George W. Lee
*** ********* ( Irvine, CA ***** ( ******.***.***@*****.***
( Cell 949-***-****
General Summary
. Dedicated Self-starter with proven record of service/sales success.
. Strong motivational talents - generates enthusiasm for productive action.
. Understands the importance of building strong customer relationships.
. Committed to excellence - won't settle for second best.
Areas of Expertise
Account Management Advertising/Promotions Client Relations
Customer Service Sales Product Marketing
Training & Development Retail Category Management Sales Development
Education
Bachelor of Science, Business Administration (Marketing Management), Oregon
State University
Professional History
Sales Director, Smile Foods
2007-Present
. Distributor of Gluten-Free Tortilla Chips, gourmet potato chips, and
asian chips. Introduced other lines of snack related items to
independent/convenience stores. Offered private labeling to clients
and provided custom packaging
. Distributor of electronic cigarettes, grew independent base of sales
representatives and accounts, designed packaging and target marketing
of product lines. Brand is highly successful in local marketplace.
. Import/Export knowledge to assist international distribution of
product lines
. Provided route management for independent contractors, merchandising,
and promotions.
. Solid understanding of Manufacturing process of Tortillas & Chips
. Current clients to assist in determining quality product issues,
intolerance, and self-promotion
. Stay informed and updated on industry trends and leverage key
relationships with professional organizations and industry leaders to
grow the business
Territory Sales Manager, Philip Morris USA/Altria Sales & Distribution
2004-2011
. Conduct business to business sales calls and maintain relations with
independent, retail and mass merchandise accounts in a $14M sales
territory. Accounts successfully penetrated included 7-11, Arco AM/PM,
Ralph's, Walgreens, CVS Pharmacy, and Costco Wholesale.
. Developed and facilitated sales and training meetings, provided strategic
business reviews with all accounts, allocated promotion resources with
POS and category management look, strategic stock/inventory levels,
developed creative merchandising/plan-o-grams for attractive retail
"look", and launched new brand penetration.
. Achievements included a "Top 5 Ranking" amongst all territory sales
managers in the section in fiscal year 2004, 2005, 2006, and 2007 (per
Performance Appraisal)
. Excellent rapport building skills to maintain high retention rates for
current customers
District Manager, Aramark 2002-2004
. Managed and trained account executives representing uniform services
prospecting small to large national accounts. Total district revenues
exceeded $3.4 M for fiscal year which represents over 1800 commercial
accounts. Other responsibilities included P&L, motivation & goal
setting, customer service, and heavy administration.
. Received Top District Service Audit Review for fiscal year 2003.
. Other achievements include being ranked one of the Top 5 Districts for
fiscal year 2003
. Outstanding proposal written and oral skills to penetrate/maintain new
business generation
Inside Sales Manager, SBC-Pacific Bell
1999-2002
. Managed and trained 12-15 account sales representatives in
prospecting, upselling telecommunication services. Provided great
customer service & retention training for representatives, project
management skills, and reaching sales objectives/quotas per month.
. Trained all representatives in building their business, building model
behaviors, and resolving service issues using quality measures
throughout Southern CA.
. Received numerous awards/recognitions for outstanding performance in
sales/service, 1999-2002.v
. Developed promotional programs, established P&L, and provided general
management activities for all account sales reps.
Vice-President, Cascade Food Company 1987-1999
. Managed and maintained all retail & headquarter accounts located in the
Pacific Northwest for this startup company. Clients include Albertson's,
Food-4-Less, SuperValu, Safeway, Waremart, and major independent chains.
. Introduced & promoted a new line of fresh & deli meat products that made
our sales reps highly successful. In addition, promoted other general
product lines as company expanded.
. Provided outstanding customer service, creative display merchandising,
and established quality working relationships with buyers. In addition,
handled P&L for all branch offices as well as managed inventory control.
. Acquired and successfully serviced over 160+ accounts that generated in
excess of $29M annually via daily operation/supervision of sales
representatives and account supervisors.
. Outstanding proposal written skills to penetrate /maintain new product
introductions
. Provide overall thought leadership to the CEO on trends, with strong
emphasis on sales growth and execution
. Learned valuable input from President of company to understand history,
opportunities, and threats
. Leadership provided to meet/exceed sales objectives as projected by CEO
and Cascade Food Co.
. Ensure excellent selection and training of a talented sales staff to
operate successful plans in order to assist at all vital positions
Willing to Travel ( References available