Strategic Marketing Director
Resume:
Leslie Wade
Temple Hills, Maryland 20748
Capitalizing on a career that encompasses substantial campaign and brand management, program creation and execution,
and press and media relations experience in a variety of environments and capacities cross-industry, I am seeking a new
professional challenge that will combine these skills in a demanding new role. My 10+ years as a Product Marketing
Manager, Marketing Communications Manager, and Public Relations Manager, among other titles, makes me uniquely
qualified to offer innovative ideas and a fresh approach to this position.
Some key points you may find relevant to this opportunity include:
- I offer broad and extensive experience in process and performance improvement, client and project management,
and sales and business development.
- I have achieved a high rate of success completing assignments and projects on time and under budget and have
consistently surpassed key performance objectives.
- I have assumed increasing levels of responsibility, achieved a high rate of success completing assignments and
projects on time and under budget, and have consistently surpassed key performance objectives.
- I am a proactive change agent, combining implementation of strategic operational initiatives with solid direction
of cross-discipline departments to enhance bottom-line financial performance and company growth.
- I am a leader both by example and through effective coaching and mentoring of individuals and teams.
In short, I have the drive, vision, and knowledge to make a positive and immediate impact in your organization. I am
confident that with my vast experience, decorated achievements, and reputation for maintaining high quality relationships
with co-workers, management, and clients you will be hard pressed to find a more loyal, viable, or capable candidate.
Thank you in advance for your time and consideration. I look forward to speaking with you personally regarding my
qualifications and how I can contribute positively to your team.
Sincerely,
Leslie Wade
********@***.***
LESLIE WADE
2905 Lloyd Court Temple Hills, Maryland 20748
Cellular: 301-***-**** Email: ********@***.***
STRATEGIC MARKETING & PUBLIC RELATIONS EXECUTIVE
Campaign & Brand Management/Program Creation & Execution/Press & Media Relations
PROFESSIONAL PROFILE
A results-oriented Public Relations/Marketing Executive with a proven track record of building and marketing a
company’s products/services focused on innovation and competitive differentiation. Experience spans multiple
environments domestically and internationally including B2B, B2G, and B2C markets. Forward-thinking leader and
enterprising problem-solver with strategic vision and keen bottom-line focus. Adept at streamlining processes by
leveraging technology in both traditional and interactive environments and establishing effective priorities to achieve both
immediate and long-term goals. Dynamic motivator, trainer, and team-builder with exceptional communication and
presentation skills. Recognized for ability to manage multiple responsibilities simultaneously, easily grasp, apply, and
present new ideas, concepts and methods, and work cross-functionally with executive management, sales staff, and other
internal/external stakeholders to ensure brand compliance. Strong written and oral aptitude. Fully fluent in interactive and
Internet technologies and tools.
CORE COMPETENCIES
• • •
Strategic Market Planning Campaign Build/Management Media/Public/Consumer
Relations
• • •
Brand-Building/Awareness Program Measurement/Analysis Project & Vendor
Management
• • •
Sales/Business Development Website Design/Testing/Launch Budget/Resource
Administration
• • •
Presentations/Public Account Relations/Negotiations Direct & Relationship
•
Speaking Marketing
Product Development/Launch
• •
•
Segment/Channel Process
Forecasting/Reporting/Analysis
Marketing Innovation/Improvement
• •
Staff Training & Policy & Procedure
Development Development
EDUCATION
Master of Science in Marketing Management
Bachelor of Science in Advertising Communications
University of Maryland
CERTIFICATIONS
Digital Media Certification (In Process)
University of Massachusetts
PROFESSIONAL EXPERIENCE
Inovalon Bowie, MD Feb. 2012-Present
Product Marketing Manager-Risk Adjustment, Quality and Clinical Outcomes, Accountable Care Organizations, and
Health Insurance Exchange Solutions
Responsible for marketing Inovalon's multi-million dollar risk adjustment, and clinical and quality outcomes solutions to
health plans participating within the Medicare Advantage, Medicaid, Healthcare Insurance Exchange, and Accountable
Care Organizations marketplace.
