Marketing Medical

S.Balaji

No **** Lig * **th Cross St, Velacherry, Chennai - 42.

Mobile: 0-988*******

MailTo: ***************@*****.***

Objective: Intend to build a career with leading corporate of Quality

Environment with committed & dedicated people, which will help to explore

fully and realize potential. Willing to work as a key player in challenging

& creative environment.

Summary:

1. Master of Philosaphy (Management) Prist University Thanjavur (2011)

- First Class.

2. Master of Business Administration(Hr & Marketing) M.N.M Jain Engg

College (2009) - first class

3. Bachelor of Commerce in Loyola College (2007) - first class

4. Higher secondary -Alpha matriculation Higher Secondary School

(2004)- first class

5. Matriculation - Anjuham matriculation Higher Secondary School

(2001)- second class

6. Master diploma in Computer application (SISI)

7. Tally 8.1

8. Supply Chain Modelling And Analysis from Liba.

PROJECT WORKS:

1. Mini project work in Apollo hospitals Chennai.

2. "A study on effectiveness of employee motivation in the traffic

department at Chennai Port Trust"

3. "A Study on Women Perception towards Women Entrepreneurship with

reference to Chennai City"

. Working as Sr.Executive - Marketing & Branding Department Since Feb

2013 with Dr.Mehta Multispeciality Hospitals Chetpet, Chennai.

. Worked as Sr.Executive - Marketing since July 2012 - Jan 2013 with

Xcellent Care Multispeciality Hospitals Velacherry, Chennai.

. Worked as Executive - Telemedicine / Marketing department since May

2009 to June 2012 with Apollo Telemedicine Networking Foundation, a

division of Apollo Hospitals, Chennai.

. Worked as Marketing Executive from Jan'2005 to October '2005 with

Mafoi Management Executive.

Current CTC : 2,88,000/- P.A

Marketing Skills

V Working Experience with benchmarks in Industry.

V Conducting various client-based oriented programs.

V Marketing Research

V Customer Relationship Management.

Strengths

V Energetic and self motivated.

V Capable to exertion with Team passion.

DOMAIN WORK EXPERIENCE:

Dr.Mehta Multispecialty Hospital, Chetpet From Feb 2013 to Till Date.

Department : Marketing & Branding

Designation : Sr.Executive

Role: Overall Responsibilities for bring the business to the organization

and meeting Local Doctors In and Around Chennai and also bringing corporate

clients for the empanelling their company with our Hospital major focus is

medical marketing.

. Broght More than 6 lakh per month as a Individual revenue to the

hospital.

. Achieved 8 Lakhs as a individual revenue to the hospital.

. Brough 20 Specialist doctor and empanelled with Dr.Mehta Hospital.

. Conducted Ortho Camp and Brought 147 additional footfall the hospital

from the camp converted 5 IP and 45 X-rays good revenue to the

hospital.

. Conducted a master Health Check Cam for 50 members at World vision

India.

. Co-ordinated for different press Meets good rapo with all the medias.

. We used to Conduct Onsite Camps were the employees who are Unable to

come to our office we will go to their place and finish the camp with

the help of our medical team.

. Conducting Different Health Talks in Various Corporate Companies.

. Increasing the revenue to the Hospitals.

. Tie ups with the Hospitals and the Clinics.

. Providing them a tailor made packages to the Company.

. Giving them a maximum discounts to the Corporate which will empanel us

for a long relations.

. As a Marketing Sr. Executive its my responsibility to achieve the

sales target of the organization through effective planning and

budgeting.

. Used Keep my record updated and my doctor database.

. Meeting all the local physician and generating the revenue to the

hospital in the way of In Patient Referrals.

. Bringing the Patients through the GPs for IP Admissions.

. Conducting Apartment Camp - Free Health Check Up Camp Continuously

. Conducting CM Scheme Free Mega Health Camp on Different Specialty.

. Following Up the patients after the camp to make them in to a

conversion for the hospital.

. Those who are coming through the camp will be given with discounts on

the doctors consultation fees.

. Branding the hospital in different ways.

. Regular Campaign on Preventive Health Check Up Celebrates during the

month of October every year.

. Regular Follow up with the referring doctors.

. Providing them the updates of the patients after the admission and as

well as the for the OP Consultation.

. Conducting Different CME Program for the internal doctors.

. Taking the doctors to the different parts of tamilnadu and conducting

CME program through the IMA.

. Conducting the Free Medical Camps and Promoting the hospital brand.

. Ensuring that to bring more revenue to the hospital in the form of IP

and OP.

. Conducted a Free Mega Health Camp in the following specialty Neuro

Surgery, Gynecology, Urology, Orthopedics with a zero percent

investment from the marketing.

. Conducted a Special PFT Camp at Jain Association Purasaiwakkam.

. Conducted Ortho & Urology Camp at Mehta Hosptial.

