Sales Design
Resume:
Rebecca
Bronstein
UX
Design
Passionate
user-
experience
design
professional
with
exceptional
knowledge
of
combining
737
Post
St.
user
research
and
empathetic
design
to
create
premium
digital
platforms.
San
Francisco,
CA
94109
Cell:
650-
619-
8654
Proven
success
in
improving
user-
experience
to
reduce
churn,
enhance
features,
increase
****************@*****.***
brand
loyalty
and
increase
revenue
by
30%.
Behance
Portfolio
Designer’s
Toolbox
Optimizing
User
Experience
Jira
A/B
Testing
Market
Research
Balsamiq
Spec
Guidelines
Persona
Creation
Through
Research
and
design
Invision
Analytics
User
Surveys
&
Interviews
to
Increase
Profitability.
JavaScript
Usability
ISO
9241
Photoshop
UX
&
UI
Design
HTML/CSS
Education
Professional
Experience
University
of
California,
Davis
INFOLINKS,
Platform
UI/UX
Development
2012-
Present
Bachelors
of
Arts
in
Psychology
and
Managerial
Economics,
2010
User
research:
Conducted
contextual
inquiries
and
client
surveys
to
determine
u
existing
platform
capabilities
were
insufficient
for
projected
growth
targets
and
Community
Service
Award,
Gold,
2012
the
root
cause
of
existing
30%
churn
rate
in
clients.
Tel
Aviv
University,
Israel
Increased
Profitability:
Added
enhanced
device
targeting,
cross
platform
bulk
u
upload
feature,
robust
reporting
options
and
detailed
conversion
tracking
to
International
Studies,
2009
reduce
churn
rate
by
over
20%
and
increase
CTR
by
2.5%
Certifications
Improved
Usability: Created personas to adapt
automated
account
creation
u
process
to
target
users
to
decrease
client
account
creation
time.
&
Volunteer
Creative
Briefs:
Created
mock-
ups
and
spec
guidelines
for
development
team
to
u
efficiently
and
accurately
implement
UX
design
enhancements
weekly
Udemy,
Online
Displaced
competitors:
Used
market
and
competitive
research
to
become
a
top
u
Certificate
in
User
Experience:
The
advertising
platform
solution
by
anticipating
user
needs,
increasing
ROI
and
Ultimate
Guide
to
Usability,
2014
providing
customers
with
a
superior
digital
advertising
experience.
Iterative
Design:
Designed
client-
facing
interface
to
enable
customers
to
submit
u
Udemy,
Online
new
feature
requests,
bug
fixes
and
platform
enhancements.
HTML
Tutorial:
HTML
&
CSS
for
Beginners,
2014
INFOLINKS,
Partner
Operations,
2013-
Present
INFOLINKS,
Sales
Coordinator,
2011-
2013
UX
Bootcamp
SF
Management:
Managed
premium
publisher
partnerships
to
successfully
double
u
Workshop
taught
by
Melissa
Perri
accounts
and
increase
annual
revenue
by
over
$850k
through
upselling,
re-
targeting
demand,
enhancing
product
performance,
and
optimizing
publisher’s
from
ProdUX
Labs,
2014
traffic
Global
Glimpse,
SF
Sales
Growth:
Up-
sold
accounts
by
an
average
of
15%
per
quarter
by
creating
u
business
reviews
to
present
to
clients
with
Publisher
CPM
performance
by
sub-
Committee
chair
on
leadership
domain,
CTR
by
keyword
and
performance
by
traffic
bucket
advisory
board,
2013-
Present
Product
Management:
Collaborated
with
development
and
product
teams
to
u
Codeacademy
optimize
publisher
reporting,
product
customizations
and
platform
features
to
increase
revenue
generation
of
products
by
an
estimated
$400k
annually
JavaScript,
2014
Growth:
Grew
Self-
Serve
Advertiser
accounts
from
10
to
16k
and
increased
u
annual
revenue
from
$600k
to
$1.5M
by
sending
out
marketing
e-
mails
and
analyzing
data
to
provide
clients
with
optimization
suggestions
Optimized
Process:
Implemented
Jira
system
for
development
team
to
improve
u
communication
and
reduce
product
delivery
time
by
an
average
of
3
weeks
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