Sales Manager

Les Patterson

Address ***** ***** *****, ************, ** 46236

Mobile Phone 317-***-****

Home Phone 317-***-****

E-mail ************@*****.***

Qualifications:

Twenty-plus years media sales experience. A consistent track-record of success in

prospecting, cold-calling, relationship building, account maintenance, team

management, and growing new & incremental sales.

- top online producer McGraw-Hill

- top online producer Gannett

- top online producer Gray

Experience:

DIGITAL DIRECTOR OF MARKETING

WAFF TV 48; NBC Affiliate; Raycom Media, Huntsville, AL Dec 2013 – Jun 2014

Charged with developing new sales strategies and revenue streams for the web channel.

This station is the #1 News station in the DMA, and is the only NBC affiliate in the region.

Responsible for local revenue, and the occasional national money. Oversee and Manage

web content integration, all advertising opportunities and general design for the site.

Report all new competitive moves in the market, strategically position our site to be

competitive, report all pending sales activity from the ten-person broadcast team, and one

dedicated web salesperson. Coach, train and ride with sales reps on a daily basis.

Develop new web budgets as appropriate. Be the liaison and contact point person for web

vendors.

DIGITAL SALES DIRECTOR

WTAP-TV; NBC Affiliate; Gray TV, Parkersburg, WV Mar 2011 – Dec 2013

Charged with developing new sales strategies and revenue streams for the web channel.

The market consists of a single station, multi-platform network, comprised of an NBC, Fox

and MyNetwork affiliates. Responsible for local revenue, and the occasional national

money. Oversee and Manage web content integration, all advertising opportunities and

general design for the site. Report all new competitive moves in the market, strategically

position our site to be competitive, report all pending sales activity from the five-person

broadcast team, and dedicated web salesperson. Develop new web budgets as

appropriate. Be the liaison and contact point person for web vendors. Scheduled web

events and contests to help engage viewer involvement. Developed social media

involvement, both from a content arena and sales.

NORTH AMERICAN WEB SALES DIRECTOR

Well and Wise Online, Alberta, Canada Feb 2010 – Mar 2011

I developed a Marketing strategy that did not previously exist for this company, which

included a way to incorporate sponsorships and advertising to help pay for much of the

site’s content. I also put into place an ad server and metrics system for measuring the

analytics of the site. I sold the advertising and sponsorship, as well as helped develop the

web content to help drive traffic to the site.

Les Patterson

Address 12168 Rossi Drive, Indianapolis, IN 46236

Work Phone 317-***-****

Mobile Phone 317-***-****

Home Phone 317-***-****

E-mail ************@*****.***

Experience Continued:

DIGITAL SALES MANAGER

WRTV 6; McGraw-Hill Broadcasting, Indianapolis, IN Oct 2007 – Apr 2009

Responsible for all local and national online revenue associated with the station’s website,

TheINDYchannel.com. Oversee content integration, all advertising opportunities and web

design for the site. Report all new competitive moves in the market, strategically position

our site to be competitive, report all pending sales activity from the eight-person broadcast

team, and prospect new national agency business.

ON-LINE ADVERTISING SALES

The Indianapolis Star, Indianapolis, IN Jun 2000 - Oct 2007

Responsible for cultivating a national advertising base and mentor an 80+ sales staff in on-

line sales to local clients. Sell, copywrite, assist in design and establish billing for on-line

newspaper advertisers. Also responsible for special-sections and print ads to be converted

to web ads.

CLASSIFIED PRINT ADVERTISING

Thomson Newspapers, Indianapolis, IN Apr 1997 – Jun 2000

Sold, designed and billing set-up for print recruitment ads in a local publication,

Employment Weekly.

Skills:

Lotus Notes, Word, Excel, PowerPoint, Enterprise and a variety of Internet connections.

On-line training to print / broadcast sales staff and other presentation preparations for in-

person sales calls.

Contact this candidate