Saurabh Rohatgi
( Mobile: +91-900******* ( E-Mail: *****************@*****.***
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Senior Management Professional
With complete Profit Accountability, Business Development, Sales and Client
Relationship Management with a reputed and growth-driven organization
AN OVERVIEW
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o A result oriented professional with experience of over 8 years in
Sales, managing Business Development functions encompassing Channel &
Distributions Management, Product Promotions, Client Relationship and
Team Management.
o Experienced in increasing Sales revenues, exceeding targeted Sales
goals, developing profitable & productive business relationships and
building an extensive client base; distinction of accomplishing multi
fold revenue increase.
o Proven expertise in Branch Operations, ensuring effective management
to accomplish overall corporate objectives.
o Adept at developing relationships with key decision-makers in target
organizations for revenue.
o An impressive communicator with honed interpersonal, team building,
negotiation, convincing & analytical skills.
CAREER CONTOUR
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June'13 - Present: Aluzinc Asia Pte Ltd as Senior Manager - International
Business (India)
Aug'11-Nov'12: Roofings Group as Group Export/Marketing Manager (Uganda)
Jul'09-Jul'11: Assudamal & Sons (HK) as Manager Sales & Business
Development (Steel) - PAN Nigeria
Jun'06-May'09: ESSAR Steel Ltd. (INDIA) as Deputy Sales Manager - Domestic
Corporate & Institutional Sales for Western Region (India).
Key Deliverables across Tenure
Business Development
< Implementing sales programs/strategies to improve the product awareness
in markets by brand building and market development efforts.
< Reviewing and interpreting the competition after in-depth analysis of
market information to fine-tune the marketing strategies and escalating
business volumes.
< Devising & implementing stringent credit control measures for effective
receivable management and thereby reducing the incidence of bad debts.
Strategic Planning
< Devising & implementing sound systems for improving efficiency of
purchase operations.
< Preparing budgets in line with requirement analysis.
< Planning & preparing strategies for supply chain management and
implementing them for smooth operations.
Sales and Marketing
< Conceptualizing and implementing innovative plans for accomplishment of
pre-designated targets from the assigned territories.
< Forecasting monthly/annual sales targets and executing them in a given
time frame thereby enhancing existing clientele.
< Identifying prospective clients by extensive study of market trends and
demand & supply analysis and mapping requirements adding to business
growth.
Team Management
< Training, developing & mentoring cross-functional teams by setting higher
expectations and initiating individual member accountability.
< Evaluating performance of sales & marketing teams against the set
targets, doing need based promotion, planning and providing valuable
feedback for improvement.
Significant highlights at Aluzinc-Asia Pte Ltd
< Responsible for sales/business development for CR Black Slit Coils,
Galvanized, Galvalume, Pre-Painted Galvanized and Pre-Painted Galvalume
Coils/Sheet, Seamless Pipes, Wear Resistant plates (from Nippon Steel).
< Responsible for developing market in Ethiopia, Rwanda, Burundi, Zanzibar,
Ghana, Liberia and Sierra Leone, Mauritius, Madagascar.
< Developed client base for wear resistant plates in Tanzania and Zambia.
< Developing new clients and ensuring quality service to the existing ones.
< Overlooking the full order lifecycle i.e. right from getting an order,
collecting Payment to delivering to the destination port.
< Try and get the maximum value (margins) out of the deal for both company
and client.
< Cross selling wherever necessary and possible.
Significant highlights at Roofings Group
< Targeted Construction sector in Uganda, Burundi, Sudan, Rwanda, Congo and
Tanzania.
< Unfolded outlet in Northern Uganda to cater to dealers and projects going
on that region.
< Instituted 15 new corporate customers for TMT bars in span on 1 year in
Uganda.
< Liaison with various government agencies in Burundi, Sudan, Rwanda, Congo
and Tanzania for the upcoming construction projects.
< Contrived various schemes for local, export and OEM customers.
< Finalized product brochures for various products, adjacently revising the
old brochures.
< Set up and monitored marketing team for new business development
(Identify and follow up on various ongoing and upcoming projects).
< Analyzed Steel Import and Export data of Uganda for Strategy formulation.
Significant highlights at Assudamal & Sons (HK)
< Developed market for various Steel products (Long and Flat Steel), Copper
Cables and Aluminium Conductors and Rice across Nigeria.
< Established sourcing channel for various products i.e. Steel, Cables and
Conductors.
< Build up OEM and Retail sales channel for the Metal Division.
< Set up the team of sales executives for the Metal Division training them
about the product and techniques of customer care.
< Served co. to set up White Goods market in Northern Nigeria.
< Devised various discount and schemes for different sales channel.
< Finalized the product catalogue for the Metal Division.
< Initiated the concept of forward contracting with the OEM
< Developed the idea of direct delivery (from port to customers warehouse),
which had cut down lead time and cost both for company and customer.
< Established quarterly contract with the supplier to shield co from the
International price fluctuation.
< Credited with establishing maximum no of distributors (45 distributors)
in the period of 6 months.
Significant highlights at ESSAR Steel Ltd.
< Identified prospective customers in Infrastructure, Construction
Equipment, PEB, Power sector etc. in Western India.
< Established relationship with government agencies to get details of
tenders and contacts of companies to whom the tenders have been awarded.
< Liaison with project consultant to get material specification, and
convince them to recommend Essar products.
< Helped to establish customer base for Essar Pipe Mill
< Focused and followed for all the ongoing and upcoming projects in the
Western region.
< Helped marketing with inputs to finalize construction vertical brochure
and product catalogue.
< Finalized 2020 business plan for Construction Vertical in conjunction
with the Vertical head.
< Formulated MoU with most of the Infrastructure companies, which ensured
consistent order for the company.
< Helped marketing department in designing with stalls and display used for
various construction exhibition held across India.
< Developed 15 new corporate customer and bought back 12 dormant and old
corporate.
< Over achieved the Construction vertical target for west Zone by 15%.
< Developed 10 new corporate customers for Essar Pipe Mill.
< Converted 20 customers into long term partners.
ACADEMIA
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2006 MBA in Marketing from Welingkar Institute of Management Development &
Research, Mumbai.
2003 Bachelor of Commerce from Symbiosis College of Arts & Commerce, Pune.
IT FORTE
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< Microsoft Office
< SAP
< ERP
PERSONAL VITAE
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Date of Birth : 29th April, 1982.
Current Address : Flat No 101,Atlanta Manor Bldg,Off WE Highway,Next
to Reliance Energy, Mumbai - 400097
Linguistic skills : English