERIENCE

e-Marketing Director – Charlotte, North Carolina

Hatcher Law Group, June 2013 – March 2014

Joined this law firm in order to integrate marketing, advertising, PR, and networking activities into one cohesive

plan. Shifted to Director of e-Marketing from Marketing and Communications Director in order to focus all

efforts on online ROI, SEO/SEM and online advertising initiatives.

● Increased internet lead generation, call volume, and overall effectiveness of advertising campaigns resulting in

approximately 3x the lead generation.

● Initiated a steady increase in organic rankings through SEO

● Lowered the cost per lead substantially through the Google AdWord campaign

● Corrected traffic patterns by monitoring In-Page Analytics and consumer behavioral patterns, resulting in

conversions immediately following the corresponding website changes

● Networked to add valuable business relationships that resulted in referrals

● Effectively managed event planning and execution

● Mentored the consultation scheduler in order to increase the conversion rate

● Managed the public identities of nine attorneys, trained them to increase referral rates, and helped to increase their

marketing activity and overall effectiveness

● Managed and created social media accounts

Marketing & PR Manager – Charlotte, North Carolina

Ace Innovation Group, November 2012 – June 2013

Joined this medical innovation group to launch a new weight loss product.

● Managed onsite trade show presence as well as all planning, preparation and promotional items and literature

● Spearheaded the branding campaign, media buys, broadcast production, marketing, advertising and new website

launches

● Managed online initiatives including Google ad campaigns, SEO/SEM, and launched and managed the social

media accounts

● Managed public relations resulting in national exposure

● Drafted online copy, product information, press releases, radio and TV scripts

Sales and Marketing Agent – Pittsburgh, Pennsylvania

American General Life and Accident, January 2011 – January 2012

Jennifer Peters

3411 Steel Yard Court, Charlotte, NC 28205

412-***-**** ****.******@*******.*** LinkedIn

Advertising Manager – Pittsburgh, Pennsylvania

Pittsburgh Ballet Theatre, September 2006 – May 2009

Began as a Marketing Temp in September 2006 and was twice promoted between January 2007 and June 2008.

● Effectively managed all aspects of advertising campaigns from concept to implementation

● Directly brokered media deals for campaigns including print, television, radio, billboards and internet

● Designed advertisements and promotional materials including, but not limited to: direct mail, season tickets,

invitations, booklets, program ads, posters, banners, and magazine, newspaper and web ads

● Drastically reduced cost of printing and mailing season brochure package by almost $20,000 and increased the

number of printed pieces while maintaining the exact level of product quality

● Raised the quality of postcards while acutely reducing the cost per piece, enabling an increase of 15,000 postcards

per mailing while maintaining the same budget, resulting in a higher ROI

● Assisted in the development of two separate rebranding efforts and governed day-to-day efforts towards brand

standards

● Landed local and national exposure for the company as well as individual productions and dancers through

effective public relations management

● Crafted web changes, media lists and either drafted or oversaw the drafting of press releases and press pitches

● Managed online initiatives including Google ad campaigns, SEO, text messaging as well as launched the social

media accounts

Program Associate – Pittsburgh, Pennsylvania

Pittsburgh Cultural Trust, September 2004 – August 2006

Promoted to Program Associate from Temporary Administrative Assistant in January 2005.

● Conducted internet research to develop e-distribution lists and mailing lists to better improve the department’s

ability to reach their target market, resulting in a sixty percent increase in paid participants

● Programmed local events by contracting keynote speakers, local artists, bands and workshop presenters

● Designed advertisements and promotional materials including, but not limited to: direct mail, magazine and

newspaper ads, invitations, booklets, program ads, posters, signs and flyers

Lead Administrative Assistant – Pittsburgh, Pennsylvania

Robert Half International, October 2003 – September 2004

Temporary assignments that showcased my diverse skills and ability to adapt to many different employment and

project situations.

Sales Associate / Special Events Coordinator – Pittsburgh, Pennsylvania

Pittsburgh Center for the Arts, July 2000 – October 2003

● Developed shop signage and set up and displayed handmade works by local artists

● Familiarized clientele with various mediums and educated them on artists’ backgrounds

● Coordinated every aspect of events including gallery openings, parties, holiday sales and weddings

EDUCATION

The Art Institute of Pittsburgh – Pittsburgh, Pennsylvania

Jennifer Peters

3411 Steel Yard Court, Charlotte, NC 28205

412-***-**** ****.******@*******.*** LinkedIn

Associates Degree of Applied Science, 2003

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