Marketing Specialist

Pujaa Pandey

***-** ****** ***

Toronto Ontario, m5g 2h5

CELL: 416-***-****

*****.******@*****.***

Summary of Qualifications

A Specialist that is driven for success with extensive experience and great

passion for Administration and Marketing. Demonstrated ability to

multitask, process information, and meet tight deadlines.

work EXPERIENCE

Marketing Specialist: August 2011 to present, Home Depot Canada

. Responsible for ensuring that all new offers and launches are

communicated affectively through flyers, online, TV, radio and

signage.

. Scheduled weekly status meetings to manage projects on-time, within

budget, and in accordance with legal and Home Depot Canada brand

standards.

. Advanced knowledge in Excel, Word, Power Point and Outlook from day to

day projects and presentations.

. Developed internal corporation communication across Canada to inform

all stores on upcoming monthly promotions and events.

. Improved and implanted a new flyer process that is currently being

used.

. Developed scripts for radio spots and radio remotes at events.

Reached out to multicultural stations for National Contractor

Appreciation Day which resulted in an increase in sales of 40%.

. Leveraged social media to reach audiences and encouraged involvement

in events and contests and showcased previous winners. This method of

personalizing messages helped build awareness and increased the level

of entries by 30%.

. Researched previous year's sales and results to better advise senior

management on the most effective methods to advertise new offers.

. Analyzed customer behavior in all regions in Canada by using new tools

such as TraQline. This helped determine the appropriate target

audience of all age groups for product offers and launches at Home

Depot Canada.

. Reduce significant cost for quarterly events by eliminating mail

pieces and leveraging our webpage. While this practice reduced costs

the sales were not affected and had remained the same as the online

marketing collateral was strong.

Marketing Coordinator/Administrator: August 2008 to 2011, Virgin Gaming,

Virgin Mobile Canada

. Gained experience in communicating effectively and professionally with

various business stakeholders by managing key partner relationships

including retail and tournament sponsorships.

. Managed online communication for fundraising events by creating goals,

activities and encouraging involvement. Virgin Mobile Canada helped

raised $60,000 for Bike for Africa event in 2010.

. Organized an on-site Virgin activation for all event participants,

including production coordination and drafting day of scripts for

staff members and volunteers.

. Assisted with day to day agency partner relationships by managing

creative resources, drafting briefs and trafficking creative.

. Organized corporate communication pieces for sales training across

Canada.

Customer Service Representative: June 2005 - 2008, CIBC

. Followed bank policies and procedures, and applied a high degree of

accuracy to process transactions in a timely manner.

. Ensured exceptional levels of customer service were met and

maintained.

. Responsible for training new retail sales associates.

. Exceeded annual goal by opening up 3 accounts per week.

. Received recognition for having the most balanced cash in two years.

. Successfully endorsed product services to customers

EDUCATION

Bachelor of Arts, Economics

September 2003 - April 2008, Carleton University

REFERENCES

Available upon request

Contact this candidate