STEVEN J. DEBARBRIE
Sammamish, Washington
Mobile: 425-***-****
**********@*****.***
SALES, PROJECT MANAGEMENT, BUSINESS OWNER SKILL SET & EXPERTISE
Broadcast and Digital Sales, Integrated NTR marketing, Internet SEM/SEO & Directory
Consultant, Business Owner, Marketing, Advertising & Project Manager. Results driven,
self-motivated, creative, organized, new business development hunter, tenacious
project manager and sales professional with over 19 years’ experience providing
marketing, advertising, lead generation solutions and excellent customer service with
Google/Bing/Yahoo SEM/SEO, Total Traffic Network Broadcast, CBS Broadcast,
CBSSeattle.com, KOMONews.com, KOMONews.com mobile, Collective Network (ad
network), Dex Mobile, Dex Online and Dex Media directories. Additional 10 years’
experience as business owner, sales, design and project management, interaction with
agencies and studios within the advertising and marketing field.
Dex Media – Google SEM/SEO, Dex Online Consultant
Clear Channel-Total Traffic Network - Broadcast, Digital, Integrated Marketing
CBS Marketing - Fisher Communications- Broadcast, Digital, Integrated Marketing,
Altitude Group
PROFESSIONAL EXPERIENCE
DEX MEDIA– Digital, SEM/SEO Consultant January 1995 – November 2010, July
2013 to present Selected Achievements: Top producer in sales of
SEM, digital and regional directories
• Primary responsibilities include new business development, account
management, customer relationship building.
• New business development included 30 to 50 cold calls per day, 5 to 8 new
premise visits per week, 8 to 10 revenue account visits per week, consultative
selling, strategic planning and the positioning of the full line of Dex products
including Dex Online, Google/Bing/Yahoo SEM/SEO. Dex Mobile and Dex Media
directories.
• Top regional producer of internet sales from 2002 to 2008.
• Ranked in top 10% of 890 reps.
• Responsibilities include new business development and managing and
servicing over $1.5 to 2 million revenue portfolio with annual increase
expectations of 6-10%. Negotiate and close multiple product contracts.
Additional duties include customer service, lead at client presentations,
competitive analysis, identifying and implementing margin improvement,
project industry trends, mobile lead generation, upsell, digital campaign
development, negotiations, co-op, compile and analyze data, attainment of
loss control, workflow and credit management. Services offered throughout a
30 State region.
• Interaction with all levels of management, marketing directors, agencies and
principles for 300 plus clients annually. Created print advertisements, internet
campaigns, SEM storefront profile pages as well as developed strategic
horizontal advertising programs in local and regional markets. Skilled at
presenting in front of large groups and one-on-one.
• Served as acting manager during the close of foreign books and acted as a co-
developer and trainer during sales training sessions. Constructed new sales
aids for various product lines.
• Strong demonstrated track record of problem solving, priority setting under
demanding deadlines. Ability to understand relationships and communicate
internally and externally across the organization. Strong writing and verbal
communication skills.
• Proficient in Excel, Power Point, Internet and most windows environment
programs.
• Ability to develop strong strategic, competitive and tactical skills. Problem
solving.
• Experience developing, managing and presenting custom and new launch
products.
• Partial Client list includes: QFC, Supper Supplements, NW Hospital, Western
Integrated, EMP, University Bookstore, Apple Appliance, Pure Food Fish
Market, Eagle Mortgage, Levinson & Freedman Law, Aurora Plumbing, Seattle
Foot and Ankle, Kirk Bernard Law. Managed major electrical, plumbing,
construction contractors, medical, law firms, B2B and franchises to name a
few. I meet with over 300 small and mid-size businesses a year.
Clear Channel-Total Traffic Network- Broadcast, Digital, Integrated Marketing
August 2012 to July 2013
Selected Achievements: New business development, national, regional and local
account management
• Primary responsibilities include new business development, account
management, selling commercial and digital inventory and integrated
revenue packages.
• New business development included 40 to 70 cold calls per day, 5 to 10 new
premise visits per week, consultative selling, strategic planning and the
positioning of the full line of Total Traffic Network Integrated marketing
packages, traffic websites, Social Media, Email blasts.
