Customer Service Manager

I sabelle White

* ******* ****, **********, ***** CM11 2AU

M: 077******** E: acg85f@r.postjobfree.com

Profile

A creative marketing and branding graduate with fantastic interpersonal skills, an attribute that helps me, create thoughtful

and empathetic campaigns that targeted audiences can relate to and helps build vital customer relationships. I have three

years experience as marketing manager for a small events company, focusing most of my time with this company at

looking into successful ways to use marketing as a growth tool for the business, whilst working with a very small budget.

My achievements at this company included seeing revenue increase by 300% over the three years through a combination

of effective marketing and branding exercises and the expansion of the brand into new international markets.

Employment

August 2014 - Present Secret Brunch – London, UK

Marketing Consultant for the launch of Secret Brunch Paris. Drawing on my previous

experiences of creating marketing campaigns for new international markets and my

ability to research and understand new audiences, we are currently preparing to launch

this luxury lifestyle brand to the French market and preparing a branded travel package

for UK costumers. Pre launch I have been bought on to assess budgets, marketing

strategies and establish KPI’s to measure to viability of expanding the brand further

afield in the future based on this business model.

March 2014 – Dec 2014 Cash & Rocket – London, UK

Events Coordinator for the Cash & Rocket Charity Tour. I was Responsible for the

logistical coordination of this luxury fashion and lifestyle branded event. Being a highly

organised individual, whilst being able to work in a fast paced and high pressured

environment was the key to my success in this role, as at any one time I would be

dealing with a variety of tasks including; obtaining city permissions, organising travel &

entertainment arrangements, maintaining communication with third party suppliers as

well our three title sponsors; Valentino, mophie and Net – a – Porter. It was this

organisation and my ability to work well as a team that lead to the events huge success

and raising £795,000 for our chosen charities.

June 2011 – March 2014 Modball Rally – London, UK

Marketing Manager for the Modball Rally. Overseeing the growth of the Modball Rally

with its launch into international markets including the USA and Australia. My biggest

achievements in this role are related to sales and marketing:

• Creating a vibrant social media profile with Facebook fan page, to drive traffic to the

site, increasing social engagement and sharing, and addressing customer service

issues. This resulted in increased online sales by 17.5%.

• Expansion into Australia, with the initial sales target being reached within 3 months due

to a dedicated and carefully thought out marketing campaign which combined display

advertising, social media, SEO optimization and PR communications.

• Increasing the companies overall revenue by 300%.

May 2010 – Sep 2010 Coffin on Cake PR – London UK

PR Intern. Shadowing the menswear account manager I was able to use my

interpersonal skills to build relationships with members of the press and to chase story

leads for our brands and products. Staying up to date with current trends was imperative

as to better understand our brands relevance and to know what publications and

websites to target. I was also able to build on my administrational and report-writing skills

within this role as I was tasked with producing the monthly reports that consisted of large

complex excel documents, which were created by analyzing the worth of monthly

coverage that we as an agency achieved for our clients.

Experience

Jan 2012 - Jan 2013 Big Eyes Little Soles – Fashion and Lifestyle Blog

Regular contributor to this popular female fashion, footwear and lifestyle

blog. (Please scan the QR code for examples of my work.)

May 2009 – Oct 2012 Clubhunt.co.uk – Event listing site

Online contributor and content creator documenting my time and experiences

in Ibiza.

May 2009 – Sep 2009 Father Jacks – Ibiza, Spain

Bar Manager at Father Jacks Irish bar on the island of Ibiza. This was a very insightful

few months that gave me a chance to immerse myself in both Spanish culture as well as

Ibiza’s infamous clubbing and lifestyle brands. These few months were hugely influential

in my decision to begin a career in events and marketing.

Education

Oct 2008 – May 2011 Nottingham Trent University

Fashion, Marketing and Branding BA (Hons) – Second class honours (2:1)

Modules Included:

- Brand environment

- Marketing and business systems

- Design and visual culture

- Brand identity management

- Marketing strategy

- Brand intelligence and repositioning

- Adobe creative workshops (Photoshop, Illustrator, Dreamweaver and Premier)

Final project: Limitless London

The aim of this self-devised brief was to create and market a new sister brand to ‘Visit

London’ that was aimed at attracting young people to the City of London. The outcome

of this brief was a 7000 word research and implementation report. The report examined

marketing strategies, target audiences, case studies, effective brand communication

channels as well as several other vital elements needed for the launch of a new brand. A

website was designed based on web 3.0 model along with an integrated social media

campaign. To accompany this a TV ad that was filmed and edited using Adobe Premier

was created and an outdoor advertising campaign was bought to life using my

Photoshop and Illustrator skills.

Limitless London Logo created using Adobe Illustrator and Photoshop. “Targeted towards a younger

audiences, the vibrant multi-coloured palette has been chosen to stand out from the usual reds, whites

and blues that are so commonly used throughout London’s current communications.”

References: Jon Bourgerie, CEO Modball Rally – acg85f@r.postjobfree.com

Dean Bennett, Director Coffin on Cake – acg85f@r.postjobfree.com

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