Senior Marketing Writer/Marcom Specialist
Resume:
CHRISTOPHER PAYNE-TAYLOR
Andover, MA 01810 ***********@***************.***
SENIOR MARKETING WRITER/MARCOM SPECIALIST
A verbal visionary with an extensive career as a marcom specialist, senior
marketing writer and brand architect, Christopher has created a wealth of
company brands and names, new product categories and product naming
conventions, executed strategic advertising, promotional, and public
relations initiatives, and been a consummate driver of awareness,
excitement, and exponential revenue increases.
SELECTED ACCOMPLISHMENTS
> Created "Play IT Safe" brand concept/tagline and "Uni" spokes-character
to serve as brand champion for world's fastest-growing vendor of data
protection and disaster recovery technology
> Raised brand awareness and lead generation by developing key messaging
strategies and creative campaigns for leading audio/video production
solutions vendor
> Framed a new consumer electronics category with the naming of
Luminglas, a patented product spanning customer base ranging from
college students to sophisticated art collectors for over 20 years
> Used replicas of the Venus di Milo to symbolize the extreme precision
of high-end machine tool manufacturer, Boston Digital, leading to all-
time lead generation totals in the company's history.
> Renamed and repositioned premier sound technology vendor, leading to a
multimillion dollar sale of audio technology to Google and acquisition
by nation's most influential sound development enterprise.
> Built integrated brand marketing campaigns for top U.S.-Japan business
development consultancy, achieving a 500% increase in revenues over a
period of 5 years.
PROFESSIONAL EXPERIENCE
Unitrends, Burlington, MA Data back-up and disaster recovery appliances
2013 - 2014
Senior Marcom Director/Brand Strategist
Created "Play IT Safe" messaging platform, tagline, and "Uni" spokes-
character to serve as corporate personification tool, accelerating
unprecedented growth for data protection and disaster recovery vendor.
Avid, Burlington, MA Media production, management and connectivity
provider 2009 - 2013
Senior Marketing Writer/Brand Strategist
Developed key brand identity and messaging for "Imagine ? Achieve"
corporate identity, "Make the Most of Your Media" brand campaign, naming of
flagship products, "Avid Sphere," "Avid Pulse," and "Avid Ignite."
AdME Inc., Melrose, MA Ground-breaking mobile advertainment start-up
2008 - 2009
CMO
Co-founded company, developed strategic marketing plan and created all
advertising, demand generation, and public relations vehicles.
SONiVOX, Somerville, MA Virtual musical instrument and embedded audio
provider 2006 - 2008
Creative Director
Renamed and repositioned the company, integrated three separate business
units under a single umbrella. Developed comprehensive program of
advertising, promotion, and public relations to support the recast brand.
cMarket, Cambridge, MA Charitable online auction provider for non-profit
organizations 2005 - 2006
Director of Marketing
Created strategic marketing plan, directed advertising, promotional and
public relations programs, and re-defined the charitable online auction
industry segment with celebrity-based donor campaigns.
Marketing and Brand Consultant, Andover, MA 2003 - 2005
Creative marketing consultant for variety of service and product providers,
including:
PromoCentric: international provider of promotional marketing products.
Renamed company and re-crafted its strategic advertising, public relations,
and social programs.
Our Home Our World: multi-channel marketing platform. Created an
integrated matrix of broadcast TV, tradeshow exhibition, print publication,
and online vehicles.
CPO Science: hands-on high school educational materials developer.
Established new educational materials product category and restructured the
company's marketing strategy.
Japan Entry Corporation, W. Boxford, MA U.S. Japan business consultancy
1992 - 2003
EVP Marketing
Built brand identity, strategic marketing plan, and comprehensive global
advertising, promotion, public relations program. Built the company into
an international institution, and expanded client base from startups to
household names like Compaq, IBM, and Network Associates.
Cahners Exposition Group, Boston, MA International trade exhibition
producer 1989 - 1992
Director of Advertising
Created integrated "Drive You Wild" broadcast TV, print, and electronic
advertising campaign for major national auto shows and built similar
programs for home, food, hospitality, and outdoor business units.
Boston Digital, Milford, MA High-precision machine tool manufacturer
1987 - 1989
Director of Marketing
Built Boston Digital's first integrated advertising, promotion and public
relations campaign, "Master of the Machining Art."
RSS, Inc., New York, NY Advertising, promotion, sales-training agency
1982 - 1987
RSS is a high-end boutique agency with.
Director of Creative Development
Directed creative development of client campaigns client roster including
BMW, Jaguar, Omega, American Express Rose from copywriter to Director
of Creative Development in less than 3 years.
PUBLICATIONS
Advertising Age AMA Marketing News Barron's Boston Business
Journal
Boston Globe Boston Herald Boston Phoenix cNET
Games On Deck Gamasutra MA High Tech Journal Mobile Marketer
New York Times Wall Street Journal Xconomy
PRESENTATIONS
Appeared at over 20 leading high-tech conferences and exhibitions
nationwide, including:
OMMA Mobile Conference, New York, NY, Featured Speaker/Panelist
COMDEX International Marketing Forum, Chairman (two consecutive years), Las
Vegas, NV
SoftWorld Business Development Conference, Featured Speaker/Panelist,
Vancouver, BC
EDUCATION
New York University St. Andrews College
Post-graduate editorial and copywriting B.A. Communications and
Theatre
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