Adriane Elizabeth Dixon
**** ****** **** **** ******, TX 77545
Phone: 281-***-****
Email: acg9ox@r.postjobfree.com
Marketing and Sales Expert
Goal and results-oriented marketing professional with over 11 years combined experience working in nonprofit and for-profit settings, driving sales, and collaborating with senior leaders and staff team members to develop and implement corporate and product marketing initiatives. Proven ability to manage ongoing client relationships and create long-term engagement plans through relationship building strategies. Skilled in Quark, Microsoft Publisher, Adobe Photoshop, Microsoft PowerPoint, Raiser’s Edge, SPSS, and Microsoft Office Suite software programs.
AREAS OF EXPERTISE
Project Management
Strategic Planning
Market Research
Team Building/Leadership
Event Planning
Relationship Building
Donor/Client Engagement
Interpersonal Communication
Public Speaking
Fundraising
Branding
Networking
Staff Supervision
PROFESSIONAL EXPERIENCE
Service Corporation International 2014 to Current
Hospice Relations Coordinator- Houston Market
Coordinated the hospice initiative for the Houston market of 34 locations around the city by engaging local hospice organizations through programs, CEU presentations and events.
Built relationships with professional caregivers in the hospice setting with a clear focus on execution and measurable outcomes
Rolled out, trained and monitored progress the Hospice Relations program got the Houston marketing
Developed local programs that will focus on educating hospice about the funeral and grieving process and the benefits of making arrangements in advance
Trained location team and pre need teams on developing relationships with local business related to the industry and served as an intermediary between senior living communities and field positons.
Terrace Assisted and Memory Care at Champions, Houston, TX 2010 to 2014
Marketing and Sales Manager
Manage company sales and marketing campaigns, including compiling data and market research reports, analyzing information, and implementing new and established sales practices to achieve occupancy goals. Advise prospective residents and family members throughout decision-making process by providing education and answering questions.
Key Accomplishments
Improved occupancy by organizing and updating the current database and maintaining consistent contact with potential clients.
Increased revenue by 25% and added an additional $975,000 in one year.
Maintains census above projection rates for two years by the building of relationships and partnerships.
Generate weekly sales leads by building relationships with residents, family members, and through professional referral sources.
Facilitate community presentations to provide information and market services and programs, advantages, and room availability to prospective referral sources and community groups.
Represent facility and increase awareness through participation in outside events, professional groups, and community involvement.
Created a successful in house system of accountability for employees through the creation of a rewards program that publicly recognized good deeds and outstanding customer service.
Plan events to raise funds for local organizations with purposes that are parallel to the senior living industry
A Granted Opportunity, Spring, TX 2007 to Current
CEO and Owner
Key Accomplishments
Secure opportunities through marketing and networking to write grants and provide fundraising and board development services for nonprofit organizations on contractual basis.
Research, identify, develop, and prepare grant opportunities to fund programs and services.
Maintain relationships with new and prospective funding organizations and nonprofit development teams in search of grant funding.
Adriane Elizabeth Tate
3002 Acacia Fair Lane Fresno, TX 77545 Phone: 281-***-**** acg9ox@r.postjobfree.com
The Grace Care Center of Katy, Katy, TX 2008 to 2010
Director of Admissions
Guided families through admissions process, including explaining legalities, reviewing medical information, and ensuring completion of all admissions forms.
Generated positive image for organization, and encouraged word-of-mouth referrals through community presentations, as part of outreach marketing strategy.
Maximized admissions for residents requiring sub-acute level care by maintaining regular contact with potential referral sources, including hospitals, physicians, insurers, case management companies, and health care agencies.
Coordinated facility tours and ensured follow-up communication with tour attendees to close sales.
Maintained up-to-date knowledge of current regulations governing Medicare / Medicaid and private insurance company reimbursement processes.
Personally visited new referral sources as part of innovative marketing plan to ensure increased admission rates that generated $5 million in revenue.
Southern Echo Inc., Jackson, MS 2003 to 2004
Resource Development Coordinator
Coordinated fundraising and soliciting activities for development office, including grant writing and cultivating relationships with donors and prospective donors.
Wrote grants for operational support of organization to meet agency annual budget needs of $1 million.
Ensured fund development process was program-driven and matched organizational mission, philosophy, and overall goals.
Wrote all government and foundation letters of intent and proposals, assisted with creating grant budgets, and coordinated necessary follow-up with current and prospective funders.
Collaborated with other Mississippi-based nonprofit organizations to formulate and compile supporting data to assist in obtaining funding.
Facilitated workshops to provide guidance and training for start-up nonprofits.
Education And licensures
University of Alabama, Tuscaloosa, Alabama
Master of Arts, Communications; Advertising and Public Relations, 2002
Mississippi State University, Starkville, Mississippi
Bachelor of Arts, Communications; Public Relations; Minor: Political Science, 2001