Sales Marketing
Resume:
Leader with a history of delivering dramatic sales and EBITDA growth in
multiple industries
implementing a team approach and focusing on customer and consumer needs
Integrated CPG Marketing Marketing Plan Development General Management
Strategy/Planning/Foreca Brand Buzz Development ROI/EBITDA Improvement
sting
Social Media /Web Budget Management P & L Responsibility
Content Mgt.
Event Marketing/Trade Trade/Consumer Promotion Commercialization Hand-off
Shows
Leadership/Problem Insight-Driven Innovation Category Management
Solving
Consumer Research Innovation Team Management Government/Public
Relations
New Product Development Sales Management/Training Key Account Management
Agency Management CRM Systems Application Supply Chain Management
Sustainability Champion Stage Gate R&D Process Operational Optimization
MEANINGFUL SOLUTIONS - Sioux City, IA
PRESIDENT/PRINCIPAL 2009 to present
Management Consulting Firm
A professional marketing & sales company that manages and supports a wide
variety of programs, campaigns, and initiatives using skill sets in every
discipline. Our resources operate at all levels, from specialized project
managers to chief executives, throughout numerous industries.
. As an International key note speaker for key client - Elanco Animal
Health, a division of Eli Lilly - I have cultivated dynamic
international relationships with key leaders in the food and beverage
category.
. Creates solutions that drive significant business opportunities by
identifying the needs of clients.
. Helps clients find common ground with customers by having experience &
relationships with both corporation and the vendor communities. Key
client include Nutra-Flo, Kay Dee, Lopez Foods, John Soules Foods,
GRT, and more.
. Industry columnist for The National Provisioner magazine, a BNP media
publication.
As National Sales Manager and Marketing Director for Lopez Foods, a
minority food processor servicing McDonalds, Burger King, Dunkin Donuts,
Starbucks's, Tim Horton's, Walmart, Sam's, BJ'S, Food Lion, Publix, Sara
Lee, Tyson, Coleman Natural, Pierre Advance, Costco, Restaurant Depot, CVS,
7-Eleven and other accounts nationwide, I delivered significant product
development, food safety compliance, and contract manufacturing which in
turn eliminated 80% excess plant capacity in nine months and increased
annual profits by four million dollar in nine months.
Led business development and marketing for Green Recovery Technology, a
startup company providing environmental recovery for the protein industry
and creating raw materials for the pet food, aquaculture, biodiesel, and
animal feed sectors.
. Created a food safety program to comply with USDA, FDA, and FSMA
programs.
. Secured product supply by leveraging relationships with key industry
leaders.
. Created manufacturing SOP's, HR systems, training program and safety
program.
. Headed up the R&D lab, purchasing department, HR department and
product development.
Reorganized the sales and marketing effort for agricultural products
companies Nutra Flo, Kay Dee, Nulex, Pure Grade and Nutraferma. All these
companies are part of the same ownership group. We traveled throughout the
Midwest presenting to/meeting with large farming operations, cattle
producers and local branch managements that supports the end user in their
communities.
. Enjoyed a high degree of success with four of the five companies,
growing sales by over 20% overall through re-engineering
the sales organization and re-positioning the product lines.
PILGRIM'S PRIDE CORPORATION - Dallas, TX
V.P. SALES/MARKETING 1997 to 2009, 1986 -1988
America's Top Poultry Producer
Was instrumental in growing the company from $970 million to $8.5 billion
in annual sales in twelve years by building a dynamic team and through new
business development, consumer research-driven product development,
customer consultation, organic growth, and acquisition.
. Using limited capital expenditures, delivered annual growth of 15%.
. Launched a $500 million product line into the natural food channel
year one.
. Created and aired a series of humorous, award winning TV and radio
commercials that increased awareness 330%.
. Established and launched company website and social media program; web
traffic double each of the past 7 years.
. Directed in-house agency executing digital/direct marketing creating
an interactive unique bond between consumers and the Pilgrim's Pride
brand, saving the company $500k per year in agency fees.
. Created and executed the Pilgrim's Bowl for five years, televised
nationally on the FOX regional sports networks, generating millions of
consumer impression and funded solely by our vendors participation.
. Worked closely with founder, Bo Pilgrim, to create a dynamic
environment resulting in a Fortune 500 company.
. Created a private label portfolio of retail products with $1 billion
in annual sales.
. Led the charge by hiring and training a sales/marketing team that
revolutionized the industry, implementing solution selling to
customers, creating a unique relationship with clients and producing
new opportunities.
. Marketed and sold EGGS PLUS, an Omega 3, Omega 6, Vitamin E enriched
Nutraceutical whole shell egg, in to distribution in the US market.
Recognized as one of the most successful functional foods, I was
interviewed by NBC Nightly News and was an international key note
speaker at several Nutraceutical food conferences.
. Developed web-based government affairs campaigns on immigration reform
and Food B4 Fuel, creating awareness for these causes and generating
pressure on legislators to become proactive.
. Led production and marketing to create a series of successful new
items including Nestles' Lean Cuisine, the Chicken Whopper for Burger
King, Boneless Buffalo Wings for Chili's and a 100% natural line, with
a cross-functional team including R&D, sales and consumer research.
Projects yielded $1.5 billion in annual sales.
