Marketing Training

Carli Strength, MBA

************@*****.*** 817-***-****

Executive Leader

EXECUTIVE SUMMARY

Strategic and versatile professional with extensive experience leading and

managing all aspects of corporate and field operations for a 500 million

dollar educational organization. Combines diverse skills in communication,

organization, leadership and sales management as well as extensive record

of analyzing, and supervising staff to ensure business development and

expansion of operations. Highly educated individual who leverages

interpersonal skills and dynamic training abilities to deliver measurable

results for the admission process and educational programs. Team leader

with demonstrated background in hiring, training, and managing staff to

ensure business results.

Areas of Expertise

Change Management, Communications, Consulting, P&L, Project Management,

Restructuring, Startups & Turnarounds, Strategic Planning, Team Leadership

& Motivation, Operations Management, IT Strategy, Budgeting, Cost

Accounting, Expense Control, Financial Analysis, Internal Controls,

Business Development, Negotiations, Market Analysis, Social Media,

Public Relations

Professional Experience

Strength Performance & Fitness - Fort Worth, Texas 2012 to Present

Operator of for-profit fitness centers in Tarrant County

CEO Managing Partner

Strength Performance & Fitness LLC a boutique fitness company operating 3

locations in Tarrant county Developed unique fitness business model that

combines the skills, knowledge and expertise of experienced and motivated

trainer/coaches to deliver fitness training, sport specific training and

physical activity opportunities for all levels of children and adults to

help them engage in a healthy lifestyle. Strength Performance & Fitness

serves the entire family from weekend warriors Dads & fitness conscious

Moms to future professional athletes. ?

- Executed and delivered a 9 month P&L breakeven strategy

- Designed a fitness platform that brings myriad user needs together into

one web-based cloud application. Its a website, CRM, fitness tracker,

email campaign manager, online community and social network in a

responsive, efficient package

- Developed a Corporate Wellness Strategy for locally based corporations

- Developed a Sports Performance training protocol for club and select

volleyball programs

- Created an efficient revenue per square foot space cross utilization

model resulting in capacity leverage

- Developed a cost effective employee recruitment/ internship program

Strength Investment & Consulting Group - Fort Worth, Texas 2011 to

Present

Consulting

All Saints Episcopal School - Fort Worth, Texas 1/2013-9/2013

Provided a comprehensive analysis of the current marketing strategy/

results and value proposition including all paid and non-paid advertising

mechanisms as well as the count and capture methodologies to ensure

accuracy and integrity of reporting data. Developed and provide the company

with an accurate profitability marketing matrix illustrating the true

marketing costs by lead source and program incorporating persistence rates

and graduation data. develop and present a detailed, measurable and

benchmarked short and long-term sustainable strategy to include a macro and

micro strategy. Designed a comprehensive admissions/ enrollment process and

recruited personnel including the search, hire and training of the Vice

President of Admissions & Enrollment.

*All Saints 2014 Admissions Update- All Saints has reached enrollment

capacity

Investments

2014-Student Athlete Illustrated

2013- Strength Performance & Fitness

2013-Giga-Fit

2012-Halcyon

Carli Strength, MBA

(Page 2)

ATI Enterprises - North Richland Hills, Texas 2005 to 2012

Operator of for-profit career training centers and schools in Texas,

Florida, New Mexico, Arizona, and Oklahoma.

President & CEO (2010 to 2011)

Promoted to restructure and reposition company holistically, with focus on

managing regulatory division. Built new compliance team from ground up,

including recruitment and development of Chief Compliance Officer.

Standardized and organized all communications with external regulators and

accrediting bodies.

Redesigned internal audit and accreditation response team. Collaborated

with accreditation management teams to communicate and demonstrate company

commitment to regulator standing.

- Turned around two of three divisions to good standing within accrediting

bodies.

- Restructured management compensation plans to maintain compliance with

new legislation.

President & Chief Operating Officer (2005 to 2010)

Maintained responsibility for operations of $300M system, spanning 23

campuses. Led extensive market analysis and leveraged analytics to develop

comprehensive succession plan to support growth. Developed and supported

standardized operating reports package.

- Increased EBITDA from $7M to $65M within five years.

- Redesigned $40M marketing campaign, providing leverage improvements.

- Expanded footprint from eight campuses to 23 through acquisition and

trade of colleges.

- Boosted revenues from $63M to more than $300M within five years.

Kaplan Higher Education Corp. - Laguna Beach, CA 1999 to 2004

Group of institutions providing career-oriented certificate and degree

programs.

Regional Vice President of Operations (2002 to 2005)

Promoted to head largest acquisition in the for profit sector CEI, with 10

campuses generating $26M in revenue. Guided opening of first startup

campus, and achieved ROI within 17 months.

Poised to deliver 28% growth first year and an estimated return of cash

flows including cost of capital in 36 months

- Increased number of colleges from four to 11; boosting revenue from $26M

to more than $50M.

- Maintained highest profit margin in KHEC during growth period.

- Exceeded budget contribution $8M within three year period.

- Positioned to attain 28% growth in first year, and return cash flows in

36 months.

Regional Director of Marketing & Admissions - Texas Schools (1999 to 2002)

Developed and rolled out national training agenda for 34 profit centers,

managing 25 employees across three cities. Administered $2.4M advertising

budget. Led comprehensive market analysis and feasibility studies.

- Achieved $26M in revenue within last two years.

- Generated $10.6M in profit.

- Exceeded budgeted profit margin by two percent.

- Decreased employee turnover 8% in marketing department.

Professional Profile

Education Master of Business Administration - University of Texas - San

Antonio, TX

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