Quality Assurance Marketing

ANGELA N. RISACHER, MBA

**************@*******.*** 614-***-****

Performance Highlights:

Project Management

In the quickly changing digital environment, strong project management skills in web based technologies are crucial to the bottom

line. Therefore, it is critical to understanding timelines and budgets, and in taking them into daily consideration I was able to:

• Integrate marketing/development strategies and deliver an increased ability to hit pre set KPI goals by 35%

These increases were achieved by performing a root cause analysis, applying Six Sigma techniques, improving communication,

and developing processes that integrated the entire team.

Professional Background:

Digital Commerce Operations Manager – Garnet Hill October 2013 – August 2014

Led the project management, requirements documentation and testing efforts surrounding development of the Garnet Hill website,

as well as analyzed current customer trends for optimization opportunities

Accomplishments

• Provided first line leadership and management of the Web Content team

• Coordinated Web Merchandising and on site search analysis

• Conducted and coordinated complete user acceptance testing of new code releases

• Communicated and socialized new web functionality to the organization

• Collaborated with various areas of the company to ensure optimal launch and utilization of new enhancements as well as

measured and analyzed post launch project success

• Collaborated with development and business analyst teams across Cornerstone Brands and third party vendors on new

initiatives and functionalities from beginning to web live, many of which contributed at least a 10% increase in customer

engagement

• Researched and made strategic recommendations for the evolution of site features and functionality to maximize

effectiveness of the site for both desktop and mobile

• Led cross functional teams on web enhancement projects to ensure successful launches

• Leveraged and created internal reporting systems to lead development recommendations and calculated ROI for

prioritization

• Initiated and grew relationship in order to successfully coordinate with other areas of the business (creative,

merchandising, development, visual, etc…) to maximize creative digital solutions, identify & resolve technical problems,

drive best practices, and increase conversions

Manager for Cle. OH Quality Assurance Team – Rosetta (Digital Marketing) March 2013 – Oct. 2013

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Angela N. Risacher, MBA

Promoted to Lead due to outstanding ability to support and mentor team members as well as manage multi million dollar complex

digital projects and accounts successfully. Tasked with creating and driving an automation methodology for reports going to cross

functional teams to enhance communication and enable teams to react quickly to changing market demands.

Accomplishments

• Performed root cause analysis and created process maps for multiple multi million dollar digital projects to identify and

ensure project success for 5+ projects, thereby saving the company $100K+ in client revenue

• Created project plans and worked closely with cross functional teams to analyze current client web presence and make

customer experience enhancing suggestions that resulted in $200K+ in new business and higher conversion rates

• Utilized advanced Excel skills to create user friendly business development estimation tools and metrics dashboards,

resulting in a 50% improved rate of work estimation, as well as a 20% increase in project profitability.

• Negotiated team member utilization on projects according to projected workload analysis

Senior Test Lead & Community of Practice Lead – Rosetta (Digital Marketing) March 2011 – March 2013

Promoted to a Senior Test Lead and the CoP Lead due to exceptional work in project analysis, establishing training guides and the

ability to manage multiple projects while mentoring others on the use of New Technology. Drove Quality Assurance department

project acquisition by 50% over the course of 2 years.

Web Design Contractor – Kenyon College (Private College) December 2010 – April 2011

Recruited for and tasked with designing, implementing, and testing a content managed Spanish literature website for inter

collegiate collaboration during the school year (https://luna.kenyon.edu/).

Test Engineer – Rosetta (Digital Marketing) October 2010 – March 2011

Selected to be a founding member of the Quality Assurance team due to exceptional adherence to quality, analysis, detail, and

process improvement. Tasked with creating weekly Demand and Supply reports to predict future team utilization and maintain

team productivity at 85%.

Business Analyst – Rosetta (Digital Marketing) March 2010 – October 2010

Managed multiple multi million dollar accounts through project management, site analysis, business requirement gathering, and

functional design creation.

Analytics and Optimization Analyst – Rosetta (Digital Marketing) November 2008 – March 2010

Competitive Intelligence owner providing market share and keyword analysis for business development opportunities. Integrated

Web Analytics with overall E Marketing strategies and reported on sales growth, conversions and traffic to multiple multi million

dollar clients.

E Marketing

Analytics Contractor – Webbed Marketing (Digital Marketing) August 2008 – October 2008

Managed a portfolio of 20 clients and reported on the efficiency of the current Marketing strategies and provided action plans on

how to increase traffic and conversions.

E Commerce Advertising Intern – Data Memory Marketing (Media Wholesaler) January 2008 – May 2008

Analyzed online consumer behavior and trends and created targeted marketing strategies. Created and drove multivariate tests for

multiple sites resulting in a 7% rise in customer traffic and a 2% increase in conversions.

Sales Associate – Talbots (Retailer) May 2003 – January 2008

Professional Certifications:

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Angela N. Risacher, MBA

Weatherhead School of Management, Case Western Reserve University

December 2011 Green Belt Certification in Six Sigma and Quality Management

Rosetta

June 2009 SEO Certification

University of British Columbia

December 2008 Certified Web Analyst

The Ohio State University

January 2008 Webmaster Certification

Education:

Weatherhead School of Management, Case Western Reserve University

May 2012 MBA

Weatherhead School of Management, Case Western Reserve University

May 2007 MSM (General Management)

Kenyon College

May 2006 BA (Spanish Area Studies and English)

Community Involvement:

Village at Maplewood Website Creator

December 2013 August 2014 www.thevam.com

Garnet Hill Communications Team, Team Member

December 2013 August 2014 Garnet Hill

Rosetta Women’s Network, Founder

December 2011 September 2013 Rosetta

Mind the Gap (MTG), Founder

July 2010 September 2013 Rosetta

Skills:

Core Competencies

Fast Paced Work Environment Client/Third Party Relations

Data Analysis E Commerce

Cross Functional Collaboration Six Sigma Mobile/Tablet Visionary

Customer Centered Risk Management Strategic Planning Critical Thinking

Portfolio/Project Management Interpersonal Skills Market Research Creativity

Brand Awareness/Development Problem Solving Quality Assurance Training Development

Process Creation & Implementation Change Management Competitive Analysis Time Management

Team Building/Leadership/Mentor Presentation Skills Detail Oriented User Experience

Technology

Drupal/Alfresco/SharePoint MS Office Signals/Tag Manag. SLI/Onsite Search

Coremetrics/Omniture/Google Analytics Test Pro/HP Quality Center JIRA Monetate

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Angela N. Risacher, MBA

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