Medical Education Account/Program Manager

Beth Ilisa Greenspan

*************@*********.***

**** ***** ******, ***. **

917-***-**** (cell)

New York, NY 10075

MEDICAL COMMUNICATIONS EXPERIENCE

Consultant, (Flashpoint Medica, The Nelson Group, ProHealth, et al.)

2011 - present; 2005 - 2006; 2003

Account and program management for: oncology, psychiatry, urology,

cardiovascular, rheumatoid arthritis pharmaceuticals

. Worked directly with oncology brand leadership on selling-strategy

workshops

. Led medical publishing company's transition into the digital sphere;

created implementation plans

. Developed ancillary messaging strategy for Monotherapy Roundtables

. Co-created tactical plans including repurposing live events into enduring

materials; functioned as clients' primary agency contact

. Built key opinion leader (KOL) databases using multiple resources;

categorized by frequently used, underutilized, and next-generation.

Included each KOL's presenting preferences, sub-specialty, interests,

strengths, weaknesses, evaluation ratings

. Identified and recruited program KOLs, enlisted faculty, liaised with

faculty and Medical Director on program content, and submitted materials

for MLR

. Drafted budgets based on out-of-pocket estimates and accrued hours,

monitored finances and hours throughout, prepared and presented financial

reconciliations. Submitted revised scope of work (SOW) and budget to

client for approval as required

. Created project briefs and timelines; led start-up and internal and

client status meetings. Provided design direction, managed invitational

processes including defining/expanding target audience, and coordinated

all digital and print production. Managed all program logistics including

comprehensive meeting planning (budgets, site selection/inspection. RFPs,

AV, on-site management, supervising meeting staff, off-property

activities, and final reconciliation

Senior Program Manager, DKBmed 2006-2010

. Expanded business with ~35% budget increase; dramatically decreased

operational costs

. Increased therapeutic areas: hepatitis, infectious diseases (ID),

neonatology, oncology (hematologic malignancies), ophthalmology (macular

degeneration/diabetic retinopathy), rheumatoid arthritis, and transplant

ID

. Researched and identified knowledge gaps for (emerging) therapeutic

modalities, sourced funding, developed proposals, needs assessments, and

grant submissions

. Launched and managed multiple monthly programs (some multi-year/multi-

platform) in the CE-certified Johns Hopkins eLiterature Review and

eSeminar Series

. Forged connections with top-echelon colleagues by attending the AMA Task

Force and PACME* Meetings

Senior Program Manager, MedLearning 2004

Built and implemented Grand Rounds program at 25 major teaching and

National Cancer Institute (NCI)-designated hospitals nationwide. Recruited

top-tier faculty and oversaw all program logistics and production. Mentored

the team on all aspects of Grand Rounds; expanded the KOLs' circle beyond

physicians, and worked closely with them as they developed the content.

Developed highly successful recruiting strategies to target a comprehensive

audience and, simultaneously, created/managed a series of 40 tele-symposia

on Inflammatory Bowel Disease using professional moderators.

Program Director, EDU-group 2003

Executed the company's first-ever Investigator's Meeting. Distinguishing

components included: a short two-part video montage to engage the audience;

an interactive platform that allowed the client to assess, in real-time,

each team's comprehension of the protocol, predict procedural compliance,

and extrapolate anticipated study outcomes. Welcome packets included:

extensive program and detailed logistical information and leisure activity

recommendations. Concurrently managed a series of 8 bylined articles, a

tele-conference series, and a CME-certified CD-ROM.

Program Manager, St. Luke's - Roosevelt Hospital Center (SLRHC)

2002

Met with department heads/course directors throughout each project

(submitting recommendations as needed); prepared budgets; liaised with

faculty regarding content submissions; managed meetings and on-site

supervision; handled AV and site logistics. Also served as the recording

secretary for the CME and Joint Accreditation Committees of SLRHC and the

Beth Israel Medical Center.

* Pharmaceutical Alliance for Continuing Medical Education; Emergency

Services Specialist

Program Director, Physicians World 2001-

2002

Directed activities of the National Initiative on Pain Control (NIPC), a

multifaceted educational program designed for primary care physicians to

create awareness and broaden/solidify the educational foundation of

diagnosing and managing neuropathic pain. Launched this series of 48 Dinner

Dialogues following 9.11.01. Proposed a comprehensive CME program to

satisfy the (then) new California pain management CME requirements. Alerted

senior management to a $7MM oncology opportunity then worked on the grant;

incorporated cutting-edge technology into new business presentations;

initiated, then implemented, a series of SOPs that codified the approach to

and caliber of programs.

Program Director, SandlerScience 2001

Directed two closed non-certified meetings (100+), two Johns Hopkins-

accredited ACOG 2001 symposia, and two international meetings. Proposed and

sold enduring materials repurposed from non-certified activities, designed

all-inclusive budget and program prep sheets; wrote and implemented SOPs;

identified new business opportunities for existing clients; updated

tactical plans based on rollout strategy and market activity.

Project/Meeting Manager, Colwood Healthworld 1998-

2001

Managed $4.5+ MM account from ALZA Pharmaceuticals (now a subsidiary of

J&J) during the 2 critical years surrounding the Ditropan XL launch. Built

and implemented comprehensive educational strategies targeted to the

primary and secondary markets. Programs included advisory boards,

audiotapes, slide kits, peer-reviewed journal articles, satellite symposia,

speaker's training orientation sessions, and videotapes. Performed

competitive analyses to effectively position client(s). Cultivated and

sustained strong, and valuable, relationships with funders and KOLs across

multiple therapeutic categories, CME accreditors, and hospitality, travel,

and production vendors.

Associate Project Director, Health Education Technologies

1997

Implemented closed investigator's meetings, certified satellite symposia,

and scholarship programs. Researched and wrote Speaker's Bureau compendium

of ID specialists (with multiple cross-references) for vaccine-related

lectures along with new business proposals to expand clients' existing

scope of business. Reduced project production costs by 15%. Liaised with

client/grantor, faculty, CME/CE accreditors and vendors; coordinated and

managed meeting planning and on-site logistics, developed on-site

materials, and reconciled project finances. Compiled timelines, budgets,

extensive market research, association affiliations, and disease state

management overviews.

CLINICAL EXPERIENCE

The New York (Presbyterian) Hospital-Cornell Medical Center

1981-1997

Emergency/Pediatric/Neonatal Paramedic

Stabilized and transported critically ill neonatal, pediatric, and adult

patients. Clinical proficiencies required in-depth training with frequent

state-and-hospital mandated re-certifications. Attended daily neonatal and

pediatric ICU rounds, weekly Grand Rounds, and other educational

activities. Worked concurrently on clinical department marketing materials

(drafted copy, designed layout); community outreach, selling hospital

concierge services, and teaching Advanced Cardiac Life Support (ACLS).

EDUCATION

Pace University, The Lubin Graduate School of Business

MBA, Marketing & Management Science

New York University

BA, Journalism/Communications

Contact this candidate