Executive Leader
Resume:
DAVID J. ROBY
****@****.*** https://www.linkedin.com/in/daveroby
Leadership ~ Marketing ~ Finance ~ Implementation
EXECUTIVE PROFILE
Innovative executive and marketing professional experienced in high volume, multi unit, retail and business operations.
Desires a high level position in an entrepreneurial or professional corporate environment.
SKILL HIGHLIGHTS
● Self motivated ● Business management methodology
● Small business development ● Consensus building
● Leadership/communication skills ● Natural leader
● Business operations organization ● Mergers and acquisitions
● Product line expansion ● P& L management
● New product delivery ● Team building
● Budgeting expertise ● Business analysis
● Negotiations expert ● Forecasting
● Employee relations ● Performance tracking and evaluation
● Self motivated ● Decisive leader
● Customer oriented ● Persuasive
● Business and requirements analysis ● Accounting and finance background
● Exceptional time management skills
CORE ACCOMPLISHMENTS
Staff Development:
● Launched well received program of professional development courses for all staff.
● Mentored and coached employees resulting in a 22% increase in productivity.
Operations Management:
● Leadership ~ I led over 100 team members to become an Inc 500 fastest growing privately held companies in
the USA.
● Handled all functions related to the sales and marketing of store fixtures, structural wall panels and installation
around the US.
● Boosted company sales over 5 years by 2,500% by introducing new products and services into the market in less
than 5 years.
Human Resources:
● Spearheaded the initiation and development of an equity Angel Fund in collaboration with the Federal
Government and 40 cities.
● Developed a 3 week model called "The University of Cook's" for team managers and leadership development
for office products retail stores. Proved to be a great retention and advancement .
Increased year over year sales with RMR Industries by $2.0MM.
●
CAREER HISTORY
1992 to Present
BROADWAY ONE, INC., CONSULTING AND MANAGEMENT FIRM
President/CEO of Broadway One, Inc., a privately held consulting company serving small to large businesses in various
industries internationally. Founded company in May 1992 with the vision of creating a management, marketing, venture
finance and consulting company.
Reported to the Board of Directors. Direct Reports included the Chief Operating Officer of all divisions, the Chief
Financial Officer, Manager of Human Resources and the Chief Production Manager.
Managed full budgeting, banking relations, P&L, cash flow, insurance requirements and sales management.
Directed general operations for all divisions, supervised the national sales operations and divisional support services,
delivered marketing development, materials and strategies, and supported all front end growth and back office services /
customer care.
Featured in the Tom Peter’s 1996 newsletter “In Search of Excellence” for our uniquely empowering work environment,
self managed work teams and our flat organizational structure while producing outstanding results in sales and profits.
NOTABLE ENGAGEMENTS:
● Since 2007 assisted the COO in the conceptualization and the development, modeling and business plans for a large gold
claim in North America. At present the company is issuing bonds in excess of a $100 million dollars and has identified
all key experts and operators to place mine into operation. The Profit Plan was based upon a gold price of $625 per ounce
(today gold is near $1,100 an ounce). Developed an exit strategy for the present owners, which will be implemented
within the first year of operation.
● Developed the business and marketing plan, financial controls and systems for a multi clinic medical operation in Texas.
Assisted them in the registration of several patents for their proprietary protocols. Coordinated the development of a
proprietary software solution specific to their clinic and captured the data needed for further medical research. In
conjunction with their legal counsel, developed licensing agreements, target markets, marketing campaigns and funding
solutions to roll out their intellectual property to clinics in North America, Europe and Asia. Once funded, the enterprise
will grow to $50 million dollars within the first five years of operation with 15% 20% net margins.
● At the request of the Governor’s Office of Economic Development of South Dakota, developed a startup business plan for
a produce packaging and fulfillment business, including an Executive Summary and a complete business, funding and
equity, marketing and leadership organizational plan. Assisted in raising $1 million dollars in seed capital. Company has
progressed to round II of equity funding.
● Founded a real estate development company to purchase, design and develop commercial and residential real estate
including office buildings, retail strip centers, single and multi family housing. Developed the business, marketing and
funding plan and successfully raised over $1 million dollars in equity capital to launch the enterprise. After developing a
successful portfolio of properties, developed an exit strategy with other equity partners, selling all properties within the
portfolio for 40% cash annualized return.
● Founded RMR Industries for the purchase of a failing high end store fixture manufacturing firm in Minnesota. Sourced
the financing for the entire operation and developed the acquisition strategy, business and the equity plan, and debt
structuring. Conceived the turnaround plan which included hiring all new employees for the manufacturing sector while
keeping the engineering and administrative staff from the former company. Assisted in the development of the training
program for new hires in South Dakota and implemented TQM within the entire operation. Established and maintained
client relationships with Macy’s, Bloomingdales, Dayton’s, and the May Company. Within the first year, turned the
company from a six figure loss into a medium six figure profit by streamlining all operations and increasing sales to
sufficiently absorb the manufacturing overhead. Within the following five years, was instrumental in increasing company
revenues from $2 million upon acquisition to $13 million.
● Within RMR Industries, created an installation company, a Redi Built wall manufacturing and installation division and a
restaurant rebuild and retrofit division. Company was recognized by INC. Magazine as one of the 500 Fastest Growing
privately held companies in the United States over a five year sustained period reaching # 68 and having achieved over
122% compound annual growth.