. With my broad experience in retail marketing/sales, foodservice sales,
contract manufacturing, and consumer research driven product
development, I have led teams that developed Burger King, McDonald's,
Yum Brands, Carlson-Restaurants, Applebee's, Wendy's, Subway, Brinker,
Applebee's, Sheetz, WAWA, Circle K, 7-Eleven, Walmart, Kroger,
Safeway, Supervalu, Sam's, Costco, Publix, Nestle, Kraft, Heinz,
Michelina's, General Mills, Hormel, ConAgra, and other accounts into
over $2 billion in annual sales using solution selling.
. Modernized the feed, feed ingredients and fertilizer divisions to make
them growing and profitable entities.
. Guided corporate farm policy and public relations during a major food
safety crisis, tripling of corn prices, three major acquisitions, a
close encounter with PETA, the death of a CEO, the outbreak of bird
flu and BSE.
. $1 billion protein trading annually in Japan, China, Eastern Europe,
Mexico, Brazil and other parts of the world.
. Developed and executed innovative grower incentives programs improving
the performance of our 4,300 growers.
RICHARD PETTY RACING /SPORTS PLUS INT'L - Sports Marketing Firm -
Charlotte, NC
V.P. MARKETING/SALES/PUBLIC RELATIONS 1995 - 1997
. Directed the Richard Petty retirement tour generating $23 million in
endorsements and merchandise sales.
. Administered all aspects of the racing program for Burger King/Dale
Earnhardt Sr. creating dramatic brand buzz.
. Coordinated Burger King's Kids Club with over 2 million members.
. Managed all aspects of Hayes Modems #15 NASCAR sponsorship program,
including public relations, consumer marketing, trackside marketing,
and hospitality.
. General Manager of Snapper Power Equipment #43 Grand National Racing
Team.
SHORELINE GROUP -Sports Marketing Firm - Chicago, IL
V.P. MARKETING/PUBLIC RELATIONS 1991 - 1995
. Worked with high-profile sports personalities including Wayne Gretzky,
Phil Jackson, Horace Grant, and Mike Ditka.
. Sold personal services and endorsements for Mike Ditka valued at $21
million in 4 years.
. Managed key clients including, the Chicago Bears, Sear's DieHard,
Turtle Wax, G. Heileman Brewing, Chicago Cubs and Chicago Bulls. An
integral part of G. Heileman Brewing's marketing effort, we improved
their market share from #3 to #1 in the Midwest, passing both Miller &
Budweiser.
. Created, sold and executed "Electric Sports", a live weekly TV sports
show on the FOX Chicago network, an integrated marketing program for
Montgomery Ward, featuring weekly guests like Mike Ditka and Walter
Payton which in turn helped increased 'Electric Avenue' sales by 48%.
. Created and executed the Old Style 16-inch softball program including
a 650 team Chicago Lake Shore Tournament and sponsorship of 75 pub
teams. Marketing efforts integrated production of made-for-TV events
for Old Style and formation of a semi-professional softball league
televised weekly on the FOX Sports to 30 million households.
. Created and executed Dunkin Donuts "Pull the Bull" promotion featuring
the Chicago Bulls which delivered dramatic coffee sales increases of
75% and 35% in 1992 and 1993.
OLD WORLD AUTOMOTIVE - Peak Antifreeze - Chicago, IL
V.P. MARKETING 1988-1991
. Accelerated Peak Antifreeze sales from 9 million to 19 million gallons
in a one year period increasing consumer awareness 119% in year one
through a highly-targeted TV campaign featuring sports personalities.
. Successfully introduced Peak Antifreeze into Canadian, United Kingdom,
and European markets.
. Utilized high-profile sports personalities including Wayne Gretzky,
Mike Ditka and Kyle Petty to build a brand buzz and to reinforce
product positioning.
. Developed and launched a $20 million line of specialty chemicals.
. Developed and executed a highly visible NASCAR racing program
featuring Kyle Petty.
. Rolled out the Spitfire brand of Spark plugs.
JENO'S FOOD FROZEN FOOD - National Food Manufacturer - Orlando, FL
Group Product Manager 1983 -
1986
. Grew Totino's/Jeno's Pizza Rolls sales by 18%.
. Created and launched microwave pizza rolls and egg rolls becoming one
of the most successful products introduced in Jeno's history.
. Reduced expenses by managing trade spending while increasing gross
margins to 65%.
. The profitability of my brand group enabled Jeno's to sell the company
for $138 million.
. Managed brokers in the Southeast increasing sales 35% and achieved #1
market share in all markets.
STP CORPORATION - Boca Raton, FL
GROUP PRODUCT MANAGER/ NATIONAL SALES TRAINING MANAGER 1978 - 1983
. Planned and implemented consumer/trade promotions, sales presentation,
and merchandising strategies growing sales for the STP line of
automotive filters by 20% in one year.
. Responsible for trade shows, broker relations, new product
development, packaging design and printing.
. Worked directly with Richard Petty & Mario Andretti to reinforce the
position of STP as The Racer's Edge.
. Created and successfully implemented the company's first National
Sales Training Program resulting in a more effective sales group that
increased sales by 20% year one.
. Restructured the sales group saving $2 million/generating a 20% sales
increase and cutting turnover by 80%.
. Starting as a territory rep, I was the top sales person in the country
leading the nation in sales in four of the first six quarters and
achieving 178% of quota, increasing sales 300% in 2 years.
EDUCATION
Florida State University
Masters/Bachelor of Science Degree - Marketing
31574 W. Loop Road
Sioux City, IA 51108
********@*****.***
Daniel Emery
MARKETING & SALES EXECUTIVE / GENERAL MANAGER / CONSULTANT
Dan Emery 972-***-**** ( ********@*****.***
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