. Maintaining minimum 7 calls per day.

. Regular follow up with the key referral doctors.

Additional Experience:

. Working as a Par time Lecturer in Anna University from 2009 to till

date

PREVIOUS WORK EXPERIENCE:

Xcellent Care Super Speciality Hospital From July 2012 - Jan 2013

Department : Marketing & Branding

Designation : Sr.Executive

Role: Overall Responsibilities for all the sectors in marketing Branding,

Corporate Marketing & Medical Marketing.

. My Responsibility to bring Corporate Clients for the Annual and Pre

Employment Medical Check Ups.

. Also Taken Care of Branding to the hospital.

. Conducted Gastro Camp and Brought 97 additional footfall the hospital

from the camp converted 5 IP brought good revenue to the hospital.

. Conducted a Master Health Check Camp for 50 members at Allsec

Technologies.

. We used to Conduct Onsite Camps were the employees who are Unable to

come to our office we will go to their place and finish the camp with

the help of our medical team.

. Giving them a maximum discounts to the Corporate which will empanel us

for a long relations.

. I Used to continuously follow the Companies requirements.

. As a Marketing Sr. Executive its my responsibility to achieve the

sales target of the organization through effective planning and

budgeting.

. Used Keep my record updated and my doctor database.

. Meeting all the local physician and generating the revenue to the

hospital in the way of In Patient Referrals.

. Bringing the Patients through the GPs for MRI and CT Scans.

. Conducting Apartment Camp - Free Health Check Up Camp Continuously

. Conducting Free Mega Health Camp on Different Specialty.

. Following Up the patients after the camp to make them in to a

conversion for the hospital.

. Branding the hospital in different ways.

. Regular Follow up with the referring doctors.

. Conducting Different CME Program for the internal doctors.

. Taking the doctors to the different parts of tamilnadu and conducting

CME program through the IMA.

. Conducting the Free Medical Camps and Promoting the hospital brand.

. Conducting Local Camps every Weeks and concentrating on the local

public.

. More Concentration Given on Chief Minister Insurance Scheme Camp.

. Ensuring that to bring more revenue to the hospital in the form of IP

and OP.

Apollo Telemedicine Networking Foundation May 2009 to June 2012

Department : Telemedicine / Marketing

Designation : Executive

Role: Overall responsibilities including identifying the clients who are

suitable for the Telemedicine services to meet the organizational goals and

also to penetrate in to new areas to develop the strong customer.

. Coordinator for the Pan African e-Networking project, a government of

India novel initiative through ministry of external affairs to support

African countries by sharing knowledge.

. Coordinating for all the International and National conferences and

Symposiums.

. Coordinating with the doctors with regard to outstation camps. To

Improve the Conversions to the hospital.

. To have a Good relationship with all the doctors and the Centers.

. Visiting all the Information Centers and Marketing the hospital

facility.

. Good Co-ordination with all the internal and external doctors.

. Once in a Year Conducting Telemedicine Camp In North Side States.

. Regular market visit to all over india telemedicine centers.

Award: Apollo Telemedicine Networking Foundation was awarded the

prestigious "Best Poster" Award at the 7th Annual World Health Care

Congress & World Health Innovations Summit. The poster on "Electronic House

Visits in an emerging economy" was submitted by Prof K. Ganapathy and Team.

Other responsibilities are:

. Customer care Management.

. Coordinator for the Virtual Home visits, a special initiative from

Apollo Telemedicine to fulfill the gap between the doctors and

patients who are need.

o Intra marketing activities like meeting the consultants,

other staff in the work place to create awareness about

telemedicine services.

o Coordinating for the special programs organized in the

hospital like Telesurgery transmission, Tele educational

programs.

o Arranging Teleconsultations and Tele C.M.E programs for the

African project on demand.

o Concentrating on Timely delivery for installations, secondary

support & consultations.

o Billing, accounts preparation and payment collection with out

long standing dues.

o Training and development programs for the new clients.

o Participating in the special research studies conducted in

the areas of e-health and m-health.

. Streamlined departmental policies and procedures, which helped

lower operational costs.

. Establishing various specialty and super specialty departments

. Created websites and marketing materials for promotion.

. Planned facility expansion, setting up branches in neighboring towns.

. Streamlined efforts for positioning the company as 'National

Player' in healthcare.

. Enhanced doctor referrals to 30% and created a powerful peer network.

. Initiated new systems & processes for seamless operational flow such

as appointment scheduling, clinician coordination, registration &

follow up; managed patient care through triage system with a general

duty medical officer, which helped improve patient care.

Technical Skills :

. Proficient in Microsoft Office Applications, Internet, Net meeting

and Skype Conference Calls.

Personal Dossier:

Date of Birth : 08th November 1985.

Marital Status : Married

Mobile No : 098********

Languages Known : English and Tamil.

Interests : Impel to new areas and playing cricket

(S. Balaji)

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