• Performing market research, analysis, industry prospecting, and forecasting for ACO, HIX, Medicare Advantage,
and Medicaid marketplace
• Assisting Business Development department in lead generation, capture, and closure
• Developing marketing plans and budgets for risk adjustment, and quality/clinical outcomes solutions
• Developing collateral sales material, white papers, case studies, podcasts, video's, and ebrochures
• Developing, promoting, and executing webinars promoting Inovalon's services
• Supplying sales team with competitive data and information
• Representing organizations at conferences and speaking engagements
• Managing a budget of $47.5M
• Remaining apprised of the governments (i.e., CMS--HHS) quality rating, HEDIS, HIX, and ICD-9/10
requirements
National Institute of Health/NITAAC Rockville, MD Sept. 2010 – Aug. 2011
Business Development/Contract-Holder Relations Manager
Increased sales and improved vendor relations for the NIH Information Technology Acquisition and Assessment Center
(NITAAC), a leading provider of Information Technology (IT) services to Federal, Civilian, and Department of Defense
(DoD) agencies through multiple government-wide acquisitions contracts (GWACs).
• Established, enhanced and maintained 104 prime contractor accounts; persuaded acquisition and contract
specialists to use GWAC vehicles, provided exceptional service, and ensured contractor satisfaction.
• Planned and executed quarterly vendor-relations meetings for fifty-two (52) contract-holders; created messaging
and collateral to promote products and services.
• Developed and conducted training sessions for up to thirty-six (36) vendors on IT products and services including
ECS-III, CIO-SP2i and Request for Quote (RFQ) systems.
Gannett Government Media Springfield, VA Nov. 2006 – Jun. 2010
Marketing Research & Public Relations Manager (Apr. 2008 – Jun. 2010)
Spearheaded the development and execution of a comprehensive public relations strategy for the premier source for
military news and information for the military and government sectors.
• Directed brand strategy, identified and managed objectives, and positioned over thirteen (13) publications,
thirteen (13) websites, and This Week in Defense News with Vago Muradian television broadcast as the leading
authority in military personnel and defense news domestically and internationally.
• Wrote and coordinated dissemination of press releases, articles, advertising, and promotional literature for the
Gannett Government Media staff; maintained media mentions database and tracked and evaluated association’s
media coverage.
• Defined channel marketing and marketing segmentation efforts.
• Performed in-depth tracking and evaluation of public relations and marketing strategies; established return on
investment (ROI), return on objectives (ROO), and defining advertising goals for measured advertising results
(DAGMAR) for campaign initiatives and developed subscriber studies to measure brand image versus brand
identify.
• Researched the external marketplace of the defense industry; provided quantitative and qualitative analysis of
primary and secondary research data.
• Served as the legal authority of all sales and promotional products; upheld guidelines developed by Federal Trade
Commission (Truth in Advertising guidelines), Council of Better Business Bureau (National Advertising
Division), Business Publications Audit of Circulations, and Audit Bureau of Circulations.
Selected Accomplishments:
• Developed a public relations database of over 700 public affairs officers (PAO) and service member oriented
contracts for the Military Times Media Group.
• Globally advanced corporation and media groups; deployed various public relations tactics including crafting and
circulating press releases, securing celebrity guests for television broadcast, hosting “Grip and Grin” sessions with
ministers of defense, and representing company at tradeshows and conferences.
Marketing Communications Manager (Nov. 2006 – Apr. 2008)
• Directed, implemented, and managed direct marketing campaigns for the Military Times Media Group; created
marketing strategy, researched marketplace for increased circulation and branding opportunities, monitored
execution, and launched new ideas to strengthen brand.
• Coordinated strategic brand communication efforts and corporate brand logo guidelines and policies.
• Oversaw data collection and analysis; established metrics to document and ensure affiliate marketing efforts were
met and stated objectives were adhered to.
• Coached and trained twenty (20) sales representatives; consulted on best methods to position products and
services during sales pitches.
Selected Accomplishments:
• Repositioned consumer publications and website to increase advertising revenue, subscriptions, readership, and
viewership.
• Developed marketing plans, sales materials, and competitive analysis reports for executive staff; selected to serve
as project manager for special initiatives on B2B, B2G, and B2C products.