8/2008 to 2/2012
PRAXIS STRATEGY GROUP – CHIEF OPERATING OFFICER
As Chief Operating Officer, responsible for new business development, process engineering, cost controls, new
initiatives, strategy and vision execution.
Reports to Dr. Delore Zimmerman, Ph.D. as President of the Organization
Initiatives that have been driven include:
Implementation of a cost accounting and central project management repository system
A community based wind farm with Praxis as the primary “pivot point’ in coordinating all aspects of the initiation,
development, and ultimately the funding and long term land owner profits. $360M Institutional Investment
Developed a Research & Development Park model owned and operated by Praxis Strategy Group
Assist in the development of the Heartland Development Bank. This model will invest in infrastructure, agribusiness,
technology, broadband, manufacturing, rural health care and many potential new business ventures. This will be a
Public/Private enterprise bringing government and private investment together in a Public/Private/Partnership.
Engaged, advised and created the strategic positioning for a HealthEFirst Software to present at the ‘Worlds Best
Technology” conference in Texas in March 2009. This company was chosen as 1 of 100 to make their presentation to the
investment community. Over 10,000 projects were screened to present as this top technology conference in the United
States for new and innovative products.
Analyzed gaps in talent and expertise within the organization and facilitated Strategic Alliances with several world class
consultants to provide clients with a more complete range of consulting and services.
Helped facilitate a Native Strategic Plan and am currently assisting in the implementation of the most important key result
areas.
Developed a targeted marketing system with specific metric’s that included a coordinated effort of press releases,
television infomercials, radio, answering systems and websites for a medical practice that increased web traffic from
250,000 visits to 705,000 within one month and accounted for over $40,000 in additional measurable revenue for that
period.
Co Founded the Red River Corridor Fund, which is a $4m fund aimed at small startups, angel funds and side by side
investments. This fund has 39 cities as partners and will invest in North Dakota only businesses. This was a program
initiated by the US Department of Treasury.
1977 to 1992
COOK’S INC., OFFICE PRODUCTS AND GIFTS
Company was founded in 1959 as an office supply provider in Watertown, South Dakota.
Promoted to President and Chief Executive Officer in 1995.
Developed the business plan, cash flows, human resources plan, and scheduled roll out for a new concept retail division
in shopping centers, which would come to include office products and gifts. grew company to 21 locations and 43 season
locations in a 4 year period.
NOTABLE ACCOMPLISHMENTS:
● Promoted to General Manager of the entire operation in 1982. Responsibilities included full P&L, sales management,
banking relations, human resource development, revenue enhancement and back office support services. Reported
directly to the President of the company. Direct reports included the Chief Financial Officer, Service Manager, Human
Resources, and Retail Store Manager. Increased both inside and outside sales on average by 10% within the first two
years.
● From 1985 to 1992 developed 21 company owned retail locations, a franchise system for expansion and 43 seasonal kiosk
locations spread throughout the central United States. During this seven year period, increased compounded revenues by
62% and net margins from five to six figures on an annualized basis.
● Developed one of the first of its kind inbound/outbound telemarketing centers for the purchase and sale of office products
and lead generation. With three telemarketers was able to grow sales from zero to an excess of $1 million dollars while
producing 50 100 leads for equipment purchases per month.
● Developed the first ever comprehensive sales/product training system and learning center for new product introduction
and sales. Maintained a weekly in house training regimen for seasoned veterans as well as new hires.
● Developed “The University of Cook’s” training and sales leadership system for the entire retail division providing
continuing education for new hires and seasoned retail personnel.
● Invited to speak at the National Office Products Association National Convention in Chicago on innovation and results
driven leadership in the office products industry.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelors Degree in University Studies – a self directed program with emphasis in business, management & finance
North Dakota State University, Fargo, ND – 1977
Train the Trainer series of courses provided by the National Office Products Association
Dale Carnegie Sales Course
Dale Carnegie How to Win Friends and Influence People Course
Tom Hopkins Sales Course
Certified Financial Management for Office Products Dealers
Currently studying for the Certified Private Equity Professional (CPEP) accreditation
COMMUNITY INVOLVEMENT
Fargo, N.D. HealthEFirst Software – Steve Clute – Board of Advisors 2008 Present
Watertown, S.D. Immaculate Conception Church Finance Board Member 1980 1982
Watertown Country Club Board of Directors – Two Time President 1982 1984 and 1985 1988
Watertown, S.D. Watertown Economic Development Company Board of Directors 1986 1988
Watertown, S.D. Founding Member for Leadership Watertown and Leadership South Dakota 1989
Watertown, S.D. Prairie Lakes Healthcare System – Board of Directors and Secretary Treasurer 1994 1997
Sioux Falls, S.D. Sioux Valley Healthcare System – Regional Board of Directors 1996 1997
Sioux Falls, S.D. Avera Health Care System – Regional Board of Directors 1995 1996
North Central Region CleanTech Open – Co Chair Innovation and Competition Partners Committee
North Dakota State Chamber of Commerce sub committee on economic development policy.
Inductee into the Watertown, South Dakota Athletic Hall of Fame 1993
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