Marketing Sales

Wide range of experience in strategic marketing management for maximizing

ROI and creating solutions that improve operational efficiency.

Professional Experience

ONLINE MARKETING MANAGER 2014 to present

PDC, a Brady Company – VALENCIA, CA

• Cross functional team management to develop email, SEO, social media B2C and B2B content marketing campaigns for

five distinct PDC brands safeguarding brand messaging and maximizing conversions.

• Developed messaging and positioning, web site content, collateral materials and sales tools for multiple product launches.

• Developed automated email campaigns for data capture, customer retention, post-transactional and marketing

communications via API integration with our content management system.

• Standardized and communicated online marketing schedules and reporting with marketing leadership.

• Organized and delivered strategic business research and analysis for marketing leadership to drive resource allocation

and budgets.

• Designed metrics reporting for determining the success of different marketing programs.

DIRECTOR, ONLINE BUSINESS DEVELOPMENT 2011 to 2014

RIGHTMAIL, a Selling Source Company – HOBOKEN, NJ

• Directed go-to-market strategy for internal brands and marketing products. Responsible for pricing, packaging, messaging

and positioning to drive revenue growth opportunities in competitive market space.

• Provided strategic direction for marketing decisions in SEM, email, display and performance marketing.

• Established and implemented the use of all 3rd party business systems for marketing functions.

• Initiated market research and analytics for marketing efforts and communicated conclusions and recommendations to

internal stakeholders and organizational leadership.

• Coached twelve direct reports (directly and remotely) in daily tasks, talent development and performance analysis.

MANAGER, PRODUCT DEVELOPMENT 2008 to 2011

KITARA MEDIA, a Selling Source Company – JERSEY CITY, NJ

• Organized product requirements, marketing and development of online gaming, healthcare lead generation and retail

coupon site products.

• Created business development plans for internal products including targeting new client accounts and maximizing existing

accounts.

• Analyzed and adjusted media budgets for CPM, CPA, PPC and Social Media based on performance using 3 rd party

analytics software (Omniture, Google Analytics).

• Supervised the development of customer specific UI’s working with Right Media’s API.

• Quarterbacked the build of a platform for affiliate lead generation accomplishing over one million dollars in monthly

revenue after the first 90 days.

• Oversaw strategic accounts of over six million dollars annually.

Carpenteria, CA 93013 ***********@*****.*** 661-***-****

Jennifer Freides

http://www.linkedin.com/in/jenniferthorp

Professional Experience Continued

TEAM LEAD, ONLINE BUSINESS DEVELOPMENT 2007 to 2008

WORLD AVENUE, a Selling Source Company – PLANTATION, FL

• Managed a team of Account Executives, Operations Managers and Analysts in media buying activities for internal

products.

• Effected positive communication across product management, marketing, sales and senior leadership.

• Answerable for budgets, forecasts, and integration of team goals into the overall organizational budget.

• Administered and originated new accounts with online advertising and publishing partners.

• Refined campaigns with MarCom and product management for optimal conversion rates.

SENIOR MARKETING ANALYST 2006 to 2007

WORLD AVENUE, a Selling Source Company – PLANTATION, FL

• Responsible for budgeting and forecasting profit goals for strategic accounts.

• Coordinated tracking, optimizing and recommending new campaigns for online media buys.

• Established reporting for upper management on daily and weekly activity utilizing Microsoft Office Suite.

Additional Skills

• Product Marketing/Strategy

• Product Positioning/Messaging

• Product Launches

• Pricing and Packaging

• Market Research

• Financial Forecasting

• Content Development and Delivery

• Social Media & Marketing Communications

• Campaign Management

• Business Development

• Team Management (cross functionally and direct reports)

• Microsoft Office

• Adobe Creative Suite

• HTML/CSS

• Multiple CMS Systems (Magento, Joomla, Wordpress)

• Multiple ESPs ( dotMailer, ExactTarget, Marketo)

• 3rd Party Analytics (GA, Omniture)

• Oracle

• Salesforce

Education

FLORIDA ATLANTIC UNIVERSITY 2006

Business Administration with a focus on Marketing Management

UNIVERSITY OF FLORIDA 2004

Liberal Arts and Sciences

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