American Academy of Actuaries Washington, D.C. Oct. 2005 – Nov. 2006
Public Affairs Manager
Promoted programs and services to government officials, members, and the general public and recruited individuals into
the profession for the voice of the actuary field on public policy and professionalism issues.
• Planned, executed, and managed meetings, seminars, and media training events for up to 200 actuarial members;
solicited and secured highly sought after speakers for Academy engagements and coordinated volunteer
recruitment efforts.
• Directed the development and execution of marketing strategies for twelve (12) annual Academy events.
• Wrote and disseminated press releases and collateral presentation materials for policy analysts, Academy
speakers, and executive management.
Selected Accomplishments:
• Launched a web conferencing facility; resulted in the generation of $62K in incremental revenue.
• Restructured marketing strategies developed by predecessor to better reach the Academy’s niche markets.
• Trained eight (8) Academy members who are presently viewed by trade media as leading authorities within their
respective industries.
American Advertising Federation Washington, D.C. May 2004 – Mar. 2006
Internship & Database Coordinator (Contractor) (Dec. 2005 – Mar. 2006)/Webmaster (Feb. 2005 – Oct. 2005)/
Manager, Education Services & Mosaic Center (May 2004 – Oct. 2005)
Fostered relationships between the academia and Fortune 500 companies with the primary goal of soliciting sponsorships
to provide programs and events for college students majoring in advertising, marketing, and PR.
• Directed and executed the annual National Student Advertising Competition (NSAC); recognized as the first in
history to secure two (2) sponsors and netted $475K, a revenue increase over previous years.
• Orchestrated and executed eight (8) events seating up to 1800 people.
• Provided technical support and expertise; maintained website, created virtual store for NSAC products, developed
a new platform to host and advertise internship listings to college chapter members, and uploaded and cataloged
vacancies into web-centric database.
• Supervised fifteen (15) regional coordinators; provided leadership by creating a collaborative and results-
orientated environment.
Selected Accomplishments:
• Initiated and maintained partnerships between Academia and USA Today, Heineken, Postal Vault, Coca-Cola, and
Yahoo! to name a few; resulted in a $1.5M revenue increase.
• Developed and executed new programs that generated $65K in incremental revenue.
• Enabled education service department to expand its’ programming to include student conferences, additional
career fairs, and competitions.
• Streamlined work processes; resulted in a labor cost savings of $21K.
• Increased membership base and dues by 20%.
The Washington Post Washington, D.C. Sept. 1999 – May 2004
Senior Advertising Coordinator, Editor & Publisher of Service Quarterly
Established and maintained thirty-six (36) automotive accounts totaling $52.2M in annual revenue for the leading source
of national, local, and D.C. area news; devised and executed daily marketing strategies for sales representatives, assisted
in account, campaign and customer retention management, forecasted budgets, and created advertising collateral.
Selected Accomplishments:
• Recipient, Outstanding Service Excellence Award, 2003.
• Five (5) time recipient, Service Excellence Award, 2000, 2001, 2002, 2003, 2004; recognized for superior service,
revenue, and business growth.
• Winner, The Publisher’s Award, 2003; collected on a delinquent account with a $37K balance and re-signed client
with a $500K contract.
• Winner, Thinking Out-of-the-Box Award, 2003; recognized for cost containment.
• Recipient, Key Ideas Award, 1998.
Additional Experience:
Lead Customer Service Representative & Document Information Analyst/Call Center Supervisor, Lockheed Martin,
Washington, D.C., Jan. 1997 – Sept. 1999
TECHNICAL EXPERTISE
Adobe: Dreamweaver, Flash, Fireworks, PhotoShop, Illustrator, Pagemaker, SiteCatalyst, Discover, Insight
Microsoft: PowerPoint, Visio, Project, Excel, Access, Word, InfoPath, SharePoint, LiveMeeting
Arbitron Qualitap comScore AdEffx comScore Brand comScore Marketer Exact Target Constant Contact
Googledocs Google Analytics Go2Meeting Lexus Nexis Nielsen Work Site PR Newswire Seibel Survey Lift
WebEx On24 Meltwater
REFERENCES:
Yvonne Dudley, 703-***-****
Kathryn Turner, 631-***-****
Larry Williams, 202-***-****
Paulette Ruffin, 703-***-****
Contact this candidate