Event Marketing Specialist

Whitney Wesley

501-***-****

acg7tu@r.postjobfree.com

To Whom It May Concern:

I am writing in response to your Brand Ambassador open position. The position requirements and my skills are

a perfect match. As you will see on my enclosed resume, I have the educational background, professional

experience and skills, and track record for which you are searching. In addition, I am motivated and enthusiastic,

and would appreciate the opportunity to contribute to your company.

Sincerely,

Whitney Wesley

Enclosure

Whitney Wesley

501-***-**** • acg7tu@r.postjobfree.com

MARKETING DIRECTOR

Promotions & Management Executive

Over 3 years’ experience with strategic promotion and marketing for small and big named companies

and brands, media and entertainment; Promotional talent management for Zouco Models. Highly

professional, competitive, passionate, persuasive and articulate, able to achieve results others believed to

be impossible.

Experienced in marketing, event coordination, public relations, partnership building, talent

management, promotion, traveling promotions, and product management.

Demonstrated success record in:

Management, Branding, Positioning product lines (Managed talents successfully executed

promotions):

• Seagram’s Gin

• Parrot Bay Liquor

• Smirnoff Liquor

• Academy Sports

• GGP Black Friday

• Toyota Go Green Tour

• Pine Bluff Smoke Fest

• Stanley Brand Thermos products Tour

• Windows 8 Phone Demo

• Windows 8 College Tour Demo

Travel Coordinator/Manager

• BET Rip The Runway/106th and Park

• CBS Common Law

• Bonners Brother Hair Show

• Client Eastwood Trouble with the Curve Movie

Experienced with both ad agency and direct sales strategies and tactics for television and

radio.

Designing creative event marketing campaigns targeted at social media.

Motivating staff, models, and talents to exceed performance levels.

Proven record of initiative and success in campaign management, development, writing,

coordinating, and project management from small projects to large scale television network

associated events and production companies.

Whitney Wesley

Promotion and Marketing Professional

Page Two

CORE COMPETENCIES SKILLS

• Campaign Management • Multi media Marketing • Event Coordinating

• Market Research • Strategic Planning • Multi media Promotion

OTHER PROFESSIONAL SKILLS

LRSD Asst Secretary: Answer phones, assist secretary with any needed tasks, file mail

•

2003 2004 $7.15

GC Service: Customer Service & Collections Rep: Inbound Calls

•

2004 2006 $8.50

Wecho Videos: Sales Rep: Inbound/Outbound calls to cable customers to promote packages

•

2006 $9.00

Home Caregiver: Nanny Feeding, light housekeeping, cleaning and any other needs the parents

•

needed for child.

2008 $8.00

E&H Electronics – Receptionist: Answer phones, file receipts, cash register, customer service

•

2009 $9.00

WCW Media CEO: Marketing, promotions, talent management, photography

•

2009 Present

Residential Care Assistant: Assisting with caring for family patient on Outpatient Hospice

•

including feeding, assisting going to bathroom, giving pain medicine when needed, and any other

needed tasks to help make comfortable.

2012 Volunteer for family

PROFESSIONAL EXPERIENCE

Management Executive, Zouco Models 11/11 Present

• Manage and promote models and talents to help them achieve their ultimate goals and execute

promotional events and other job assignments.

CEO, WCW Media 07/09 to Present

• Founder and CEO of WCW Media. WCW Media is a marketing and promotion business,

utilizing local talents and resources to aid in expanding businesses and residential growth.

Services includes: Promotional Staffing, Photography, Event Coordinating and Hosting, etc.

