Marketing Executive
Resume:
AVIMANYU KUMAR SARKAR
Address: ** ***** ****** ***** ****** Lane, Beleghata
Kolkata -700010.
Email id: *****************@*****.***
Mobile: +918*********
SNAPSHOT
. Completed Master of Business Administration (Marketing major & Finance
minor) from Future Business School (W.B.U.T.)
. A Graduate with Bachelor of Business Administration from Techno India
(Salt Lake) (W.B.U.T.)
ACADEMIC QUALIFICATIONS
Qualification Year Institution Percentage
MBA 2011-2013 Future Business School 70.4
Bachelor of Business 2008-2011 Techno India (Salt Lake) 72.2
Administration (H)
ISC 2008 Salt Lake School (c.a) (eng 71
med)
ICSE 2006 Salt Lake School (c.a) (eng 73
med)
PROFESSIONAL EXPERIENCE
June 2013 - Till Date: Digital Marketing Executive (SEO Expert)
TechShu Consultancy Pvt. Ltd
Projects handled:
1. Linenclub - Aditya Birla Group company
2. Turtle
3. LTech India
4. Gail Global Singapore Pte. Ltd. (GGSPL)
5. Orion Competition Success
6. Hearing Plus
7. Rupahali Sarees
8. Cosmikids
9. Iviz Security
10. Budli.in
11. Cambridge Credit Counseling Corp.
12. Speech Plus
13. SareesHut
14. Chanson Water Australia
15. Sanjay Saraf Educational Institute (SSEI)
16. Deep Probeen Porisheba (DPP India)
RESPONSIBILITIES AS DIGITAL MARKETING EXECUTIVE (SEO Expert)
* Google, Yahoo/Bing Webmasters for SEO (Direct interactions with
Google/Bing):
V Google Analytics & Webmaster Account creation & basic setup.
V Bing Webmaster Account creation & basic setup.
* Keyword Research:
V Keyword Discovery
V Keyword analysis
V Keyword to page assignment
* On-page optimization & website sanitization recommendation :
V Title tags
V Meta descriptions
V Canonical tag
V Image tags
V Content keyword suggestions
V Breadcrumb
V Header tags
* Checking the basic website health and architecture through a number of
parameters according to Google algorithms including any duplication
issues.
* Content Optimization & Marketing: Adding keyword rich website & blog
content to the site & implementations.
* Of-page optimization (Backlink works & Link Building):
V Forum participation
V Blog postings
V Article submissions
V Business listings
V Classified ads
V Directory submissions
V Press release submissions
V Social bookmarking
V Video submissions
V Image submissions
V Event submissions
V Forum participation
* Email Marketing: Re-engaging your existing customers by sending out
newsletters (existing database will be required from your end).
* Conversation: Forum & Blog Participations.
* Regular Client Communications & Interactions.
* Making SEO Strategies.
* Website Analysis from SEO perspective & Conversion Rate optimization.
PROJECTS HANDLED in MBA
Project : Summer Internship Project at Indian Market Research Bureau
International
Title : Customer Satisfaction
Project Duration : Two months. Location: Shoppers Stop, Elgin road,
Kolkata
Description : To measure customer satisfaction on the basis of repeat
purchase of
customers by calculating with SPSS software.
COURSES COMPLETED
. Completed training on Microsoft Office from Brainware Computer Academy.
Duration - March 2006 to May 2006.
. Completed training on Enterprise Resource Planning (ERP) from Micro Pro
solutions.
Duration - 04.02.2012 to 29.4.2012.
EXTRA CURRICULAR ACTIVITIES
. Professional gamer of Counter Strike (CS) 1.6.
. Participated in various inter-college tourneys and won prizes and
certificates in CS 1.6.
. Represented school in under-19 CAB cricket tournament.
ACHIEVEMENTS
. Industrial visiting experience to OCL India Limited at Rajgangpur,
Orissa to understand in brief the function of cement industry.
. Industrial visiting experience to Garden Reach Shipbuilders & Engineers
Ltd, Hooghly to understand in brief the function of ship building
industry.
HOBBIES
. Music- Bollywood songs.
. Travelling- To hill stations.
. Playing cricket and football.
PERSONAL VITAE
Father's Name : Mr. Salil Kumar Sarkar
Date of Birth : 23.10.1989
Language Known : English, Bengali, Hindi
Place: Kolkata
Date:
(Avimanyu Kumar Sarkar)
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