DAVID FLACH
*** ********* *****, *******, ** ****2
336-***-**** *********@******.***
Business Development Executive Adept at Identifying New Market Opportunities and
Driving Growth Across Market Segments, from Small Business to Fortune 500 Companies
• Passionate sales consultant with a keen ability for targeting prospects developing lasting
relationships, professionally and personally
• Creative solutions builder able to help new and existing clients visualize inventive
marketing and sales strategies to achieve profitable revenue objectives
• Expert communicator relishes identifying client challenges, overcoming objections and
tailoring solution offerings accordingly
• Strategic business development expert with experience working with multiple clients and
revenue ranging from $50,000 to $1,000,000 per year per client
• Experienced B2B sales consultant with expertise in point-of-sale strategies, shopper
marketing programs, packaging, corporate publications, marketing materials, general
commercial printing, and retail store management
• Skilled networker able to see opportunities and make connections based on mutual trust
and synergy
Business Development Experience
Bassett Printing Corporation
Bassett, VA
Specialty printing company serving high-volume shopper marketing needs of CPG, Advertising,
Quick-Serve Restaurant, Food Distribution, Retail Banking, General Merchandise Retail and
Business Process Outsourcing
Director of Sales: 1999 – present
• Developed new accounts from $0 to $1,000,000 and oversaw over $3,000,000 in revenue
• Achieved near 100% client retention with average client tenure of over 10 years
• Served as Sales Team Leader for employee and independent sales force
• Instituted referral-marketing strategies to penetrate new markets, securing key accounts such
as RR Donnelley, Innerworkings and Webb/Mason, yielding over $500,000 in sales
• Repositioned sales strategy from general commercial printing to shopper marketing specialist
to protect revenue in a radically transitioning industry environment
• Led overall operations of company with average revenue of $3,000,000
Payne Publishers
Manassas, VA
Industry leader of office supplies and time management products
Director of Sales, 1995-1999
• Developed revenue stream from $0 to over $500,000 in competitive resource environment
• Targeted credit union market to establish new specialty expertise for corporation
• Recruited to establish commercial printing operations in the Mid-Atlantic region
DAVID FLACH
215 Ledgemont Court, Atlanta, GA 30342
336-***-**** *********@******.***
Executive and Service Experience
Bassett Printing Corporation
Bassett, VA
President: 2005 – present
• Navigated economic downturn by aligning sales strategies, instituting rightsizing strategies,
negotiating vendor terms and conditions, realigning business processes to improve profitability
• Streamlined operations to more effectively manage costs
• Managed client mix to achieve client profitability improvement
• Secured bank financing to sustain operating strategies despite tight lending market
• Built long-term client and vendor relationships
• Grew and developed team of 40 employees
Payne Publishers
Manassas, VA
Customer Service Representative, 1988-1995
• Exceeded goals of sales, client satisfaction and on-time delivery serving 150 clients
• Collaborated with cross-department leaders and field service representatives to achieve
business objectives
• Recognized for talent as value-added sales builder; promoted to Director of Sales
Commercial Printing
Education
Professional Education
• Sales training seminars by Jeffrey Gitomer, Bryan Tracy and Franklin Covey
• Ongoing online training seminars
• Continuing education seminars by National Association of Printing Leadership
• Certified Financial Management award by National Association of Printing Leadership
Northern Virginia Community College
• Concentration in Business Management and Marketing
Professional Recognition and Community Involvement
• Toastmasters International: Won numerous awards in public speaking competitions; awarded
President’s Distinguished Awards as Club President, Area Governor and District Leader
• Earned 14 “Best in Print” Awards from Print Industries of Virginia, including “Best of Show”
and four First Place Honors (2008 – 2009)
DAVID FLACH
215 Ledgemont Court, Atlanta, GA 30342
336-***-**** *********@******.***
• Board Member, Vpstart Crow Productions, a professional Shakespeare Company (1999-
2004)
• Board President, Vpstart Crow Productions (2002-2004)
• Chastain Park Conservancy
• American Cancer Society “Relay for Life” team leader