EDUCATION TRAINING

Degree in General Education, Pulaski Technical College, 2008

Modeling and Acting, Reflections Modeling Agency and School, 2011

Promotional Marketing Experience:

December 2008: Dove Go Fresh Body Mist- Promotional Model/Brand Ambassador

*Distributed samples to consumers

May 2009: Diageo-Smirnoff Promo-Promotional Model/Lead Brand Ambassador

*Promoted the new summer party pack to consumers in local store; soft sales

May 2009: Allure Marketing, 'Fling' Runway party Model

*Runway model

June 2009: Diageo-Parrot Bay Promote- Promotional Model/Lead Brand Ambassador

* Promoted the new summer party pack to consumers in local store; soft sales

May 2010: AARP Wal-Green Wellness Tour- Promotional Model Brand Ambassador

*Promoted health checkups at Walgreen stores; registered consumers via ipad

Aug 2010: Shell's/Kroger's Promotional Model

*Distributed premiums

Aug 2010: 1st Annual Burn Up The Runway Models/Independent Artists Showcase

*Event coordinator

September 2010: Well Check Program- Field Manager/Administrator

*Managed brand ambassador, submitted timesheets, setup/teardown, inventory,

Signed consumers up to receive flu shots at local mall

November 2010: GGP Black Friday Promo- Promotional Model/Brand Ambassador

*Distributed premiums

February 2011: Fox 16 News Commercial

*Extra /background model

May 2011: Planters Naturally Remarkable Tour- Promotional Model/Brand Ambassador

* Distributed samples to consumers at Riverfest

July 2011: Justin Beiber Someday Fragrance- Promotional Model/Brand Ambassador

*summer sampling program at local mall

July 2011: Soulful Shots Summer Preview

* Fashion Show Model

July 2011: Red Butterfly Magazine-Swimwear Edition

* Swimwear Model

Whitney Wesley

Promotion and Marketing Professional

Page Two

Aug 2011: Fall Bridal Fair

* Bridal Fashion Runway Model

Aug 2011: 2nd Burn Up The Runway Models/Independent Artists Showcase

*Event Coordinator

Sept 2011: Academy Sports- Promotional Model/Brand Ambassador

*promotion at football game, assisted with games, distributed prizes.

Sept 2011: Smoke on the River- Promotional Model/Brand Ambassador

* Distributed samples at smoke convention

Sept 2011: LaShante “To The Floor” music video- video model

*http://www.youtube.com/watch?v=35IE3WFjlLE&sns=fb

Oct 2011: Justin Beiber Someday Fragrance-Promotional Model/Brand Ambassador

*Fall sampling program at local mall

Oct 2011: Taylor Swift Cover Girl Speak Now Tour- Photo Booth Model

*Distributed premiums, took digital pictures during concert

Oct 2011: Elplegca “D Boy Life” video ft cameo with Willie of Day 26

*Dancer

Oct 2011: Stanley Built For Life Tour- Promotional Model/Brand Ambassador

*distributed premiums, assisted with games, survey

Oct 2011: Toyota Go Green Tour- Promotional Model/Brand Ambassador

*distributed premiums at state fair

Oct 2011: Walgreens Wellness Tour- Promotional Models/Brand Ambassador

* Promoted health checkups at Walgreen stores; registered consumers via ipad

Oct 2011: Ford Warrior in Pink-Breast Cancer Promotions - Brand Ambassador

*Distributed premiums at breast cancer walk

Nov 2011: CBS “Common Law” Film

* Background model

Nov 2011: Jump On a Jingle Mall Promo-Field Manager

*managed ambassador, distributed premiums, inventory, submitted timesheets,

took pictures of event

Dec 2011: 5th Annual Texas Music Conference

*Runway model

Feb 2012: Seagram’s Gin Promo

*Lead ambassador; took pictures of event, chaperone calendar models at signing

at various stores

Feb 2012: Zouco Models BET Rip-The-Runway Trip Coordinator-Executive Assistant

*reserved rentals and lodging, assisted with driving

Mar 2012: ‘’Trouble With The Curves” Film

* Extra

Apr 2012: Glade Happier Promotion- Brand Ambassador

* sampling

May 2012: Tagg The Pet Tracker Promotion- Brand Ambassador

*Distributed premiums at local dog competition

Aug 2012: Academy Sports- Brand Ambassador

*Tailgate game activation; distributed premiums

Sep 2012: Academy Sports- Promotional Model/Brand Ambassador

*promotion at football game, assisted with games, distributed prizes.

