Marketing, Communications, Finance, Community Relations, Development

Rudolph Wakefield Keeling, Jr.

**** ******* ****

Louisville, Kentucky 40241

Cell: 502-***-****

Home: 502-***-****

E-mail: ********@**.***

Birth Date: 12/05/56

Family Information:

Wife: Lyle; Sons: Field (31), Chad (28); Daughter: Kendall (18)

Present: Retired

INTERNATIONAL ASSIGNMENTS/EXPERIENCE

Seoul, Korea - General Electric - 6 months

Hong Kong - General Electric - 6 months

London, England – Powergen

Dusseldorf, Germany – E.ON AG

Lausanne, Switzerland - IMD

EXPERIENCE:

March 2002 - May 2012:

Vice President, Communications

President, LG&E Foundation

LG&E/E.ON U.S.

220 West Main Street

P. O. Box 32030

Louisville, Kentucky 40232

Responsible for the communications strategy internally and externally for

U.S. division of the world’s largest investor owned utilities. Successfully

completed the US communications and media needs for the E.ON

acquisition. In addition, serve as primary Company spokesperson for all

key business initiatives including the pending rate case. Served as the key

interface between E.ON U.S. and international parent and subsidiaries to

develop strategic communications initiatives. Acted as communication and

media counsel to CEO and Officer Group.

2.

As president of LG&E Foundation I managed the philanthropic arm of the

Company exceeding $20M in funds.

Responsible for a staff of 21, which included internal/external

communications, community/media relations and brand

management/advertising. Operational budget responsibility in excess of

$7M. President/Board Member E.ON U.S. Foundation, the charitable arm

of the corporation. Excess of $15M.

February 2000 - March 2002:

Director of Communications

LG&E Energy Corp.

220 West Main Street

P. O. Box 32030

Louisville, Kentucky 40232

Responsibilities included direction of all internal and external

communications, planning and managing the execution of the company’s

advertising and branding initiatives, managing professional and support

staffs, developing department’s business plan and administering the

budget.

Key accomplishments as director include: conducting a comprehensive

communications audit and translating findings into dynamic initiatives for

department and company; introducing a new corporate brand and identity

system; conducting exhaustive brand research and successfully

integrating findings into strategic communications plan sparking growth in

market share and revenues while extending the company’s brand into new

geographic and product markets; engineering a dramatic increase in

customer awareness and acceptance of company’s key competitive

messages and contributing to the associated sharp rise in market share;

effectively managing relationships with regional and national vendors;

heading communications team for merger integration project; and serving

as department’s lead in regulatory and internal audits.

3.

January 1999 - February 2000:

Manager, Media Relations

LG&E Energy Corp.

220 West Main Street

P. O. Box 32030

Louisville, Kentucky 40232

Primary company spokesperson for the Company. Directed the activities

of the company’s external communications, community relations and

corporate events groups. Developed, implemented and managed the

company’s brand.

January 1990 - January 1999:

Manager, Marketing Communications

General Electric

Appliance Park

Louisville, Kentucky

Directed the development and implementation of national product media

placement. Assigned to the Sales and Marketing team for both internal

and external communications. Responsible for the development of the

businesses inclusion in the annual report. Handled all financial analysis

requests for investor relations. Managed all union employee focused

communications and a member of the company bargaining team.

November 1985 - December 1990:

President/Owner

Keeling and Associates

South Floyd Street

Louisville, Kentucky

Owned and managed a company that provided marketing, public relations

and advertising support to several Fortune 500 companies. Also provided

national event management services and counseling to companies and

organizations. (Informal MBA)

November 1983 - November 1985:

President

The Hallmark Group

Taylorsville Road

Louisville, Kentucky

Managed a consulting group that provided national event marketing

expertise.

4.

September 1980 - November 1983:

Account Manager

Jack Guthrie and Associates

Louisville, Kentucky

Managed unit consisting of representatives for the largest public relations

firm in Kentucky.

August 1977 – September 1980:

News Bureau Director

Louisville Chamber of Commerce

Louisville, Kentucky

Managed all media request for economic develop efforts in Jefferson

County.

September 1976 - 1977:

Associate Coordinator - Public Relations

University of Louisville

Louisville, Kentucky

Developed press releases and promotional materials. Planned and

executed all corporate events.

EDUCATION

Through thirty-six years' intensive experience, have developed strong

command of every aspect of competitive communications and marketing,

as well as innovative perspective to emerging challenges. Particular

strengths include: brand management, strategic and tactical

communication planning; personal media training, public and government

relations; advertising; issue and crisis management; a broad range of

market and attitude research; audience targeting; media production;

message development and delivery; and managing professional staffs and

efficiently administering substantial budgets.

B.A., Humanities, University of Louisville 1979

Minor Degree, Biology, University of Kentucky

IMD International Management/Leadership – Continuous Improvement

Graduate - Lausanne, Switzerland

E.ON Academy - Learning Change and Organizational Renewal -

Dusseldorf, Germany

Harvard Business School – Finance Essentials Module -

London, England

Harvard/MIT –Persuasive Communication Management - Boston

5.

Massachusetts Institute of Technology (MIT)/Harvard Business School –

Leadership for Senior Executives - Cambridge

General Electric – Six Sigma, Green Belt General Electric Academy -

Graduate - Schenectady, New York

Leadership Louisville - Louisville, Kentucky.

CERTIFICATIONS

Six Sigma – Green Belt – General Electric Academy

Continuous Improvement – Switzerland – IMD Global Study Program

PROFESSIONAL ORGANIZATIONS

Utility Communicators International

International Association of Business Communicators

Public Relations Society of America

Kentucky Chamber of Commerce

BOARDS

Kentucky Center for the Arts Endowment Fund

Best Practices in Corporate Communications (National Chapter)

Better Business Bureau

Louisville Central Area

Downtown Louisville

Cabbage Patch Settlement House

YMCA Camp Piomingo

Metro United Way

Junior Achievement

The Healing Place

Kentucky Kidney Foundation

HONORS

International Association of Communicators - Emeritus

International Association of Business Communicators - Hall of Fame

Public Relations Society of America - Hall of Fame

Atherton High School - Hall of Fame

Louie XIV Award - Public Relations – Keeling & Associates

6.

COMMUNITY INVOLVEMENT

Second Presbyterian Church - Basketball Coach

Beargrass Disciples of Christ - Basketball Coach/School Teacher

Church of the Epiphany - Parent Counselor

Dare to Care

Metro United Way

St. Matthews Baseball Association - Coach

Big Brothers/Big Sisters

Safe Place

Sierra Club

REFERENCES

Furnished upon request

Contact this candidate