PETER J. BERRIO
Phone: 651-***-**** Email: acga1q@r.postjobfree.com
Address: ***** ********* *****, *********, ** 55044 www.linkedin.com/in/peterberrio/
Results-driven, enthusiastic, and highly accomplished Executive with 24+ years of successful sales and
supervisory experience. Versatile strategist, recognized for having superior leadership skills, exceptional sales
abilities, and superlative business acumen. Dedicated to maintaining a reputation built on quality, service, and
uncompromising ethics. Currently seeking a Leadership position which will utilize all acquired skills, abilities,
and areas of expertise as follows:
Sales Techniques/Strategies New Business Development Contract Negotiation
Staff Training/Supervision P&L Accountability Program Management
Marketing/Advertising Key Account Management Process Improvement
Customer Retention Mergers & Acquisitions Go to Market Strategies
Budgeting/Forecasting Market Penetration Relationship Building
Pricing/Margin Growth Strategic Planning Purchasing/Logistics
AREER ACHIEVEMENTS
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Achieved 28% organic growth while integrating 9 acquisitions in 7 markets equal to $20M in annual sales for
Swisher Hygiene.
After developing a new Marine Division for Swisher Hygiene from the ground up, secured a new 5 year contract
with Norwegian Cruise Line worth $20M. Resigned them for an additional 4 yrs in April 2014.
Expanded into water filtration in the cruise industry by securing a $250K deal with NCL and receiving a 2 year
contract extension for Swisher Hygiene.
Sold and developed a national sales strategy program for the 3rd largest healthcare GPO in the U.S. – Amerinet, to
deliver the expected $10M in sales available from 23,000 members for Swisher Hygiene.
Expanded the Enterprise Rent-a-Car relationship to include a chemical program, increasing sales from $1M to
$5M for Swisher Hygiene.
Secured two major corporate contracts with Aramark and Avendra, each producing $10-15M per year, to become
the primary provider of all their kitchen equipment repair/parts needs for Ecolab, Inc.
Partnered with the VP of operations to enhance the customer experience through improved service
delivery/support functions, encompassing call center operations, parts delivery, and billing for Ecolab.
Restructured the sales and service team to establish Ecolab as the leader in the Cruise Industry within only two
years through updated product mixes, better marketing materials, continuous training, and new uniforms.
Signed a $120M, five-year sole source agreement with Carnival Corporation to provide all of its housekeeping,
laundry, food service cleaning, and sanitation chemical needs for Ecolab.
Developed a three-division pricing offering for Applebee’s International that led to a five-year sole source
agreement, valued at $29M, replacing Ecolab’s largest global competitor’s only national chain.
Consistently achieved objectives, generating $7M+ in annual sales with a 10% increase in budgeted growth, and
executed a pricing strategy that increased revenues 5% on each contract for Ecolab.
Generated $1.6M in 1996, $1.2M in 1997, and $900K by July 1998 while sales targets were $600K and closed
accounts with Walt Disney World, Sea World, Universal Studios, and Kings Bay Naval Station.
Twice-named the District Territory Manager of the Year and won recognition as the Area Territory Manager of
the Year.
XECUTIVE PROFILE
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Swisher Hygiene 2008 2014
VP, Corporate Accounts & Marine Division (2008 2014)
Tasked with developing new Corporate Account opportunities in the U.S. & Canada while formulating a national
strategy in the hospitality, federal government, and marine industries.
Responsible for sales strategy, marketing collateral, development of operational policies/procedures, and direct
customer development.
Created a full ship cleaning and sanitation chemical program, along with a service, logistics, and training
program for the cruise line industry.
PETER J. BERRIO
Phone: 651-***-**** Email: acga1q@r.postjobfree.com
Address: 16718 Innsbrook Drive, Lakeville, MN 55044 www.linkedin.com/in/peterberrio/
XECUTIVE PROFILE CONTINUED (PAGE 2)
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VP, Northeast Region & Marine Division (2010 2012)
Accountable for overseeing 16 markets stretching from The Dakotas to DC, up to Maine and Ontario, Canada
while holding full P&L accountability for a $48M organization comprised of a 120 people.
