MICHAEL FRUCI
**** ****** **** *****, ******* Bay, CA 95746
916-***-**** Mobile
916-***-**** Home
acgdxl@r.postjobfree.com
HIGHLIGHTS OF QUALIFICATIONS
Senior level sales, marketing and business development management skills
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Thorough understanding of business services and technology-based solutions
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Visionary at creating successful sales, marketing, and business development strategies
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Seasoned leader in building sales growth, increasing productivity and overall efficiency
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Accomplished team builder, coach and manager with roll-up-the-sleeves leadership skills
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P&L, budgeting, and driving profitability through new business growth and client retention
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PROFESSIONAL EXPERIENCE
SALES AND TECHNOLOGY EXPERT Calabria Technology August 2010 - Present
• Calabria provides emerging technology solutions including mobile applications, custom websites, enterprise and
SaaS applications, database solutions, content management systems, payment gateways, and business services.
• Set up all company business strategies, selected and managed vendors, managed project managers and
contributors. Hands on project oversight with technical, architectural and development strategies.
• Provide company-wide P&L, vision, business best practices, leadership and company direction
• Created, designed, built and launched several vertical market solutions under brand names
VP OF SALES BIS Consulting Mar 2010 – Aug 2010
Set up Government Sales Program by securing Federal GSA IT Services Contract and CA State CMAS Master Award
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Contracts. Set up company as IT vendor with federal agencies, California, Texas and Michigan.
Sold Business Intelligence, Data Warehouse, Data Governance, Master Data Management, Database, Enterprise BI, BI
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Applications; Oracle OBIEE, Siebel Analytics, Cognos, Business Objects, Microstrategy, ETL, CRM, ERP, and IT Professional
Services. Technical staffing by retaining, screening and placing IT professionals.
Developed marketing materials for Federal GSA, CA DGS CMAS, and Fortune 2000 accounts.
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Senior level sales expert selling to C-level management and strategic targeted accounts.
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BUSINESS SERVICES CONSULTING Bellovetta Mar 2006 – Feb 2010
Execute complete sales cycle, from generating sales leads, coordinating sales activities and required resources for solution
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development, negotiating price and closing deals. IT sales and business development including processes and workflows.
Company engages in IT-based sales, business development and business services consulting
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Consultant B2B sales of IT technology development, BPO, web applications, and web services
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Develop marketing strategies, collateral materials, artwork, and web site graphic design, internet marketing
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Cultivated new sales into target vertical markets and enterprise technology-based platforms
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Provided turnkey staff augmentation and consultant placement into target accounts
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SALES DIRECTOR R Systems, Inc Nov 2004 – Feb 2006
Sold integrated IT solutions, BPO, application development, management consulting, and IT consultant solutions to C-Level
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management in Fortune 500 and Government accounts.
Target, penetrate, present, sell, and close business. Manage relationships and personnel.
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Develop new business through long and short term goals. Grew company to $48M
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R Systems specializes in custom software and application development, IT consulting, IT staffing, Sarbanes-Oxley services, e-
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commerce, data warehousing, CRM, supply chain management, BPO, logistics, and full cycle software development solutions.
Manage and write all proposal response documentation including pricing strategies
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Michael Fruci Resume
Direct experience in IT staffing, training, and managing national sales teams
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Travel as required. Invited speaker at numerous industry events.
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DIRECTOR BUSINESS SOLUTIONS Viafino Services May 2000 – Nov 2004
Managed Sales of IT, application development, e-business, and IT staffing solutions
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Executive level relationships with Federal and State agencies and Global 1000 accounts
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Manage complex technical sales processes including writing project solutions, scope of work, presentations, proposal
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responses, agreements, and implementation plans.
Secured award of CMAS information technology service contracts and Department of General Services (DGS) e-commerce
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master service agreement contracts for clients.
Sales specialist in application development using off-shore and domestic business models, IT consulting, IT staffing, e-
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commerce, data warehousing, CRM, supply chain management, integrated IT solutions, professional services, web services
and technology-based solutions.
REGIONAL SALES MANAGER Software Logistics d.b.a. / Logistix Feb 1994 - Dec 1999
Provide full-service turnkey technology solutions to strategic clients using consultant-type selling, business development, and
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account management methodologies
Managed target accounts Sony America, Hitachi America, Epson America, Acer America, Fujitsu America, Hewlett-Packard
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(Compaq), Sun Microsystems and Apple.
Logistix grew from $160M to over $800M over a five year period.
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Secured Microsoft replication, royalty, licensing, and software distribution contract
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Senior level understanding of outsourcing, manufacturing, fulfillment, distribution, channel marketing management, e-business,
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e-commerce, IT, portal and web store design, product development, turnkey CD-ROM, DVD and diskette replication, on-
demand printing, localization, and Call Center services.
Direct experience in staffing, training, and managing national sales teams
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Proficient in Supply Chain Management and Process Improvement methodology
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BUSINESS SERVICES CONSULTANT Majesty Innovations Apr 1987 - Feb 1994
Sold into C-Level executive management for Fortune 500 and Government accounts
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Set up sales channels, including OEM, dealer, system Integrator, VAR, mass merchant, catalog, distribution, retail, storefronts,
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Internet web stores, and e-business solutions.
Set up inside and outside sales, telemarketing, and customer service departments.
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VICE PRESIDENT AAFCO Precision Manufacturing Feb 84 - Apr 87 and Jun 74 - Sep 81
Manage sales, manufacturing, procurement, production control, and logistics.
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Manage operations, sales, business development, and marketing channel managers.
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Manage complex technical sales processes including writing project solutions, scope of work, presentation, proposal
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development, contracts, and project development plans.
Company engaged in high precision computer, industrial, and aerospace product manufacturing. NASA, Lockheed, and state
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and federal government client base
Awarded US Government Top Secret Level Security Clearance - June 1978
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WESTERN REGIONAL SALES MANAGER Bisco Industries Sep 81 to Jan 84
EDUCATION
Business Administration San Jose State University, San Jose, CA May 1979
ACHIEVEMENTS
• Honorary Mayor of Carmichael, CA 2007-2008
• Board of Directors, Carmichael Chamber of Commerce
• Chairman of 2008 Carmichael Business Expo
• Owner: www.SK6SuperFans.com Sacramento Kings Fan Forum Website
Michael Fruci Resume