Sales Customer Service

Frederick Novinger

**** *** ** **** ****** ( Henderson, NV 89044 ( 805-***-**** (

*********@*******.***

Division President ~ General Manager ~ Executive Director ~ Vice President

of Operations

EXECUTIVE PROFILE

Highly accomplished, results-driven senior executive with consistent record

of increasing revenue and profitability throughout career. Special

expertise in directing corporate and business operations in retail, resort,

and hotel sectors. Produced market share, EBITDA, and sales growth at every

position held. Adept at leading culturally-diverse teams, administering

budgets as large as $86M, and delivering major increases in customer

satisfaction and operational performance. Superior negotiation,

project/product management, and business unit development skills.

Key Skill Sets

Operations Governance ( P&L Management ( Change Management ( Staff

Retention ( Team Building

Strategic Planning ( Contract Negotiations ( Process Improvement ( Event

Management ( Purchasing

Promotions & PR ( Facility Management ( HR Management ( Sales & Marketing (

Risk Management

Vendor Sourcing ( Technology Implementation ( Inventory Control ( Problem

Solving ( Cost Control

PROFESSIONAL EXPERIENCE

SOUTH COAST WINERY RESORT & SPA &

CARTER ESTATE WINERY & RESORT Temecula,

CA 2012 - Present

General Manager

With over 300 employees, directly responsible for providing executive

leadership for all financial and business operations for these 4 star

winery resorts, award winning wines, restaurants, spa, retail shops, and

over 30,000 square feet of versatile meeting space.

. Increased profitability 30% by creating marketing and sales initiatives

while implementing inventory controls and operating expense guidelines.

. Produced 96.3 OSAT score by leading priority one service training

programs and mystery shoppers.

. Key manager of the resort expansion project.

Vfc MEDIA GROUP / FIVE STAR FIVE DIAMOND CONSULTING, Las Vegas, NV

2010 - 2012

Executive Vice President of Development / Owner

Details available on request

P&N, INC., DBA - SOHO FASHIONS HAWAII, Honolulu, HI 2006 - 2010

CEO / Owner

Details available on request

WAIKIKI RESORT HOTEL, Honolulu, HI 2003 - 2008

Vice President & General Manager

Directed all business and financial operations for this 3-Diamond property

comprising 296 guestrooms, four premier retail shops, day spa, two themed

restaurants, and 6,000 sq. ft. of convention space. Supervised staff of

eight direct and 164 indirect reports (union and non-union).

. Improved revenue flow $2M per year (23%) by developing overseas and

domestic markets through innovative global and national sales and

marketing strategies.

. Grew market share 9% through global agreements with major tour agencies.

. Exceeded $19M budgetary goals and delivered 80% flow through.

. Cut maintenance costs 18% and energy costs 8% by updating HVAC,

infrastructure, and layout.

. Planned and managed $11M renovation and directed design and launch of

resort's spa.

. Produced 92.0 OSAT score by leading priority-one service training

programs and mystery shoppers.

. Reduced food/beverage costs $60,000 through innovative menu development,

by improving inventory controls, and negotiated better pricing with

vendors.

. Enhanced profitability by lowering insurance premiums 20% ($26,000) per

year.

. Successfully negotiated two comprehensive union labor contracts.

Frederick Novinger ( Page 2

HOLIDAY INN VENTURA BEACH RESORT, Ventura, CA 2002 - 2003

General Manager

Managed this 3-Diamond, 260-room beach front resort with 16,000 sq. feet of

convention space, two restaurants & lounges, business center, and fitness

facility. Supervised staff of 125, with seven direct reports. Oversaw all

business operations and P&L. Administered $8.1M budget.

. Produced record revenues, exceeding $12M for year (30% over projected

goals).

. Introduced new yield management techniques and sales and marketing

strategies.

. Achieved major growth in customer service, loyalty, and housekeeping

scores.

ADAM"S MARK, Denver, CO 2000 - 2001

Executive Assistant Manager / AGM

Managed all business, marketing, and financial operations for a 4-Diamond,

1,225-room property with 133,000 sq. ft. of convention space, three

restaurants, three lounges, retail shops, and Cleveland Office Building.

Directed regional yield management activities for two Adams Mark

properties. Supervised 1,837-person workforce.

. Increased sales from $37.5M to $42M by increasing marketing and

promotions.

. Grew occupancy levels 6% and top line revenues 11% through advertising

and direct mail.

. Achieved 15% increase in guest services scores through training, employee

feedback monitoring, personal incentives, and greater emphasis on

personal accountability.

. Lowered banquet payroll costs 6% by re-working setup procedures.

FLAMINGO HILTON, Las Vegas, NV

1996 - 2000

Rooms Division Manager

Oversaw Entertainment, Health Spa & Fitness Center, Business Center,

Mailroom, Transportation, Front Desk, Bell Desk, Laundry, Housekeeping,

Reservations, Uniforms, and Valet departments for this 3-Diamond resort

with 3,626 rooms, casino, restaurants, and convention space. Executive

Committee Member and a key member of the Flamingo Hilton and Bally's Hotel

Casino Sales & Marketing Committee.

. Delivered $86M in profit from Rooms division alone, and increased

occupancy from 84% to 87%.

. Increased profitability 4% by aiding in creation of Food & Beverage

inventory guidelines.

. Project Managed installation of Lodging Management System for two hotels.

. Slashed reservation costs 6% by integrating hot line and guest

reservations.

. Improved service ratings 9% in union environment through training and

incentives.

FLAMINGO HILTON, Laughlin, NV

1990-1996

Director of Front Office Operations

Details available on request

EDUCATION & PROFESSIONAL DEVELOPMENT

BBA in Business Administration, Colorado Mesa University, Grand Junction,

CO

International Marketing, International Corporate Finance, Hotel/Resort

Management, Global Business, Serve Safe Certification, Hilton Personnel

Management Certification, Zinger-Miller Leadership, others

ADDITIONAL INFORMATION

Technical Skills: MS Office, SMS, LMS, HIS, Fidelio, OPUS, Micros-POS,

Squirrel, ACD, ACT, Delphi, HERO, Publisher, Lotus Suite/Works

Associations and Affiliations: Chief Executive Boards International

Members, Luxury Hotel Residences Worldwide, HSMAI - Hospitality Sales &

Marketing Association International, GHIP - Gaming & Hospitality Industry

Professionals, H.R. Professionals, Angel Investor Group, eMarketing

Association

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