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Marketing Communication Specialist

Location:
Irvine, CA
Posted:
October 28, 2014

Contact this candidate

Resume:

andrewBIRO

Marketing + Corporate Strategy

**** ******* **., ******, ** 92782, Phone: 319-***-****,

acgi6q@r.postjobfree.com

OBJECTIVE

Seeking full time position within the advertising industry with a

focus on client relationships, research, the creative process,

analytics, detailed problem solving and project management.

SUMMARY OF QUALIFICATIONS

Project Management / Planning / Strategic Market Research /

Execution Analysis

Client Account Administration Accounting & Budgeting

Creative and Detailed Problem Team Building & Leadership

Solving Approach

PROFESSIONAL EXPERIENCE

Client Services Advertising Account Coordinator & Media Planner

Global Media Group (Rancho Santa Margarita, CA) 07/2011-

8/2014

Plan, place and execute various media programs national in scope for

a diverse portfolio of clients

Manage and allocate annual budgets of $850,000+

Identify client advertising requirements that fall in line with their

strategic media approach and vision

Manage accounts as an interface between clients and internal teams to

ensure strategic objectives and clients needs are being effectively

fulfilled

Build custom distribution maps based on client's objectives, relevant

demographics (100+) and geographies

Lead design projects in coordination with content teams to create

compelling sales presentations that resulted in new business

Coordinate and execute invoicing and payment processes relevant each

client's specific needs and preferences

Create and design internal collateral, graphics and copy for a range

of promotional events and projects

Procure and analyze sales data, store lists and market reports and

apply observations to clients' needs

Present company capabilities at client trade shows, educate

prospective patrons on our business

Manage, assist, and direct library of vendors (100+) to ensure

production schedules and deadlines are satisfied

Traffic participation, distribution, shortages, orders, payments and

client materials/copy for each individual project

Act as primary liaison for executive client services

Experience in diverse range of industries including Automotive,

Education, Medical, Quick Service Restaurants, Casual Dining, and

Home D cor

Operations Coordinator

VanIsh Marketing & Events (Newport Beach, CA) 04/2010 -

7/2011

Organize, manage and oversee the production of live fashion shows for

a variety of retail clients

Interface and schedule venues for events, work closely with on-site

staff and management to ensure our technical requirements were

adequately satisfied

Securely direct traffic of models, photographers, videographers,

make-up/hair artists, internal teams, and external personnel to fall

in line with production schedule

Continuously provide excellent customer service to clients, make sure

they receive all that they require

Survey, acquire, and schedule talent for each individual event based

on each client's fashion styles and objectives

Provide photography and grip support as needed

Build internal and external collateral through the creative process

using Adobe Creative Suite

Correct, edit and adjust catalog of images from each event to prepare

final delivery of media suite to client

Research and scout various locations in the LA, OC, and SD area for

specialized client projects

Promote our events through guerilla marketing, social media, street

teams, and word of mouth

Develop creative processes and ideas for commercial advertising

campaigns based on client's product, market placement and strategic

vision

Marketing Coordinator

Frame B Photography (Newport Beach, CA) 09/2007-

7/2011

Meet with clients to establish and agree upon need for photography

services

Manage contact network & sales pipeline

Attend production events to provide photography

Create copy and communications materials for PR campaigns, press

releases & site blogs

Execute post-production work via Adobe Photoshop

Past projects include Fergie, Lil Jon, Sean Paul, Sum41, Warped Tour,

Sawyer Brown, MSU Lacrosse, Sutra Lounge, Avec Nightclub, VanIsh

Media, Cal Poly Pomona, Mainstream MMA, and Hatch Fest

Sales Associate

Cbeyond, Inc. (Anaheim, CA) 05/2009-03/

2010

Increase market penetration among small and medium sized businesses

Procure new business through inside/outside prospecting and cold

calling

Set and run appointments to build a custom tailored package catering

to each clients' individual needs

Annual contract value of $35,000+

Effectively manage sales territories inside the Inland Empire and

Orange County

Continuous training and improvement clinics

Marketing & PR Consultant

Zebra Lounge (Bozeman, MT) 02/2008-05/

2009

Manage project of rebranding popular downtown night club/bar

Assess brand and company situation and established goals and

timelines for project outlay

Employed a variety of guerilla marketing approaches to generate buzz:

Social Networking, Viral Marketing

Increased our fanbase by over 500% in less than a week

Evaluate and analyze current competitive market forces to better

position our brand message

Planned, executed and analyzed SPSS survey research to better

understand our target market segment

Results illustrate a significant increase in brand awareness (>300%)

Promotions Coordinator

Flying Horse Communications - The Century Council 03/2008-05/

(Bozeman, MT) 2009

Manage team-building and creative thinking in an agency environment

Aim to dissuade the problem of overconsumption and binge drinking on

college campuses nationwide

Manage and allocated budget of $10M

Employed both traditional media buys as well as non-traditional viral

approaches to a guerilla campaign

Conducted first and secondary research to draw our conclusions and

establish overarching brand strategy

EDUCATION & TRAINING

EDUCATION PROVIDER /

QUALIFICATION

Montana State University - Bozeman MT / BS Business / Minor

International Business, Political Science

Euromed Marseille cole de Management - Marseille, France

COMPUTER SKILLS

MS Word, MS Excel Internet Research

Adobe Photoshop 80 WPM

SAP, MS Access MS PowerPoint, MS Publisher

LANGUAGES

French - Intermediate

German - Intermediate

Spanish - Intermediate

MEMBER ASSOCIATIONS

Eagle Scout Award

American Advertising Federation

MSU Marketing Club (Account Development Manager, Event Coordinator)

International Business Club (Social Chair)

MSU College of Business Student Advisory Board

Bracken International Study Fellowship

Gamma Beta Phi Society

Gallatin Valley Lacrosse League

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