MARK A. STOVER
*********@*****.*** **** N. Hermitage Ave. Chicago, IL 847-***-****
Executive Sales Leader, Operations
A sales and operations executive with strong leadership and critical thinking skills developed in a Fortune
500 environment. Expertise in sales and operations in consumer durable products sold and distributed
through targeted specialty channels (B2B, B2C), via retail, dealer, and distributor routes. Possesses the
unique ability to manage at a P&L level a Fortune 500 business OR a small private ownership business to
drive operational excellence and success.
KEY ACHIEVEMENTS
LEADERSHIP
Lead and Managed 1,000 member sales team – produced $75MM+ annual revenue increases.
Strategically led 100-member global team to increase revenue 72% in three years.
Developed and implemented Event Marketing Seminars that produced $45MM in revenue.
SALES PROCESS IMPROVEMENT
10% improved revenue by creating a dealer loyalty program.
$5MM sales increase (3 years) by design/develop a commercial sales organization.
Revenue increased by $38MM - implemented a new route-to-market strategy.
Initiated the Perfect Order – 100% Accuracy program to drive lower costs and improved CSI.
FINANCIAL FOCUS
Implemented cost saving of $2.7MM in operating expenses over a three year period.
Margin improvement by $2.4MM or 6% by aggressive pricing management.
4.5% reduction in cost due to newly initiated low cost sourcing strategy.
COMPETENCIES
Gross Margin/Pricing Strategic Planning/inspiring Collaborative, Consultative
Profitable Sales Growth Talent Assessment Executing on-time, on-budget
Sales Channel Expertise Change Management Expertise Uncompromising integrity
High Performance Comp Plan Alignment of Goals & Objectives Courage to make hard decisions
EXPERIENCE
Sound Solutions Windows and Doors, LLC. 2008-2014
The Chicago market leader for vinyl and fiberglass windows sold to dealers, distributors, and to the
Government Airport Sound Program. $25MM in sales, 200 employees.
Executive Vice President/COO
Responsible for Sales and Operations by leading the organization to produce, sell, support and distribute windows/doors to
the residential and commercial marketplace.
Introduced new patented Fiberglass window system with sales of $5MM from initial startup.
Grew from $8MM to $25MM in three years due to dealer and distributor expansion, and new
product offerings in a tough economic environment.
60% year-over-year growth rate for residential vinyl business.
Developed a commercial sales organization in the fiberglass commercial channel – a new
emphasis on “green” products with DOE (Department of Energy) approved thermal rated
products and received AIA education accreditation.
Supported 35% Gross Margin targets with SKU rationalization, along with direct, and indirect
labor improvements.
Empire Today, LLC. 2006-2007
National Market leader in Home Improvement Sales with sales over $500MM. The largest in-home
selling and installation company of flooring products – carpet and hardwood. Locations in over 40 U.S.
Cities, and 15 regional warehouses.
Vice President Sales, Home Furnishing
Responsible for sales with the largest shop-at-home Home Improvement Company in the United States. Lead a team of over
1,000 sales representatives in 40+ sales offices with $100MM and $75MM annual revenue growth respectively.
DAVID B. TUCHLER Page 2
Developed and implemented a $1MM sales reward program based on “pay for performance”
point system for specific metric attainment and continuous improvement targets with three new
qualification levels: Champion, Challenger and Contender – improved sales closing % and
retention rates.
Initiated the Perfect Order – 100% Accuracy program to drive lower costs and improved CSI.
Designed sales commission incentives based on NPS – Net Promoter Score to drive higher
customer satisfaction and improved referrals in support of our high sales growth.
Republic Windows and Doors, LLC. 2005
A $83MM Chicago manufacturing market leader in vinyl window and door sales. One of the largest
window suppliers to Chicago based new construction home builders.
Vice President Sales
Responsible for leading and integrating a direct sales team and customer service personnel selling through a specialty
dealer and distributor of 250+
Instituted account and time management disciplines that improved incoming orders by 12%.
Initiated consultative selling training program and sales force automation.
Provided strategic direction to the Senior Partners for improved channel development, product
rationalization and sales organization design for revenue growth.
Invisible Technologies, Inc. 2004
The leading manufacturer of pet (dog) containment fencing and training collar products in the United
States. Known for its #1 brand name “Invisible Fence”. Distribution via specialty dealers and retailers.
Vice President Invisible Fence™ Brand
Responsible for growth and profit targets through effective leadership of an exclusive distributor/dealer network. Lead a
sales, service and marketing team to support 11 national branded distributors and 260 supporting dealers, $35MM sales.
Brunswick Bowling and Billiards Corporation 1983-2003
The #1 Worldwide brand name and market leader in the Bowling and Billiards Industry. $402MM Division
of $4.2B Brunswick Corporation.
Vice President of Americas Sales and Service, Brunswick Bowling, 1998-2003
P & L responsibility for $130MM in sales and field services business unit in the Americas. Lead and managed 6 directors,
42 direct sales reps and 50+ distributors, domestic and international while overseeing direct sales & service, marketing,
distributor sales & service, training and development, budgeting and forecasting functions.
Implemented cost savings of $2.7MM over a three-year period while maintaining
revenues.
Improved standard margins by $2.4MM (a 19.4% increase on capital sales of $40.9MM)
by
aggressively managing pricing and commission payouts.
Improved gross margins by 3.8 points in service department (generating $220K in profits,
a
23.8% increase) by selling value added service packages .
Increased sales revenues by $38MM (72%) from 1998- 2000.
Developed and implemented 14 Event Marketing Seminars that produced over $44.8MM
in revenues.
Vice President & General Manager, Brunswick Billiards, 1997-1998
P & L responsibility for $33MM annual sales by delivering high quality #1 branded products and services through 200
domestic and 30 international specialty dealers/distributors.
Increased revenues 10% by creating a loyalty program that strengthened the dealer network.
Delivered profitable growth by introducing 17 new designs in 1998 versus 6 designs in 1997.
Initiated aggressive low cost sourcing strategy that saved $1MM (4.5%) in annual costs.
EDUCATION & CERTIFICATIONS
MBA, Masters in Business Administration in Finance and Marketing, Northern Illinois University
BS in Finance, Illinois State University
DAVID B. TUCHLER Page 3
Executive Leadership Programs at Kellogg School of Management, Thunderbird University, Darden
School of Business and York University (Toronto, Ontario, Canada)
Six Sigma Green Belt