Sr. Textile/Product Designer

LISA LANE HEIDGER

**** ****** ***. #**, ******* Beach, CA 319-***-**** *********@*******.***

www.LisaLaneDesigns.com

SENIOR TEXTILE/PRODUCT DESIGNER

Proven Leadership in Driving Innovation, Creative & Trend Direction, and Profit

Accomplished textile design professional with 9+ years’ experience designing for major apparel and home companies with a solid understanding of the Children's, Tween and Junior's market. Proven leadership in managing multi-million dollar brands, with demonstrated success in launching new brands from conception to production. Possesses both field and corporate experience working for major retail clothing companies.

Produces original textile prints, repeats, colorways & graphics using a combination of computer aided design and hand drawing and painting skills.

PROFESSIONAL EXPERIENCE

Crown Crafts Infant Products, Inc., Compton, CA 2013 – 2014

Sr. Designer

Designed original infant and toddler bedding, accessories, and room décor from conception to completion,

including both hardline and softline products.

Highlighted Contributions & Successes:

Launched a new division for the Jonathan Adler brand, Happy Chic Baby, creating entire nursery

collections that are sold at various mid-tier retailers and on-line stores, such as Babies R Us and

Amazon.com.

Expanded the business by designing new categories such as infant accessories and storage, and

designed using new materials in both hardline décor and bedding categories, giving a competitive

advantage.

Worked directly with overseas vendors, communicating daily regarding the execution of my designs,

which resulted in significant cost savings from fewer samples needing to be re-made.

Researched and presented trend boards for new design concepts, themes, and color stories,

leading to more innovative and consumer-desired collections being produced and sold at market.

JCPenney, Plano, TX 2007 – 2013

Trend Manager, 2012 – 2013

Managed the research, translation, and communication of color, fabric, silhouettes, print and pattern for

apparel, shoes, and accessories for Infants through Tweens; both genders.

Highlighted Contributions & Successes:

Took the trend research, translation, and communication to a new level stepping into this role

following sudden departure of the Sr. Trend Manager.

Broadened global perspective on trends by gathering information from new resources, including

social media, blogs, fashion events and more, rather than relying solely on runway reports.

Praised by Design Team for creating presentations that were inspiring, more focused to their needs,

and more relevant to their work than presentations received in prior years.

Gained a broader, more global perspective on consumer trends, traveling to domestic and foreign

markets across Europe to research, shop trends, and attend print shows.

Sr. Textile/Graphic Designer, 2007 – 2012

Researched, developed and presented original print and pattern, graphics, and embroideries for tops,

bottoms, dresses, swimwear, and active wear for multiple brands including Arizona and Total Girl, overseeing

a direct report. Mentored interns/trainees.

Highlighted Contributions & Successes:

Moved the brands forward by introducing new artwork techniques and methods, working directly

with overseas vendors to determine best results for lowest cost.

Gained private brand programs from indirect merchants through compelling artwork.

Consistently designed within costing parameters with designs often coming in under the target cost.

Repeatedly increased profitability of the Girls 4-16 private brand by providing guidance and

direction on trend, design and cost as evidenced by:

- Launched Total Girl, a brand for Girls 7-16, generating $104.8M and a 47.3% GP in one year.

- Drove cost down for a graphic tee table generating $2.1M and a 46.7% GP in one season.

- Created artwork to test several new programs that were adopted, contributing to the overall

Girls 4-16 sales of $403.4M+ that year delivering a 5% increase in GP.

Liz Claiborne Inc., C&C California brand, Los Angeles, CA 2005 – 2007

Graphic Designer

Produced textile designs for women’s and children’s apparel using Photoshop and Illustrator. Worked on

company re-branding materials (logo, hangtags, labels and business cards). Created press book materials

for PR department.

Highlighted Contributions & Successes:

Played a key role in helping company launch their print business, with frequent publications in

popular magazines showing celebrity’s kids wearing the prints.

Created exclusive C&C prints for high-end department stores (Barney’s, Saks).

Achieved saleable prints with 85 – 97% sell-through, launching both Kids and Loungewear for women

as new product categories for the brand.

Designed 5 seasons of look books for wholesale buyers used as their catalogs for purchasing.

Jones New York Intimates, Los Angeles, CA 2006

Textile & Apparel Designer (Full-Time Freelancer)

Helped launch the new sleepwear line, Cinzia, designing both silhouettes and prints to be produced for

samples. Performed duties of both the Textile Designer and Apparel Designer working as a full-time

freelancer.

Mossimo, Santa Monica, CA 2006

Graphic Designer (Full-Time Freelancer)

Designed many items that sold tens of thousands of units at Target stores nationwide. Worked with designers

and created original prints, plaids, screen-printed neck label designs, back pocket denim embroideries, and

graphics for Juniors.

ADDITIONAL EXPERIENCE

Instructor/Research Asst., Textiles & Clothing Department, Iowa State University, Ames, IA 2001 – 2004

Visual Merchandiser/Sales Associate, Gap, Inc., Coralville, IA 1998 – 2001

Head Art Teacher (K – 6) Iowa City Community School District, Iowa City, IA 1997 – 2001

Visual Merchandiser/Weekend Manager, Savvy Boutique, Iowa City, IA 1995 – 1998

RECOGNITION

JCPenney, Private Brand Associate of the Month (Company-wide), 3/2012

JCPenney, Children’s Department Associate of the Month, 2/2011

EDUCATION

CAD Certificate, The Art Institute’s California Design College GPA: 4.0 2006

M.S. in Textiles and Clothing, Iowa State University GPA: 3.8 2003

Diploma in Apparel Merchandising, Kirkwood Community College GPA: 4.0 2000

B.A. in Art and Art Education, University of Iowa GPA: 3.55 1998

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