andrewBIRO
Marketing + Corporate Strategy
**** ******* **., ******, ** 92782, Phone: 319-***-****,
acgi6q@r.postjobfree.com
OBJECTIVE
Seeking full time position within the advertising industry with a
focus on client relationships, research, the creative process,
analytics, detailed problem solving and project management.
SUMMARY OF QUALIFICATIONS
Project Management / Planning / Strategic Market Research /
Execution Analysis
Client Account Administration Accounting & Budgeting
Creative and Detailed Problem Team Building & Leadership
Solving Approach
PROFESSIONAL EXPERIENCE
Client Services Advertising Account Coordinator & Media Planner
Global Media Group (Rancho Santa Margarita, CA) 07/2011-
8/2014
Plan, place and execute various media programs national in scope for
a diverse portfolio of clients
Manage and allocate annual budgets of $850,000+
Identify client advertising requirements that fall in line with their
strategic media approach and vision
Manage accounts as an interface between clients and internal teams to
ensure strategic objectives and clients needs are being effectively
fulfilled
Build custom distribution maps based on client's objectives, relevant
demographics (100+) and geographies
Lead design projects in coordination with content teams to create
compelling sales presentations that resulted in new business
Coordinate and execute invoicing and payment processes relevant each
client's specific needs and preferences
Create and design internal collateral, graphics and copy for a range
of promotional events and projects
Procure and analyze sales data, store lists and market reports and
apply observations to clients' needs
Present company capabilities at client trade shows, educate
prospective patrons on our business
Manage, assist, and direct library of vendors (100+) to ensure
production schedules and deadlines are satisfied
Traffic participation, distribution, shortages, orders, payments and
client materials/copy for each individual project
Act as primary liaison for executive client services
Experience in diverse range of industries including Automotive,
Education, Medical, Quick Service Restaurants, Casual Dining, and
Home D cor
Operations Coordinator
VanIsh Marketing & Events (Newport Beach, CA) 04/2010 -
7/2011
Organize, manage and oversee the production of live fashion shows for
a variety of retail clients
Interface and schedule venues for events, work closely with on-site
staff and management to ensure our technical requirements were
adequately satisfied
Securely direct traffic of models, photographers, videographers,
make-up/hair artists, internal teams, and external personnel to fall
in line with production schedule
Continuously provide excellent customer service to clients, make sure
they receive all that they require
Survey, acquire, and schedule talent for each individual event based
on each client's fashion styles and objectives
Provide photography and grip support as needed
Build internal and external collateral through the creative process
using Adobe Creative Suite
Correct, edit and adjust catalog of images from each event to prepare
final delivery of media suite to client
Research and scout various locations in the LA, OC, and SD area for
specialized client projects
Promote our events through guerilla marketing, social media, street
teams, and word of mouth
Develop creative processes and ideas for commercial advertising
campaigns based on client's product, market placement and strategic
vision
Marketing Coordinator
Frame B Photography (Newport Beach, CA) 09/2007-
7/2011
Meet with clients to establish and agree upon need for photography
services
Manage contact network & sales pipeline
Attend production events to provide photography
Create copy and communications materials for PR campaigns, press
releases & site blogs
Execute post-production work via Adobe Photoshop
Past projects include Fergie, Lil Jon, Sean Paul, Sum41, Warped Tour,
Sawyer Brown, MSU Lacrosse, Sutra Lounge, Avec Nightclub, VanIsh
Media, Cal Poly Pomona, Mainstream MMA, and Hatch Fest
Sales Associate
Cbeyond, Inc. (Anaheim, CA) 05/2009-03/
2010
Increase market penetration among small and medium sized businesses
Procure new business through inside/outside prospecting and cold
calling
Set and run appointments to build a custom tailored package catering
to each clients' individual needs
Annual contract value of $35,000+
Effectively manage sales territories inside the Inland Empire and
Orange County
Continuous training and improvement clinics
Marketing & PR Consultant
Zebra Lounge (Bozeman, MT) 02/2008-05/
2009
Manage project of rebranding popular downtown night club/bar
Assess brand and company situation and established goals and
timelines for project outlay
Employed a variety of guerilla marketing approaches to generate buzz:
Social Networking, Viral Marketing
Increased our fanbase by over 500% in less than a week
Evaluate and analyze current competitive market forces to better
position our brand message
Planned, executed and analyzed SPSS survey research to better
understand our target market segment
Results illustrate a significant increase in brand awareness (>300%)
Promotions Coordinator
Flying Horse Communications - The Century Council 03/2008-05/
(Bozeman, MT) 2009
Manage team-building and creative thinking in an agency environment
Aim to dissuade the problem of overconsumption and binge drinking on
college campuses nationwide
Manage and allocated budget of $10M
Employed both traditional media buys as well as non-traditional viral
approaches to a guerilla campaign
Conducted first and secondary research to draw our conclusions and
establish overarching brand strategy
EDUCATION & TRAINING
EDUCATION PROVIDER /
QUALIFICATION
Montana State University - Bozeman MT / BS Business / Minor
International Business, Political Science
Euromed Marseille cole de Management - Marseille, France
COMPUTER SKILLS
MS Word, MS Excel Internet Research
Adobe Photoshop 80 WPM
SAP, MS Access MS PowerPoint, MS Publisher
LANGUAGES
French - Intermediate
German - Intermediate
Spanish - Intermediate
MEMBER ASSOCIATIONS
Eagle Scout Award
American Advertising Federation
MSU Marketing Club (Account Development Manager, Event Coordinator)
International Business Club (Social Chair)
MSU College of Business Student Advisory Board
Bracken International Study Fellowship
Gamma Beta Phi Society
Gallatin Valley Lacrosse League
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