Sales Marketing
Resume:
Hudson, Ohio *****
Cell: 330-***-****
: *****@***.***
Proven Leader with Global Sales & Marketing
experience with multi-national enterprises in the global
B2B environment. Excellent listening and analytical skills
nnel Development, Team Building, Mentoring, Succession Planning, Market Positioning, S judgment. Willing to make Market Penetration, Major Account
combined with soundales Forecasting, Market Analysis, the tough
decisions when needed.
A proven performer who moves easily from vision and
strategy to implementation and follow-through. A consistent
track record of empowering his team and allowing them to
perform at their greatest potential.
Excellent business acumen with the ability to create and
implement effective sales and marketing strategies which
enhance customer value and loyalty while maximizing
profitability. Open minded and culturally diverse having
travelled extensively throughout North, Central & South
America, Europe and Asia.
Strong team-building skills facilitating internal collaboration
and end-in-mind thinking that optimizes organizational
performance. Fosters an environment of accomplishment,
performance & fun.
PROFESSIONAL EXPERIENCE
STEERAmerica Inc., Uniontown, Ohio 2012 - Present
Chief Operations Officer
Responsible for all P&L activities and day to day leadership
of STEERAmerica Inc., a wholly-owned subsidiary of
STEER Engineering Pvt. Ltd, Bangalore, India. STEER
engineers, designs and manufactures twin screw extruders
and other capital equipment utilized in the global plastics
compounding market. Report directly to the Indian BOD in
lieu of having a domestic President or CEO. Travel
extensively throughout the US and internationally as
requested by STEER to provide leadership in sales meetings
and negotiations. Provide input and recommendations with
several key strategic acquisitions.
Provide leadership, guidance and direction for the sales,
technical services, operations and administrative managers
and all other team members within the STEERAmerica
organization. Provide team members the tools and
empowerment needed to make decisions that are congruent
with the company’s long-term vision and goals.
Instituted activity based costing wherever possible to
determine true product & service costs and appropriate
pricing policy. Steadily increased revenues from $0 in 2008
to expectation of $8.5M in 2014 with y/y growth of 40% this
year and 42% in 2013.
Implemented a Balanced Scorecard System (BCS) to
effectively align STEERAmerica team members with the
larger Corporate goals and provide appropriate metrics for
the measurement of a performance based bonus program.
ichael Millsaps
M Page 2
STEERAmerica Inc., Uniontown, Ohio 2008 - 2012
Director of Sales & Marketing
Part of the original management team that founded STEERAmerica and set up US operations in 2008.
Provided extensive market analysis and developed sales strategies and tactics to break into the highly
competitive and mature US twin screw market.
Responsible for all decisions regarding product placement, market segmentation, target markets and
pricing strategies. Provided the leadership and managed and executed all sales and marketing activities to not
only survive, but prosper during the recession of 2009-2010.
Created a unique value proposition for STEER’s Indian-made capital equipment extruder in a market heavily
dominated by well-known and respected European and American competitors. Grew STEERAmerica’s
market share from 0 in 2008 to approximately 20% in 2012.
Hired, trained and mentored a direct sales force and a network of agents to cover North, Central and South
America. Travel globally as needed to handle international B2B multi-million dollar sales negotiations.
Represent STEERAmerica at both domestic and international trade exhibits. Provided important feed back to
the parent company on what the US market demands. Implement CRM system to provide sales team the
needed tools to achieve maximum performance.
Marubeni America Corporation/ JSW, New York, New York 2003 - 2007
Sales & Marketing Manager
Marubeni was responsible for establishing a North American sales office and tech center for Japan Steel
Works, a Japanese twin screw extruder manufacturer entering the U.S. compounding twin screw extruder
market.
Developed strategic & tactical plans to achieve short and long-term sales goals. Provide detailed market
analysis of U.S. twin screw market and forecast growth opportunities and identified targeted market.
Developed all sales tools and presentations suitable for the US market. Attend trade shows both in North
America and globally.
Responsible for all sales activity in North America including hiring sales engineers to support sales goals
& objectives. Developed budget and sales forecast for U.S. sales operation. Provide detailed sales and
marketing reports to NYC and Japanese offices.
Establish relationships and strategic partnerships with key companies, as well as with U.S.
vendors for parts and service. Increased revenue from $0 in 2003 to approx. $12M by 2006.
EDUCATION
Walsh University
MBA, Deville School of Business
Walsh University
Bachelor of Arts, Business Management
Summa Cum Laude
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