Trains and supervises 18 Area/General/Plant/Sales Managers, as well as manages current Cruise Line operations
and continues to develop the industry for growth.
Formulates/executes product line go-to-market strategies and drives performance of key business metrics in the
areas of customer retention, revenue growth, profitability, and efficiency.
Provides support to the company’s aggressive M&A initiatives with the region
Covalence Specialty Materials Corp. 2007
National Sales Director, Institutional
Created a new sales process to include customer profiling, broker/rep management, key reports, and pipeline.
Hired, managed, and trained a sales force which consisted of 10 Regional Managers and a broker network of 110
with annual sales of $250M.
Restructured the National/Strategic Account team and their overall function while developing sales and expense
budgets for each individual, not previously in place.
Managed pricing based on market conditions and resin costs to maintain contribution margin goals.
Ecolab Incorporated 1990 2006
VP of Sales, GCS Services Incorporated (2004 2006)
Directed sales activities for GCS Services, Ecolab’s equipment care division, comprised of a team of 9 direct
reports and 22 other employees.
Devised and implemented a comprehensive sales plan to maximize the growth potential of service and direct
parts programs.
Created and enforced new policies, procedures, and prospecting techniques for sales professionals along with
new pricing programs, proposals, and contracts for customers.
Director, Global Cruise (2002 2004)
Oversaw the business unit, including 28 direct reports, with a focus on delivering products and services to the
cruise industry globally.
Established the business plan and directed the sales and service team to effectively execute the strategies and
tactics of the plan.
Developed and enforced policies, procedures, and objectives for marketing and selling products and services to
the industry.
Introduced executive merchandising to corporate contacts and industry-specific marketing materials and tools.
Interacted with other corporate business units and 21 bonded warehouses worldwide to service cruise ships at any
port.
Served as an associate member of the International Council of Cruise Lines for political lobbying in the industry.
Directed the creation of products and services, pricing programs, marketing budgets, and sales objectives.
PETER J. BERRIO
Phone: 651-***-**** Email: acga1q@r.postjobfree.com
Address: 16718 Innsbrook Drive, Lakeville, MN 55044 www.linkedin.com/in/peterberrio/
XECUTIVE PROFILE CONTINUED (PAGE 3)
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Ecolab Incorporated (cont.) 1990 2006
Assistant VP, Corporate Accounts (2000 2002)
Cultivated and nurtured relationships with new corporate customers and secured renewal contracts with existing
customers in a four-state region.
Created and delivered sales presentations focused on individual client needs to grow sales with new and
established accounts.
Collected, analyzed, and compiled information on all national accounts in the region to create a high-impact
business growth plan.
Partnered with market managers, branch managers, and field sales staff to develop strategies for specific account
penetration and to drive customer corporate message to local and national facilities.
District Manager (1998 2000)
Led the company in field sales diversity training and increased sales staff knowledge, abilities, and achievements.
Planned, organized, and implemented sales programs for the district while coordinating budgets, forecasts, and
reports in accordance with area direction and objectives.
Trained, developed, and mentored territory managers, route managers, and service managers district-wide.
Managed a team of 14 direct reports and oversaw key account management.
Area Account Executive (1996 1998)
Identified prospective customers, scheduled sales calls, and compiled information on competitive products and
services.
Promoted and sold products and services through direct customer contacts in the central and northern Florida
markets.
Territory Manager (1990 1996)
Additional Work Experience includes Airlines, Travel Agent, Cruise Ship onboard Management positions &
Hotel Management positions.
DUCATION & TRAINING
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Technical Diploma - Rooms Division Management, American Hotel & Motel Association
Technical Diploma - Travel Industry, The Boyd School
ICENSES
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Private Pilot - 3rd Class
MN Accident, Health & Life Insurance Licenses