Cherry Executive Sales Hunter
Resume:
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Amie Cherry 469-***-****
Sales Executive Management Strategist
Organizational Leadership Account Management New Business Development
The measure of a person's life is always in direct proportion to their commitment to excellence,
honesty, and loyalty. This core principle and approach has served me well in my unyielding endeavor
of delivering executive level sales leadership and account management stewardship. Highly adept as
developing and executing strategic plans to build new business channels, drive revenues and foster a
collaborative environment of performance excellence. Award-winning “sales-leader” possessing
sound judgment, keen business acumen, and the ability to ascertain and analyze needs, forecast
goals, streamline operations and improve processes to deliver consistent on-time, accurate results.
Core Competencies
Strategic Planning & Execution New Business Development
Sales Management Client Relationship Management
Market Penetration Presentation & Communication
Competitive Positioning Professional Ethics & Conduct
Selected Highlights
Undertook a poorly performing business division and spearheaded a complete
division makeover, catapulting the company into an industry leader with $60M in revenue
sales and 12% profits within a 3 year span.
Served as a sales catalyst and strategic planner while leading a complex company
turnaround, transforming losses into significant profits which led to sustainable growth and a
rejuvenated sense of purpose for an underperforming $80M division, posting annual profits at
a steady 20% return-on-sales.
Professional Summary
Territory Manager 2010 – Present
CSA Plano, TX
Principal owner and operator of a highly-productive Texas Insurance Brokerage, representing over 30
preferred and standard carriers with specialization in providing comprehensive risk management
analysis, planning and implementation strategies to the Affluent, Commercial, and Voluntary
Employee Benefits Market.
Strategies include:
Maintaining effective relationships by scheduling visits, managing sales channels, and
educating clients about CSA products and services, portfolio results and production
expectations.
Ensuring accountability and business development through a heavy emphasis on marketing
strategies, business planning and measurable action plans, which resulted in 42% growth of
customer base.
Identifying and establishing key alliances and business partners in order to leverage the
company services and products in new areas, culminating in an explosive 54% revenue
growth.
Producer 2008 – 2010
Hub International WM Rigg Dallas, TX
Strategies included:
Prospected, cultivated, and managed personal book of business comprised of affluent
clientele with accounts in excess of $2.4million in annual revenues.
Continued
Amie Cherry Page 2 of 2
Developed custom solutions and counselled clients on best practices in risk control
strategies for a broad scope situations and conditions.
Recommended and Administered Risk Management reviews, playing an integral role in
developing programs and policies intended to neutralize or mitigate risks.
Drove client retention through participation in sales presentations and high level client service,
executing a company best of 78+% closing rate versus company average of 43%.
Cultivated strong relationships with clients in a myriad of industries and professions;
hospitals, doctors, attorney offices, and school districts (public and private sector) for
promotion of Affinity Marketing Program and Group Excess Programs.
Agent 2006 – 2008
Alexander Agency Plano, TX
Strategies included:
Performed full-cycle recruitment, prospecting and cold calling potential clients on a daily basis
to generate new leads, drive repeat and referral business, establish key relations and
maintain a continuous sales pipeline of prospects.
Conducted clients’ needs assessment in order to better ascertain ways to help meet clients
expectations and satisfaction.
Suggested suitable recommendations on policy coverages and options, closed sales, and
processed applications in an accurate manner.
Maintained an active awareness of current products / coverages offered, and underwriting
rules in a number of areas including, but not limited to automobile, fire, life, property, medical
and dental insurance or specialized policies such as marine, farm/crop, and medical
malpractice.
Planned and implemented highly-targeted marketing strategies to acquire a broad base of
accounts (high-income earners, large commercial accounts, and voluntary employee benefits
and excess group benefits), which substantially accelerated growth.
Memberships
Member Professional Women’s Network
Member Society of Marketing Professionals
Member The American Association of Inside Sales Professionals
Member American Marketing Association
Member & Notary National Notary Association
Member & Notary American Association of Notaries
Professional Affiliations
Sales Certification Certified Insurance Counselor
Consolidated Leaders Institute American Institute of Chartered Underwriters
Accredited Advisor in Insurance Associate in Risk Management
American Institute for Chartered Underwriters American Institute of Insurance
Associate in Personal Insurance API Supervisory Management Certification
American Institute of Chartered Underwriters American Institute of Chartered Underwriters
Education & Professional Development
Bachelor of Arts, Organizational Leadership 2015
Texas A&M University
Advanced Training
Sales Certification, Notary, Certified Closing Agent, General Agents License
Certified Executive Coach Management Certification
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