• Representing Total Traffic Network properties locally, regionally and
throughout TTN’s footprint of 150 marketplaces.
• Responsibilities include managing and servicing new accounts. Negotiate and
close multiple product contracts based on industry ratings in order to
maximize station revenue and share. Additional duties include customer
service, client presentations, competitive analysis, project industry trends,
tapscan reports, upsell, negotiations, co-op, attainment of loss control,
workflow and credit management.
• Interaction with all levels of management, marketing directors, agencies and
principles,
skilled at presenting in front of large groups and one-on-one.
• Ability to develop strong strategic, competitive and tactical skills
• Strong demonstrated track record of problem solving, priority setting under
demanding deadlines. Ability to understand relationships and communicate
internally and externally across the organization. Strong writing and verbal
communication skills.
• Experience developing, managing and presenting custom and new launch
products
• Proficient in Tapscan, IBS, Matrix, RAB, Seller Source, X-Ray, Excel, Power
Point, Internet and most windows environment programs.
CBS Marketing – Fisher Communications – Broadcast and Digital Consultant,
Integrated Marketing December 2010 to July 2012
Selected Achievements: New business development, national, regional and local
account management. Broadcast, digital and mobile lead generation.
• Primary responsibilities include new business development, account
management, selling commercial and digital inventory and non-traditional
revenue packages.
• New business development included 40 to 70 cold calls per day, 8 to 12 new
premise visits per week, consultative selling, strategic planning and the
positioning of the full line of CBS properties including FM/AM Radio stations,
TV, Integrated marketing packages, CBSSeattle.com, station websites, Social
Media, Email blasts,
• Representing CBS properties locally, regionally and throughout CBS’s footprint
of 28 marketplaces. Working closely with the CBS National Altitude Group.
• Responsibilities include managing and servicing new accounts. Negotiate and
close multiple product contracts based on industry ratings in order to
maximize station revenue and share. Additional duties include customer
service, identifying and implementing margin improvement, lead at client
presentations, competitive analysis, digital campaign development, upsell,
compile and analyze data, project industry trends, mobile lead generation,
tapscan reports, negotiations, co-op, attainment of loss control, workflow and
credit management.
• Proven track record in meeting and exceeding defined sales goals.
• Interaction with all levels of management, marketing directors, agencies and
principles,
skilled at presenting in front of large groups and one-on-one.
• Ability to develop strong strategic, competitive and tactical skills
• Experience developing, managing and presenting custom and new launch
products
• Proficient in Tapscan, IBS, Matrix, RAB, Seller Source, X-Ray, Excel, Power
Point, Internet and most windows environment programs.
ADDITIONAL CAPABILITIES AND ACHIEVEMENTS
• Coordinator of South Kirkland Congregation. Manage 10 departments, staff of 15
• Head of Regional Building Committee Interviewing. Manage staff of 20.
• Lead on forming trade crews for 18 months in Katrina relief work
• Public Speaker over 20 years, Circuit and District level, audiences range from 100 to
10,000.
• Director of International Convention Entertainment 2014 managing 4 different casts
consisting over 100 members each. Produced, wrote, cast and directed all phases of the
performances.
• Director of 2 theatrical presentation managing teams of 35 in all phases of production
and presentations, performances at Tacoma Dome.
• Department Overseer at the District and Circuit levels for the past 15 years.
EDUCATION
• Bowling Green State University- Bowling Green Ohio
• Bachelor of Arts in communication with concentration on marketing, advertising, design
• Funded 100% of the college education myself
TRAINING PROGRAMS
• Morrison Abrams Business Training 2012
• Arbitron-Tapscan, Media Monitor, Matrix, X-Ray, IBS, Qualitap, RAB, Sales Force 2011-
2012
• OSHA 7600 Disaster Relief Training 2012
• Completed Initial Sales Training, QWEST Learning
• Dex Internet University
• Google/Yahoo/MSN Search Engine Management training
• 30 days per year of sales training each year while at DexMedia
AWARDS
• Awarded patent for new percussion musical instrument in design and utility
• Variety of internet, advertising and broadcast sales awards