Personal Information

Name (last, first) Vitelli, Anna Cecilia

Nationality Italian

Place of birth Matera - Italy

Date of birth May 21, 1990

via Piacenza, 14 - 20135 Milano - Italy

+39/320-*******

acg9ud@r.postjobfree.com

http://it.linkedin.com/pub/anna-cecilia-vitelli/85/232/a29/

Work Experiences

From June to December 2014: Accenture Italy - Milan

Media Relations - Six months internship in the Media Relations team, part

of the wider Corporate Marketing Team of Accenture in Milan, started on the

23rd of June. This experience allowed me to better understand the synergies

between Media Relations and Marketing communication in a global context,

since I was able to see how the right methods of communication, as well as

the right media to reach the target audience, carries major weight in

achieving communication objectives

Activities: daily arrangement and forwarding of the business press review

to the whole Italian personnel (around 13.000 people); editing of

newsletters dedicated to specific business teams like those dealing with

Expo Milano 2015 or the Resources field; redaction of abstracts for the

global newsletter; monthly reports preparation and communication with the

global team for the media monitoring and results transmission. Support to

the digital marketing team for the content curation of the social media

posts and the Accenture newsroom update

Operative support in the organization of two marketing events:

- The press conference for the launch of Infinity (the Tv on demand by

Mediaset) on Google Chromecast, occurred on July 17th 2014 at the

Accenture headquarters in Milan. During the meeting the journalists

tried three demos: the Chromecast key by Google, the GoogleGlass and

the Accenture Video Solutions platform used by Telco companies like

British Telecom in the United Kingdom or Kpn in The Netherlands

- The press conference for the presentation of the design and innovation

technologies offered by Fjord, a London-based global service design

consultancy that specializes in creating wide-ranging digital

experiences and services for consumers, acquired by Accenture in 2013,

occurred on December 10th 2014 at the Accenture headquarters in Milan

References available on request

Education

From January to May 14 Inforgroup Academy - Milano

Web Marketing Specialist - Continuing Education Course

Three months course sponsored by Regione Lombardia with the European Social

Fund about: introduction to Marketing, Communication, Market Research,

Privacy, Social Media Marketing, Business Website, Blogging, SEM/SEO,

Performance Indicators, Data Analysis, Analytics. The course completed with

an eighty hours fieldwork as Social Media Manager and Web Marketing

specialist at Retail IN, a small business in Cernusco Sul Naviglio (MI),

specialized in technologies for retailers

During this course I became fond to Twitter and I use it almost

daily to extend my network and share interesting news about marketing,

advertising, social media marketing, technology or innovation

https://twitter.com/annacecilia90

Date 11/13 Universit Carlo Cattaneo - LIUC - Varese

Marketing - Second Level Degree

Degree Thesis Title: "The Web Marketing: theoretical basics and empirical

evidence in the Italian agribusiness"

Level in National classification: 100/110

Date 08/11 Universit Commerciale "L. Bocconi" - Milano

Economics and Management - First Level Degree

Degree Thesis Title: "The standard costs as instrument to allocate the

resources in the healthcare sector"

Level in National classification: 83/110

Date 03/08 Liceo Scientifico "Dante Alighieri" - Matera

Maturit Scientifica - Scientific Diploma

Study Experiences abroad

From August 2012 to January 2013: six months Erasmus program in The

Netherlands at the "Hogeschool Van Amsterdam"

Sustained Exams: Strategic Market Management; Market, Budgeting &

Forecasting; Business Strategy in Action; Business Ethics; Sponsoring and

Media

Work Experiences during the studies

2007 and 2008: basketball coach for 5 to 9 year-old girls at the Virtus

Matera

Occasionally: hostess/promoter

Personal Skills

Languages

Italian: native

English: proficient in spoken and written English

Spanish: medium professional comprehension

Certification: BEC Vantage (Business English Certification - B2) obtained

in May 2012

Information Technology Skills

Operative Systems: Windows, Mac

Graphics: MS Power Point

Word Processing, Data Analysis: MS Word, MS Excel, SAS

Certification: ECDL (European Computer Driving License) taken in January

2008

Interests

Basketball, Volleyball, Sailing, Reading, Painting

Certification: Scuba Diving Licence (CMAS) taken in 2007

Driving Licence A/B

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