Marketing Sales
Resume:
James Iwasaki
**** ****** ***** ***** ( Chino Hills, California, 91709 ( Cell
Email: **********@*****.***
Professional Experience
Partner- 11/2012-Present
Project Management USA, Chino Hills, California
Managed business development and account management for all aspects of the
day to day business. Identified, prospected and assessed the needs of
potential clients for the premier digital/strategy firm. With an
informative needs assessment interview, developed custom marketing
solutions to create meaningful campaigns with digital solutions. Mobile
and digital experience is what separates me from the rest. A working
knowledge of action-pathway custom website design and development, re-
target marketing, behavioral and contextual targeting, Pandora, pre-roll
video, SMS text marketing, SEM, SEO, App development. Relationship building
and rapport with clients are also keys to my success. Creatively developed
website concepts and strategies to help clients get a meaningful return on
their investment.
Selected Contributions:
V Expert knowledge of Advertising principles and the sales process.
V Knowledgeable understanding of cutting edge mobile and digital assets.
V Strong presentation skills and building rapport with clients.
V Strategic planning while providing results based marketing solutions.
V Strong understanding of website needs and design.
V Helped build a strong ROI for all online expenditures.
ACCOUNT EXECUTIVE- INTERACTIVE/MOBILE SPECIALIST, 10/2011 - 10/2012
Orange County Register - Santa Ana, California
Met directly with business owners and Marketing Directors to develop,
design and implement advertising and marketing solutions to drive digital
and foot traffic to their business. Through a vast selection of
advertising solutions of, SEM, SEO, Social Media Management, banner
placement on both desktop and mobile devices, app development email
marketing and SMS Text Marketing. Other products sold but not emphasized,
news print, direct mail, and other print products.
Managed a book of business for some of the top advertisers in Orange County
including shopping centers, dinner theatre's non-profit foundations, sports
bars, flooring stores, furniture stores, plumbers, plastic surgeons, career
colleges, restaurants and franchised fast food restaurants.
Worked one on one with key decision makers to custom fit advertising
programs that drive revenue to their businesses!
Selected Contributions:
V Built relationships with new and existing clients to develop new
business and current revenue clients.
V Worked with small and large local businesses the Orange County market.
V Designed, implemented and managed accounts both digitally and print
programs.
V Met annual revenue goals.
DIRECTOR OF MARKETING, 9/2009 - 9/2011
McMahon's RV - Irvine, California
Created strategies, develop, and implemented comprehensive marketing for
the Largest RV dealership in California. From concept to delivering result
oriented advertising programs for RV shows and regular in store promotions.
Develop websites (including analytics), online campaigns with CBS, NBC,
ABC, KTLA, KFI, KLOS, JACKFM, ESPN, KKGO, KLAC and more as well as Search
Engine Marketing on Google, Yahoo, Bing, AOL and other top search engines.
Manage and implement
Coordinate overall marketing efforts in accordance with corporate goals.
Planned and executed an advertising budget of $1,500,000 in advertising
annually.
Selected Contributions:
V Wrote, developed and co-produced 30 minute infomercial.
V Negotiated rates and built relationship with the top media mediums in
the Los Angeles Market.
V Developed and wrote television and radio campaigns for RV shows and in-
store promotions.
V Achieved goal of becoming the number one RV dealership in the state of
California and the
number two dealership in the U.S.
PRESIDENT, 8/2008 - 9/2009
e media & marketing- Chino Hills, California
Started an advertising agency from the ground up. Managed and created
strategies for and develop, executed, and manage comprehensive marketing
and integrated initiatives designed to penetrate and saturate targeted
markets. Communicate with clients, management, internal departments, and
vendors to coordinate overall marketing effort in accordance with corporate
goals. Analyzed and researched target market using Strata, Nielson, and
Arbitron while placing aggressive advertising plans to eventually achieve
solid increases in business and built solid relationships.
Selected Contributions:
V Pioneered and marketed SMS Text marketing. Since 2008, text marketing
was cutting edge advertising. Now it is a medium that is more
commonly place.
V Wrote scripts and developed :30 second commercial for clients.
V Researched and targeted customer. Once identified, targeted that
customer and implemented programs to effectively reach that customer
through marketing campaigns.
