Sales Marketing
Resume:
Joseph M Bianchi
Greenville, SC 29607
*************@*******.***
Summary I'm a marketing professional with over thirty years of experience in journalism, marketing,
public relations, investor relations, sales management and radio. I have worked both in corporate
environments and owned my own companies. I'm also a published author and conference speaker with
five books in print, one of which has been translated into several languages. My core competencies
emerge from my corporate positions involving strategizing marketing plans, both from an employer and
client perspective. My responsibilities as a key planner for a number of well known companies, and my
senior level responsibilities liaising with medium and C level executives gives me an edge over other
candidates with similar skills. I have been intimately involved with analyzing marketing and promotional
plans for top level executives for years, serving as their “eyes and ears” as well as their closest adviser
on all major projects. I have been the creator of important collateral material, voice overs, media scripts
and speeches; and have been heavily relied upon to coach and advise executives on major policy
announcements. Expert level skills in: • MARCOM • Customer relationship marketing, retention and lead
generation • Risk management • Product management, development and pricing • Direct mail • Email and
on line marketing • Social Media
Experience
President/Owner at CALVARY PRESS PUBLISHING February 1998 Present (15 years 10 months)
PROFESSIONAL EXPERIENCE
1998 present
Complete responsibility for all company operations including: product pricing, lead generation, direct mail,
marcom, screening writers, book and sales development; on line commerce and distribution, as well as all
public relations functions. Developed international translational marketing effort; books were placed in
Asian and European markets in native languages; initiated all CRM, ERP and SCM functions. Negotiated
all vendor contracts; complete responsibility for P&L.
ACCOMPLISHMENTS
• Created complete network of on line products for world wide distribution.
• Responsible for increasing sales by over 50% in world market.
• Revamped and over saw company’s accounting procedures.
• Initiated and directed new sales operations, including personnel.
• Created marketing proposals for complete product line.
DIRECTOR OF OPERATIONS at EINSTEIN COMMUNICATIONS 1990 1998 (8 years)
Complete responsibility for risk management; lead generation, customer retention and relationship
marketing, marcom, creative development, ad campaigns, marketing research and proposals as well as
sales promotion. Involved in hi tech public relations, promo’s, and market placement. Garnered over $3
million in new business; provided sales training to major corporations. Public speaking instructor for high
level executives. Marketing consultant to hi tech medical and dental device companies.
ACCOMPLISHMENTS
• Created major research proposals for major and medium sized corporations.
• Created ad and media campaigns.
• Created sales monitoring resources to increase marketing effectiveness.
• Took a small software company from $250,000 in sales, to $2.5 million in sales.
PRESIDENT at BIANCHI AND ASSOCIATES 1986 1990 (4 years)
This was my own company specializing in sales lead marketing, marcom, public relations, advertising,
marketing, collaterals, risk management and sales promotion. Major advertising and promotional
campaigns formulated for national realtors, Fortune 500 companies (Conoco, Mitsubishi, Xerox, Pitney
Bowes, General RE), medium and small businesses.
ACCOMPLISHMENTS
• Created sales, marketing and PR campaigns for major corporations.
• Created major systems and proposals for medium sized companies to make them “major players.”
• Developed major sales plans for new start up companies.
COMMUNICATIONS MANAGER at CONTEL FINANCIAL SYSTEMS 1983 1986 (3 years)
Responsible for all internal and external company communications; investor relations, public relations,
new product introductions and sales monitoring.
ACCOMPLISHMENTS
• Created and monitored sales staff of over one hundred people.
• Created new product marketing and sales strategies.
• Directed international publicity.
• Key note speaker at investor relations meetings.
MANAGER OF COMMUNICATIONS at PITNEY BOWES, INC 1979 1983 (4 years)
Responsible for all in house and external communications and publications, marcom, direct mail, sales
lead generation and analysis; marketing reports, public relations and IR.
ACOMPLISHMENTS
• Created complete communications system for sales force.
• Created sales publications as training vehicles and external DM.
• Created comprehensive field sales research methodology to improve sales and marketing effectiveness.
• Created company wide collaterals.
Skills & Expertise
Publishing
Social Media
Editing
Marketing Strategy
Advertising
Public Relations
Strategic Planning
Online Advertising
Social Media Marketing
Public Speaking
New Business Development
Marketing
Blogging
Copywriting
Marketing Communications
Product Marketing
Start ups
Education
Yale University M.Div., Theology/Theological Studies, 1987 1989 Grade:
HONORS
New York University Bachelor's degree, Communication, Journalism, and
Related Programs, 1975 1978 Activities and Societies: Columbia
University School of Journalism Award for work on the Publication, "The
Historian."
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