Katrina Van Marter
**** ****** ** . ******, ** . 80205
CELL 303-***-**** . E-MAIL **********@*****.***
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PROFILE Technology Consulting l Growth Accelerator l Business
Sales Driver
High-impact Business Consultant with 15+ years experience in
leading action-driven IT plans that support corporate growth
with the Fortune 500, Global and Enterprise space
Foster a culture of excellence that attracts strong performers
and organizational innovation which motivates and challenges
sales professionals to strive & exceed market expectations
Understands industry drivers and sales management strategies to
bridge solutions with account-relevant problems and approaches
selling from a business solution perspective
Strong track record in advanced technologies, new business
development, diversification and negotiating and maintaining
multimillion-dollar C-Level client partnerships annually
Highly skilled in needs assessment, strategic planning and
establishing priorities with budget metrics, work detail, risk
resource loading and project monitoring
Strong executive alignment presence and professional image with
exceptional communication and presentation skills for technical,
end-user and executive audiences
Adept in working with clients to design, build and implement
strategies that enhance business performance with acute
leadership skills, particularly with highly diverse teams
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AWARDS AND REFERENCES
2013 "Top 5" Leadership
2012 Promoted to the revive ATL
2011 "Sales Manager of the Year"
2010 Promoted to the revive TX
2009 "Peak" Performance
2008 Rookie of the Year" Award
2007 Director Fast Track
2006 Promoted to National Sales
2005 "#1 Sales Achievement" Award
2004 Promoted to National Key Accounts
2003 "#1 Sales Achievement" Award
2002 Promoted to Sales Development
References are available via LinkedIn and upon request
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SKILLS
C-Suite & Executive Relationships
Sales & Operations Leadership
Exceptional Mentor and Coach
Organizational Development
Change & Risk Management
Research and Analysis
Needs Assessment
Client Acquisition & Retention
Advanced Technologies Expert
Strategic and Tactical Planning
New Business Development Sales
Project/Program Management
Portfolio Optimization
Revenue and Performance Enhancement
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MANAGEMENT & CONSULTING EXPERIENCE
T-Mobile USA Nov
2007-Jun 2014
Sr Sales Development Manager - Gulf Coast
. Led Global and Enterprise sales professionals in the strategic
development and implementation of their technology & mobility programs to
deploy versatile SAAS, Cloud, CRM, Hardware & Network solutions
. 126% sales lift worth over $20 million in new clients including COX,
CNN/TBS, NCR, GPC, UCB & Merial
. Fully utilize all sales force automation tools to manage prospecting,
sales funnels; delivery at key sales cycle stages, maximize revenue,
avoid shortfalls, ensure client performance and shorten sales cycles
Senior Sales Manager N. Texas/OK
. Leveraged Information Technology expertise to identify, evaluate, and
select IT platforms that most effectively enable customer transformation
against KPIs that enable the business vision and goals
. Secured 30+ clients (Dell, TI, 7-11, Conoco, Wal-Mart) for a 167% sales
increase by driving disciplines to elevate business acumen & execution in
cultivating relationships, strategic positioning & closing deals
. Advised Infrastructural design, workforce productivity, and technology
architecture while facilitating meetings between clients and internal
products & services teams to maximize the relationship return
Senior Field Account Manager - Mountain
. Increased average revenue per sale 43% by shifting from traditional
consulting model to an innovative sales planning methodology to better
uncover, analyze and solve clients' needs and strategic objectives
. Closed large complex sales by aligning with stakeholders, anticipating
objections; quantifying value-proposition and expanding credibility with
the C-Suite to demonstrate ROI based on key business goals
. Cultivated partnerships within Sales, Engineering, Operations, Call
Center, Support, IT and B2B organizations to create a steady foundation
for continued team development & process improvement
DISH Network May
2000-Nov 2007
National Sales and Operations Manager
. Built and managed all national sales for Wal-Mart, RadioShack & Sears
involving account management teams, call center/outside sales channels
and 400 field sales reps by leading growth strategy, sales disciplines,
field communications, operations, and merchandising activities for over
7,000 points of sale
. Drove relationship management worth $60M with business owners to analyze
potential business investment opportunities, develop business sales plans
and marketing strategies and restructured sales activities to streamline
process including demo, pitch, timing, messaging, prospecting & closing
the sale
Senior Business Development Manager
. Charged with identifying opportunities for companies in the technology
and communications industry through aggressive prospecting, networking,
strategic cold calling, and targeted marketing campaigns.
. Key in generating $9M in new and existing client acquisitions and
accountable for overall management including: sales prospecting, revenue
growth & retention, market penetration & customer satisfaction
Senior Account Executive
. Responsible for all potential, new and existing reseller opportunities
and aligned with C-Level team to design, propose, close and deploy
national partners that drove increased sales 35%-50% YOY growth
. Provided quantitative and qualitative analysis of client operational
performance and constructed a detailed plan that clearly articulates
initiatives required to effectively transform to a target future state