CAROLYN PERMENTIER

DFW Metro

C: 202-***-****

acgfs9@r.postjobfree.com

Functional Specialty: Marketing/creative strategy, conceptual, copywriting

Industry Specialty: Advertising, marketing, branding, direct-response, communications and

public relations.

Profile Summary

Experienced advertising, marketing and PR professional in account management, marketing and

creative strategy, conceptual and copywriting for digital, video, broadcast and print.

New business development skills. Strong verbal/written communication skills. Strong

sales/people skills. Highly intuitive.

Job Experience

Client/Company: Permentier & Associates

Project: Marketing consultant/strategist/conceptual/copywriter

Project Duration: January, 2011 – Current

Assigned Role: Provide marketing/creative strategy, concepts and copywriting.

Project & Role Description

Consult with clients on project scope and marketing/creative strategy. Sometimes serve as project

manager and/or creative director.

Provide conceptual ‘big’ ideas and copy for short-form, long-form, digital, video and broadcast.

Ensure brand consistency across multi-channel platforms.

Work with CEOs, CMOs, web and graphic designers. Writing objective is to change minds, win

hearts and convert to sales.

Use powerful emotional and psychological triggers to compel/inspire immediate action -- usually

to buy now.

Requires a keen understanding of client products/services and how to position them, in order to

connect with specific audience – and then demonstrate how product/service will fulfill readers’

needs, wants & expectations. And do it better than the competition.

Media Used: Web sites, email marketing, digital ads, print, radio and video.

Partial List of Clients: BluePoint Asset Management, The Motley Fool, Street Authority,

Aubrey Technology Architects, FDANews, Learning Tree, International, Investing Daily,

Lombardi Publishing, Mauldin Economics, Agora Financial, True Apprentice Real Estate

Mentoring, Real Estate 360 Live and University of Baltimore.

Client/Company: Investing Daily

Project: Product Manager

Project Duration: January, 2009 – December 2010

Assigned Role: Managed 4-5 investing newsletters

Project & Role Description

Responsible for all marketing initiatives for various investing newsletters, such as Global ETF

Profits, Cocktail Stocks, Silk Road Investor, The ID Wealth Society and the Wealth Summit.

Managed copywriters to write long-form, email promotions. Wrote ads, lead generation and

collaborated with graphic/web designers to ensure visual interest and brand consistency across all

marketing channels.

Collaborated with publisher and analysts on story lines/intel and marketing strategy. Also

designed retention campaigns, with customer care director.

Tasked with re-brand/relaunch of Silk Road Investor. New name was Global Investment

Strategist (GIS). New name for the free ezine became Passport to Profits.

Publisher chose me to write all campaigns for the Wealth Society and Wealth Summit, the most

expensive products offered. ($2995/$795 respectively.) Reported to publisher.

Client/Company: Folio Investing (Online discount broker)

Project: Marketing Copywriter

Project Duration: January, 2007 – November 2008

Assigned Role: Non-management, strategic, marketing,

Project & Role Description

Assisted chief marketing officer (CMO) with marketing strategy for retail and institutional sides.

Responsible for all copywriting for web site, SEM, client services, bylined articles for CEO,

CMO/other executives. Assisted VP Communications with PR, op-ed pieces, etc.

Also worked with CMO, in negotiating JV partners and wrote copy pertaining to partners, like

Pentagon Federal Credit Union.

Worked with web designers, marketing managers, IT, client services and compliance/legal.

Media Used: Web content, SEM, email marketing, PR and articles for industry publications.

Reported to chief marketing officer (CMO) and CEO

Client/Company: Marketing Consultant

Project: Provided strategic/creative direction, concepts and copywriting

Project Duration: January, 2001 – November 2006

Assigned Role: Provided marketing/creative strategy, concepts and copywriting.

Project & Role Description

Consult with clients on project scope and marketing/creative strategy. Wrote copy across all

marketing channels.

Sectors included health care and non-profit organizations, such as AAMDS Foundation and NIH.

Other sectors included financial, real estate, mortgage brokerage and education.

Client/Company: The Writers Club

Project: VP Sales/Marketing

Project Duration: February, 1997 – November, 2000

Assigned Role: Sales, marketing, advertising, PR, strategic partnering

Project & Role Description

Worked with CEO and President to migrate to the web, from AOL/Time Warner. I also worked

on securing first-round funding for the start-up.

Involved in business strategy, new business development, marketing strategy, conceptual and

writing.

Responsible for strategic partnering, advertising sales. Also participated in designing the

curriculum for the Writers Club University. Worked with the web master to build the web site

and provided copy.

Developed strategic partners to include: Barnes & Noble, McGraw Hill, Laubach Literacy,

Reading is Fundamental and Magnetic Poetry.

Partnered with Xerox to use the first print-on-demand (POD) technology to publish books for our

members, under Writers Club Press.

Contributed to a pre-IPO and exit strategy, which evolved from a strategic alliance with Barnes &

Noble, who became a silent partner in the buy-out.

Client/Company: RPM Advertising, Marketing & PR

Project: Creative Director

Project Duration: January, 1993 – December, 1996

Assigned Role: Managed copywriters/designers and business development

Project & Role Description

Worked with president/owner and marketing director on business/marketing strategy for both the

company and for client companies.

Played pivotal role in new business presentations and client management. Designed creative

strategy for clients, based on in-depth review of their positioning, markets, competition and

objectives.

Directed all creative for the company and all client companies, which included retail,

professional, restaurants, health care, non-profit and automotive.

Education

Anne Arundel Community College Psychology/Counseling

McLennan Community College English/Psychology

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