V From Jingles to production. From website construction to SEM, my
advertising agency was a full service "Electronic" media company.
V SEO and SEM sales for large and small clients.
V Website Template sales for small and medium sized businesses.
ACCOUNT EXECUTIVE, 12/2005- 8/2008
TIME WARNER/CHARTER MEDIA - Riverside, California
Developed and managed advertising campaigns for clients, including
development of promotional materials, creative script writing. Proficient
understanding of Nielson ratings, Strata (View 32), and Cable Qual, .
Defined and evaluated client marketing programs and analyses. Tracked,
projected, and reported both advertising and viewer-based marketing
programs. Maintained communication with management to ensure marketing
activities aligned with business goals. Provided leadership and direction
to marketing associates to guide the creation of marketing materials and
ensure congruence with objectives. Expert with all research tools and
analysis of appropriate target and demographic markets while maintaining a
consistent increase in billing each and every year.
Selected Contributions:
V Successfully maintained and increased client base by designing and
implementing strategic customer-retention projects.
V Researched, planned, and executed successful television advertising
campaign for all clients that increased monthly revenue while
retaining customer base.
V Achieved top sales in the Region. Honored @ 2006 year-end awards
ceremony for achieving 124% of annual budget!
V Achieved top sales corporately. Honored @ 2007 year-end award ceremony
for exceeding annual budget over 119% of annual budget. "Quest For
the Best" recipient (Only one other Account Executive in the Los
Angeles DMA). Including a Trip to Mexico.
DIRECTOR OF MARKETING, 11/2004 - 11/2005
GIANT RV - Montclair, California
Created strategy for and develop, execute, and manage comprehensive
marketing plan encompassing integrated marketing initiatives designed to
penetrate and saturate targeted markets. Communicate with customers,
management, internal departments, and vendors to coordinate overall
marketing effort in accordance with corporate goals. Planned and executed
an advertising budget of $2,200,000 in advertising annually. Analyzed and
researched target market using Strata, Nielson, and Arbitron while placing
aggressive advertising plans to eventually achieve the honor of
"California's Largest RV Dealer"! Led and direct forward-thinking marketing
team.
Selected Contributions:
V Drove up overall RV sales by 42% (year-to-date) through developing and
implementing aggressive advertising campaigns.
V Increased corporate gross profit by over $40 million year-to-date by
increasing traffic flow, and increasing efficiency in sales process,
and decreased the cost per lead. By the creation and implementation
of highly effective marketing campaigns.
V Achieved goal of becoming the number one RV dealership in the state of
California and the number two dealership in the U.S.
ACCOUNT MANAGER, 12/1999 - 11/2004
COMCAST/AT&T/MEDIA ONE - Corona, California
Developed and managed advertising campaigns for clients, including
development of promotional materials, creative script writing, Nielsen
Rating research. Defined and evaluated client marketing programs and
analyses. Tracked, projected, and reported both advertising and viewer-
based marketing programs. Maintained communication with management to
ensure marketing activities aligned with business goals. Provided
leadership and direction to marketing associates to guide the creation of
marketing materials and ensure congruence with objectives. Expert with all
research tools and analysis of appropriate target and demographic markets
while maintaining a consistent increase in billing each and every year.
Selected Contributions:
V Successfully maintained and increased client base by designing and
implementing strategic customer-retention projects.
V Researched, planned, and executed successful television advertising
campaign for all clients that increased monthly revenue while
retaining customer base.
V Achieved top sales, "Super Star"/Presidents Club 2000 Status, "Rookie
of the Year 2000", "Top Prospecting Account Executive 2001" and
"Highest Net Sales 2003"
BUYER/MANAGER, 4/1986 - 6/1998
NORDSTROM - Costa Mesa, California
Responsible for all aspects of buying, merchandising, advertising and
driving sales in six Orange County
stores. Sought out new trends and accessories for the largest buying
responsibility in the company. Selected
as a lead buyer to represent the Southern California region in European
buying trip. Designed and developed dress shirts, accessories, and
sleepwear for the company. Developed advertising campaigns around
merchandise as well as implemented presentation for programs.
Education
Bachelor of Science Degree, Marketing, 1986 ( CAL POLY - Pomona, California
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