DAN DREES

*** ****** ****. *******, ** *****

Cell 913-***-****

acger5@r.postjobfree.com

SUMMARY

An experienced outside sales professional in the audio visual technology

products industry with a broad range of account management skills including

sales, training, financial, advertising, and marketing and promotions. A

significant strength is identifying creative ways to add value to product

offerings to make them more attractive and thereby increase sales.

PROFESSIONAL SALES EXPERIENCE

SHOREVIEW DISTRIBUTION, Foxboro, MA 2013-PRESENT

Midwest Regional Sales Manager

Based out of Chicago and growing new multi state territory for national

audio-visual distributor by developing existing customer base and bringing

on new customers in the Midwest region. Currently driving month over month

growth with major A/V resellers such as AVI Systems and major IT resellers

such as CDW.

STARIN MARKETING, Chesterton, IN 2009-2013

Channel Sales Manager

Promoted from Midwest region territory to manage emerging wireless

presentation products that have become a key focus for the current and

future growth of the company. Worked with both sales and marketing to

effectively position dealer network, internal sales reps, and rep groups

for success by providing effective channel programs, product training, and

sales tools.

Achieved double digit month over month growth in these key categories while

building relationships nationwide with both rep groups and resellers (both

A/V and IT).

Regional Sales Manager

Established a new sales territory in the Heartlands, covering four and a

half states. Increased both sales and profitability double digits year over

year. Convinced dealers to see the value in bringing on several new lines

that were successful in growing their business across the board. Also,

trained these dealers on the benefits of the lines, including product

features, vertical markets addressed, and contests/promotions for the sales

team.

SONY ELECTRONICS, Chicago, IL

2000-2008

Account Manager (2006-2008)

Established new sales group and increased sales across all product

categories for hospitality industry. Introduced pay-per-view compatible LCD

and Plasma televisions to hotels nationwide to include major chains, mid

size, casino hotels, and tribal gaming. Worked with both direct customers

as well as through reseller channel partner American Hotel Register to

target new properties and existing properties going through remodeling and

updating. Grew Sony marketshare at American Hotel Register from #3 to #1.

. Worked with Marketing Department to create special in-room

bundle packages that increased attach rates by 25%.

. Increased customer response time by creating travelling sales

kits that could be shipped complete with all applicable products

which increased the ability to quote customers by one to two

weeks.

. Organized National Account Team for all Harrah's Resorts

properties nationwide which allowed for quicker response, more

detailed follow up, and more exposure of the full breadth of

products. Results were a staggering increase of over 100% in

annual sales.

. Developed short, monthly newsletter that targeted prospects in

database which resulted in a tripling of incoming leads.

. Introduced and expanded Digital Signage in Hospitality vertical

Key Account Executive (2000-2006)

Expanded sales of key product categories at Corporate and Professional

division's leading reseller, CDW. Responsible for exceeding sales quotas

and expanding marketshare by driving marketing programs, sales contests,

and exposing all products and programs to 2,000+ person sales force.

Categories included data media, digital imaging (digital cameras,

camcorders, photo printers), presentation products (LCD, Plasma, and

Projectors), and all consumer items (televisions, audio, recorders, etc.).

Carried a total annual quota of $32 million.

. Added additional revenue by taking on new categories (Internet

Protocol remote security cameras, specialized high end desktop

monitors, and video editing software) resulting in an additional 20%

revenue that was all upside.

. Maintained #1 marketshare in digital imaging at account by utilizing

full product line to increase average sale per customer. This involved

financially incenting sales reps to sell accessories such as memory

cards, cases, and spare batteries with each main model. Marketshare

was maintained despite average cost decreases and an increase in the

number of competitors being sold by account.

. Introduced several new consumer products to sales reps that the

account had not been previously selling. This resulted in an increase

of 60% in revenue in this category.

. Organized a team concept with two other co-workers to show a "united"

company that resulted in getting additional exposure such as full page

catalog ads, additional training time, and better exposure to

executives. This resulted in a 15% sales increase across all Sony

products as a whole.

3M CORPORATION, Chicago, IL 1998-

2000

Regional Sales Manager

Increased sales of audio-visual and presentation products (specializing in

LCD projectors and overhead projectors) for Midwest region. Took on

additional responsibility by absorbing office supply products division.

. Reduced company overhead by replacing two individuals in four state

territory.

. Grew sales by 20% year over year by visiting more dealers and

increasing contact with sales reps, which resulted in additional sales

calls with end user customers.

. Increased trade show presence which opened up new markets (such as

government and education) that contributed to sales growth.

MIDWEST VISUAL COMMUNICATIONS, Chicago, IL

1994-1998

Sales Consultant

Grew sales territory every year for audio-visual products by increasing

both number of sales and average dollar amount of each sale. Successfully

worked with a number of different vendors to help them increase their

overall revenue.

. Promoted from Inside Sales to Outside Sales for key downtown Chicago

territory

. Consistently achieved President's Club Award by exceeding 100% of

assigned quota

. Successfully completed numerous sales training programs (such as

Sharp's National Account Dealer Network to be certified as a Dealer

Special Account Manager) which resulted in penetrating new Fortune 500

accounts

ADT SECURITY SYSTEMS, Oshkosh, WI 1993-

1994

Sales Consultant

KMART CORPORATION, Green Bay, WI 1991-

1992

Project Coordinator (1992)

Assistant Store Manager (1991)

Hired, trained, and motivated retail sales force in day to day retail

operations for major retailer.

EDUCATION

Bachelor of Arts, Communications St. Norbert College

DePere, WI

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