Multi Unit Manager
Resume:
Stacy Ramirez
*** ******* **** *****, ****, IL **013
*************@*****.***
Professional Profile
Senior sales executive with experience in directing retail and wholesale sales organizations
spanning diverse product categories.
Highly adept in recruiting, developing, and leading national, regional, and district sales
forces in achieving aggressive sales growth.
Strategically focused with significant accomplishments in launching new brands,
reinvigorating underperforming sales organizations, and developing innovative
opportunities to drive revenue growth in saturated markets.
Effectively championed culture changes, resulting in P&L improvements, enhanced
customer satisfaction, and increased employee engagement.
Experience
H&R BLOCK, Chicago, IL 2011 to present
Regional Director
Direct business generating $80 million in annual revenue, which encompasses 250+ doors in 12
districts across the Midwest Region. Design and implement strategic initiatives that drive revenues
and enhance P&L for region. Recruit, develop, and lead a team of 18 executives and oversee
more than 2,400 commissioned sales (tax professionals) and service associates.
• Increased revenue 4.5% and grew profit 4% in region with stagnant sales for the past eight
years. Built a performance driven team of sales professionals and created a culture of
accountability, reducing labor costs 3% and eliminating overtime.
• Trained tax professionals to identify sales opportunities, resulting in significant growth in
per client sales. Exceeded goals for plus products, increasing tax return insurance sales
10% and branded credit card sales 4% year-over-year.
• Transformed tax professionals into proactive marketers, decreasing commission overdraws
23% and increasing employee engagement 7% on the annual employee survey.
• Led region in propelling new client acquisitions 10%, surpassing the regional goal of 7%
and ranking as the sole region in Central US to achieve the annual objective for new
clients.
• Spearheaded an ethnic marketing initiative, which built brand visibility in the Latino market.
Recruited a bilingual workforce and expanded region’s participation in community events.
• Dramatically improved customer satisfaction and achieved a 9.5% increase in new
customers’ likelihood to recommend service.
• Provided individual coaching to support underperforming executives in achieving goals.
Developed executive team into effective training facilitators able to transform field office
personnel into goal driven client service and sales teams.
BEST BUY, Chicago, IL 2008 to 2011
District Manager
Led the largest district in the company in generating $360 million in annual sales. Recruited,
developed, and directed the 12-person district leadership team and oversaw more than 1,200 store
level personnel. Managed district P&L.
• Identified opportunity to drive sales in a saturated market and challenging economic
environment through focusing on branded credit cards sales. Led district to ranking as #1 in
branded payments company-wide, decreasing check lane tender 75%.
Stacy Ramirez
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• Pioneered the development of the Branded Payment Boot Camp, a highly engaging, two-
hour training program of short, action-packed sessions. Recognized by corporate
executives for outstanding success of Boot Camp, resulting in rollout of Boot Camp
company-wide.
• Appointed to serve on the Branded Payments Council and played a key role in designing
strategies to drive branded payments throughout the corporation.
• Propelled district to ranking as the most profitability in the company through rightsizing
workforce and implementing aggressive efforts to reduce shrinkage.
• Created and implemented activities and events, which enhanced employees’ sense of
ownership and drove employee satisfaction index scores from 52% to 91%.
• Catapulted district customer service scores from the lowest to the top in the company.
Introduced manufacturer sponsored training seminars, elevating the role of non-
commissioned sales associates to that of product experts.
• Selected as a Women in Leadership ambassador. Mentored junior talent seeking to
progress into careers in corporate leadership.
MODA AMERICA, New York, NY 2003 to 2008
Director, Sales & Marketing
Spearheaded the launch of four European women’s designer labels in the US market. Built sales
organization and directed independent representatives in generating $250 million in annual sales.
Introduced collections to buyers at top department stores and represented brands at trade shows.
• Consistently exceeded seasonal sales goals and led sales organization in placing brands in
more than 200 leading department and specialty stores in the US, Mexico, and Canada.
• Created product awareness through sponsoring high impact fashion shows and securing
celebrity product placement and editorial coverage in leading fashion publications.
• Nominated by peers and accounts to receive the corporate Service Excellence Award for
three consecutive years. Recognized by Women’s Wear Daily as a Woman to Watch in
2008.
ADRIENNE LANDAU, New York, NY 1998 to 2003
Vice President, Sales & Marketing
Recruited to lead well-established line of women’s, men’s, and home accessories in expanding
sales. Managed the sales force and played a key role in new product development.
• Doubled revenues in the first year and during tenure with company drove sales from $10
million to more than $25 million annually.
• Pioneered a strategic online marketing initiative with collections featured on Saks’,
Barneys’, and Bergdorf Goodman’s websites.
• Created a diffusion faux fur line, which exceeded sales expectations 50% and resulted in
product placement at Macys and other nationwide retailers.
SAKS FIFTH AVENUE, Chicago, IL 1995 to 1998
Store Manager (1997 to 1998)
Department Manager, Cosmetics (1995 to 1997)
Business Manager, Jo Malone (1994 to 1995)
Sales Associate/Beauty Advisor (1991 to 1994)
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