Marketing Management

ANN MARIE COLLIER 646-***-****

*** ***** ***** ***., ****** Park, MD 20192 ***************@***.***

Areas of Expertise:

- STRATEGIC PLANNING & MARKETING - TEAM LEADERSHIP & MANAGEMENT -

- PROGRAM, PRODUCT & PROJECT MANAGEMENT - PRODUCT LAUNCH & MARKETING -

- MARKET & PRODUCT RESEARCH - CUSTOMER FOCUSED RESEARCH -

- MANAGEMENT CONSULTING - BUSINESS DEVELOPMENT -

Professional Experience:

Independent Consulting 2014 – Present

Lutronic Inc., Fremont, CA 2011 – 2013

An emerging global innovator of advanced aesthetic and medical laser and related technology

dedicated to providing robust, versatile, affordable and effective solutions for physicians and

their patients.

Global Products & Marketing Officer

• Hired by Chairman of Lutronic Inc. as Global Products Officer, responsible for

management of strategy and tactics related to products and marketing for both Global and

US business.

• Designed, built, led division with twelve direct reports in Korea headquarters and USA

office; trained and optimized a combination of available resources and new hires.

• Improved global reach, recognition of, respect for company, products, marketing;

corporate goal.

• Strengthened business partnerships between Korea HQs and US team; across R&D,

Medical/Scientific Affairs, Regulatory, Manufacturing, Sales, Clinical Education and

Service.

• Expanded, strengthened Medical Advisory, Key Opinion Leader network; related to

product and clinical evaluations, ongoing support.

• Introduced ‘product lifecycle management’ and R&D project prioritization; significantly

improved product planning, launches, training, marketing and communications.

• In the USA Region, made significant strides related to ‘Customer Relationship

Management’; to increase satisfaction, retention, referrals, more directly link marketing

activity to resulting revenue.

• For new business, championed the customized research necessary to refine internal team

understanding of new business segment potential; to guide future investments, develop

strategy.

Lumenis Inc., Santa Clara, CA 2004 – 2011

An established global leader in development and marketing of medical lasers and light-based

technology dedicated to meeting the needs of Surgical, Ophthalmic and Aesthetic markets.

LightSheer® Program Director, Aesthetic Strategic Business Unit (SBU)

• Hired by GM & SVP of the Aesthetic SBU to direct leading product line for aesthetic

business.

• Revitalized key contributor with product improvements, additions and expanding

applications.

• Partnered across R&D, Clinical, Regulatory, Marketing, Sales and Service to meet team

goals.

• Evaluated new products prior to launch to identify market preferences, essential

adjustments.

• Strengthened business relationship with clinical thought leaders, external manufacturer.

Tactical Marketing Director, Americas Region

• Retained by incoming senior management team in 2007 during business reorganization.

• Restructured, led transitional team of 7-10 subordinates responsible for downstream

marketing in the Americas; comprised of Aesthetic, Surgical, Ophthalmic Marketing as

well as Trade Shows and Workshops Management.

• Reported directly to the Regional President in America; provided indirect support to

SVPs of Aesthetic, Surgical and Ophthalmic strategic business units.

• Transitioned Global Marketing Services to corporate headquarters.

ANN MARIE COLLIER 646-***-****

Page Two ***************@***.***

Lumenis Inc., continued

Marketing Services Director, Global & USA Marketing Team

• Joined the team in October 2004 to centralize marketing services for global team across

five business units – serving the aesthetic, surgical, ophthalmic, dental and veterinary

markets.

• Optimized a diverse and talented group of 10-13 subordinates to provide Marketing

Communications, Trade Shows Management, Marketing Operations, Collateral

Management, Leads Database Management, and Internet Marketing.

• Strengthened the brand by delivering marketing support worldwide – ‘Better, Faster,

Cheaper’.

Management Consulting & Strategy Development 1993 – 2004

Insight Strategy Advisors, New York, NY (2003-2004)

A boutique management consulting and strategy development firm dedicated to clients in the

healthcare industry; clients include biotechnology and pharmaceutical manufacturers.

Quattro Consulting Inc., Sausalito/Coronado, California (1993-2002)

A boutique management consulting and strategy development firm dedicated to clients in the

healthcare industry; clients include medical device, diagnostics, pharmaceutical and

biotechnology manufacturers.

Progressive Positions (Associate, Consultant, Project Manager)

• Performed extensive research to support growth strategy development for clients ranging

from large multinationals to venture backed startups; which included (and was not limited

to):

o Market Sizing & Segmentation, Customer Segmentation & Strategy Definition,

Customer Profiling & Targeting, New Product Development, Product Pricing &

Positioning, as well as other business research related to Mergers & Acquisitions.

o Primary and secondary, qualitative and quantitative research; US and

International.

o In-depth interviews, market surveys, focus groups and observational research.

o Key decision makers across a broad spectrum within the industry; physicians and

other clinicians, financial and purchasing managers, potential patients, related

organizations.

• Progressed individual role and contributions over time with experience.

o From background research to scheduling and conducting in-depth interviews, to

analyzing research and distilling meaning for client presentations, to managing

projects from start to finish (on time, in budget, to client specifications), to

proposing and selling contract work to new and repeat customers.

Office of the Mayor, Flint, Michigan 1987 - 1991

Campaign Organizer, Chief Advisor

United States Army, Multiple Locations 1980 - 1985

Captain, Medical Service Corps, Aide to Commanding General of Regional Medical Center

Lieutenant, Medical Service Corps, Manager of Inpatient Care & Support Services, Community

Hospital

Lieutenant, Medical Service Corps, Manager of Service Branch in Logistics Div., Community

Hospital

Lieutenant, Air Defense Artillery, Assistant Operations & Training Officer, Battalion

Headquarters

Lieutenant, Air Defense Artillery, Platoon Leader

FORMAL EDUCATION

United States Military Academy

West Point, New York, 1980 – First Graduating Class to include Women

Bachelor of Science, Engineering

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