Sales Marketing

Eric Yusem f

s■ **********@*****.*** ■ LinkedIn profile ■ Portfolio: eyusem.com

Overview:

Designing digital interaction for over eight years, producing brand identity, visual language and style, and

marketing solutions. Conceiving e-commerce, online advertising, animation, creative vision for clients, graphic,

web, UI, and UX design, creating a clean, efficient, and inviting user experience.

Professional Experience: Independent Consultant & Full-time Staff

UI/UX, Web & Graphic Designer

M@crocosm Design– Owner San Francisco/Oakland, CA February 2003 – Present

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•Consulted for local and international businesses when not full-time staff at various large firms. Selected clients:

VMware – UI Designer Palo Alto, CA February 2013 - November 2013

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• Followed visual brand guidelines to design compelling and engaging creative and consistent site design to drive online engagement,

lead generation activity and online sales

• Collaborated in creative development discussions with both internal & external stakeholder and partner teams

• Worked closely with web marketing team to create comps, icons, spreadsheets, custom CSS, and other graphic/website elements

• Purchased fonts for VMware.com assuring proper licensing and implementation in accordance with EULA and web best practices

EA Games – UX Designer Redwood City, CA Various dates in 2012

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• Designed original concept for front and back-end of worldwide content management system

• Created wireframes, project flows, and iconography to support scalable, database driven CMS which presented an engaging user

experience achieved via modular widgets controlled by each user's unique ID

Barnes & Noble – Visual Designer/Art Director El Cerrito, CA January 2012 - November 2012

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• Created and conceptualized animations for the behavior and look-and-feel of on-screen elements for the new consumer

Nook Encore, including transactional interface, timing, tactile and visual feel, motion, sound, and best practices of all visual elements.

• Created mockups, iconography, and wireframes for the product upon completion of all pre-production animation via Omnigraffle

• Special attention given to strict engineering guidelines, drafted by working closely with engineers, which guided scope of work

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Modem Media – Visual Designer San Francisco, CA Various dates between 2010 - 2012

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• Designed various promotional materials including animated banners and other marketing collateral

Clients Included:

• Hewlett-Packard–'Hands' Pitch Flash piece - sole designer

• Super Pages/Embrel–Graphic Design comps and html coding for pitch; brochures and collateral, and multiple in-house comps

• ASPCA–Video editing, coding, and design of interactive banners

• Iron Man–Design of cutting-edge interactive banners and graphic ad campaigns for large-scale affiliates

McCann-Erickson & Peterson Advertising – UI Designer San Francisco, CA Various dates between 2009 - 2011

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• Designed various click tag banner ads for Intel and Microsoft to be served to e-commerce affiliates

• Created comps, wireframes, page flows, interaction models, and other collateral for different departments of the agency

• Designed various marketing creatives including Flash banners for large-scale clients, such as Intel and Movielink

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Blinkx.com – Marketing Designer San Francisco, CA March 2011 – December 2011

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• Created prototypes, storyboards, and ad designs for pre-rolls, microsites, roadblocks, text ads, branded players, and sponsored links

• Designed multiple Flash banners and advertiser comps, as well as html and javascript implementation

• Consulted for web best practices, search-engine optimization, and usability

Atomic Public Relations – Visual Designer/Art Director San Francisco, CA September 2009 - November 2010

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• Designed intuitive user-friendly B2B interfaces to sell various services offered

• Created company's visual style and language, design of graphic and web elements, web design, and Flash animation

• Developed user interface design standards and patterns for consumer oriented web-based interfaces utilizing UX testing and analytics

• Produced interaction design deliverables including wireframes, site maps, html coding, and page flow documentation via OmniGraffle

• Designed and managed Atomic Public Relations, Civilia Public Relations, Random Animal, Social Capital Entertainment, and Brocade

• Rendered creatives for clients such as Bebo, Bit Torrent, Blurb, Hi5, Idol Vodka, LinkedIn, Marc Berman, Photobucket, and Spike TV

Kadoink – UI Design Lead San Francisco, CA July 2008 - April 2009

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• Conceived and designed graphic user interface, html and Javascript coding, e-commerce interfaces and widgets, color schemes,

typography, navigation, avatars, logos, icons, widgets, and other relevant UI assets, based on usability testing findings

• Created email and ad campaigns in conjunction with major affiliates, as well as all promotional print collateral

• Worked closely with engineers and marketing managers, bridging the gap between them; merging image, function and brand identity

• Responsible for various sales and investor presentations, B2b models, as well as product integration into affiliate websites

• Flash creation and concept proposal for various projects, banners, and homepage of consumer site

• Responsible for image acquisition, licensing, and project budgeting in Art Director role

• Managed the production and development of functionality requirements, interaction models, concept demos, wireframes,

project flows and site maps with Visio & Omnigraffle, while working closely with developers and engineers

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Weathernews – Art Director/Technical Director: Mobile Content Makahare, Japan April 2005 - July 2006

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• Responsible for concept, design, presentation, and production of over 15 different weekly mobile shows pitched and sold to over 80

major affiliates, including Amp'd, Sprint, and Cingular Wireless

• Headed daily video conferences with US sales teams and executives to ascertain effectiveness and methods to improve accordingly

• Solved design, resolution, and technical problems necessary to ensure proper implementation of all elements into mobile media

• Launched creative viral marketing campaign utilizing all major video and social networking sites

• Director in studio responsible for camera operation, direction, titles, and editing

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Netspace – Webmaster/UI Designer Miami, Fl February 2004 - February 2004

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• Created B2B, B2C, and C2C e-commerce sites for multiple small to mid-size business via MySQL, PHP, JavaScript, Flash, and various

content management systems

• Conceived and designed site architecture via Visio and OmniGraffle, html and Javascript coding, interface visual style, interaction

design, and development of multiple websites for companies in the US and UK

• Managed and consulted franchise and business owners in marketing strategies best suited to develop their corporate identity

• Conceived and designed brand identity, including email campaigns, business cards, logos, icons, color palettes, and motion graphics

• Developed sites with various scripting methods including HTML, PHP, ASP, ActionScript, and XML scripting

Education:

Florida Atlantic University - Ft. Lauderdale, FL Miami-Dade College - Miami, FL

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Bachelor of Fine Arts in Computer Animation - April 2004 Associate Degree in Sound Engineering - June 1999

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A+ and Network + Certification

Software Experience:

Adobe CS6 Master Suite (After Effects, Photoshop, ImageReady, Illustrator, Indesign, Flash), Microsoft Office 2010,

Visio Pro, OmniGraffle, Maya, 3DStudioMAX, HTML, CSS, Javascript; Familiarity with DHTML, XML, PHP, ASP, and ActionScript

Skills/Capabilities:

• Very adept at reverse-engineering existing code

• Able to deliver under pressure and tight deadlines

• Currently attending JavaScript courses to improve web development skills

• Familiar with cross-browser and cross-platform issues, comfortable with Mac or PC

• Experience with creating print-ready creatives and working closely with print shops

• Computer animation experience; including modeling, texturing, rigging, lighting, animating, and compositing

• Background in management, from project inception to completion; setting benchmarks, controlling budget, and meeting all deadlines

Contact this candidate