Oct 2012: Window 8 Field Brand Manager-College Tour Arkansas

*Setup/tear down; inventory, data capture; handling time for b.a’s; picture taken of activation; recap;

distributed premiums; demo windows 8 on surface/laptop

Nov 2012: Windows 8 Phone Tour Brand Manager –Atlanta, GA

Setup/tear down; inventory, distributed premiums; data capture; handling time for b.a’s; picture taken of

activation; recap; demo windows 8 on smart phone.

Dec 2012: Chevrolet Ride n Drive Tour-B.A

*distributed premiums, signed guests up for raffle, encourage guests to test drive vehicles.

May 2013: Verizon

*demonstrated new accessories and wireless phones; distributed premiums

Jun 2013: Chevrolet-product specialist

*answered questions guest had about automobile; distributed premiums

Jun 2013: 1st Annual HMM Beauty Convention

*Event Coordinator

Aug 2013: Academy Sports Arkansas Razor Back Tailgate

*games activation; distributed premiums

Nov 2013: Fixodent

*Sampling

Jan 2014: Vaseline

*sampling

Feb 2014: Dove Deodorant

*informed consumers of the benefits of using dove; distributed coupons

Mar 2014: Straight Talk Wireless

*Demonstration; distributed premiums

Apr 2014: 5hour Energy-Deep Ellum Art Festival

*sampling

May 2014: Stare Farm Better State Campaign

*Informed consumers of insurance benefits, distribute premiums, and gather leads.

June 2014: Plateware Reduction Survey Team

*Collected surveys on an ipad from customers at Golden Corral Restaurant

Jun 2014: 2nd Annual HMM Beauty Convention

*Executive Producer

July 2014: Samsung Galaxy S Tab Demonstration

*Demonstrated the Galaxy Tab S

Aug 2014: Robinson Fruit Shoots

*Sampling

Sep 2014: Straight Talk Wireless/Make-A-Wish Demo

*Demonstrated Samsung Galaxy

Sep 2014: Bridal Savior Faire Bridal Show

*Runway Model

Sep 2014: Greyhound 100th Anniversary Mobile Tour

*Took guest on tour of different greyhound buses, game activation, distribute premium

Oct 2014: Army Strength Tour

*photo booth activation; obstacle course attendant, registration through ipad; and distribute premiums

Oct 2014: Air National Guard

*Signed attendees of carnival up using ipad; distribute premiums; game area; assisted with obstacle

challenge.

Oct 2014: Nintendo Super Smash Bros

*Arkansas Razorback tailgate activation; worked gaming area and demo the Wii U and DSXL;

Distributed premiums.

Nov 2014: Target Holiday Toy Event

*Demonstrated different toys sold at the retail store and encouraged consumers to purchase.

Dec 2014: Buick Independence Bowl

*Registered attendees up for promotion; took pictures using ipad; distribute premiums

Dec 2014: KitchenAid

*Demo stand mixer; promoted promotion sale

Dec 2014: WM Holiday Race Track Event

*Sampled Meatballs and Spanish Shrimp Rolls

Whitney Wesley

Promotion and Marketing Professional

Page Two

Travel Coordinator/Manager:

Feb 2012: BET Rip The Runway/106th and Park

*Took 25 models and talents to show; traveled via passenger vans from Arkansas to

New York.

Feb 2012: BET Wild Out Wednesday

*Took talents to audition to perform on show; traveled via van from Arkansas to

New York

Feb 2012: Bonners Brother Hair Show

*Took models to audition to be in show; traveled from Arkansas to Atlanta via

SUV.

Mar 2012: Client Eastwood Trouble with the Curve Movie

*Took models to be promotional models at event; traveled from Little Rock, AR

Contact this candidate