LAYNE SKOYEN
Hastings, MN 55033
Phone: 651-***-**** / cell: 612-***-**** ( E-mail: ***********@*****.***
Summary of Qualifications
Dedicated, persistent and responsive Sales & Marketing professional with a
proven track record of success. Versatile and enthusiastic team player that
possesses a strong work ethic & sells with integrity. Deals effectively
with people on all levels. Professional individual that prides himself on
providing excellent customer service.
Employment History
November 2013 - Group Show Manager - Cygnus Business Media
Present
Manages annual sales budget of $2 million for EMS World
Expo retaining position as #1 event in the company.
Responsibilities include all facets of show management for
trade shows & conferences in the Emergency Medical Services
Industry; operations, sales, marketing, forecasting,
expense tracking, production etc...
Sept 2003 - Director of Sales - Vertical Xchange
October 2013
Company's #1 sales person exceeding annual goal on a
consistent basis with $750,000 in sales. Responsibilities
include sales of meeting packages via the phone and face to
face to suppliers for our Agriculture events;
GreenhouseXchange, VegetableXchange, DairyXchange and
TreeFruitXchange. The typical prospect is a Director of
Sales and Marketing. In this role I am responsible for
producing the event on site with our production team.
Previous position was Event Director for our Food and
Beverage events with annual team sales of $1.4 million.
Coordinated strategic meetings between senior level R & D,
Operations & Engineering executives in the Food & Beverage
Industry with suppliers that can provide solutions to their
initiatives.
Additional responsibilities include manage all areas of
production, recruit processors (senior level buyers) from
Food & Beverage companies. Sell meeting packages to
Ingredient, Equipment & Services Suppliers.
1986-2003 Show Director - Cygnus Expositions
Top sales person generating over $2 million in annual
sales revenue & managed sales teams of 5 to 15 account
executives.
Aggressively sold and marketed exhibit space for
multiple high tech industry trade shows (Strictly
Business Technology Expo) in Minneapolis & Houston.
Clients sold to include IBM, Hewlett Packard, Microsoft,
Novell, Intel, Apple, Dell, Oracle, Sun & Gateway.
Other responsibilities included selling sponsorships &
managing the production & marketing of all events.
1984-1986 Insurance Agent - Bankers Life and Casualty
Sold life and health insurance packages to prospective
clients.
1984-1985 Advertising Sales Representative - Star Tribune
Developed new Telemarketing department at company.
Sold Advertising space in special sections of the
newspaper.
EDUCATION Trans American School of Broadcasting - Wausau,
Wisconsin
Obtained FCC License - Broadcasting/Communications
OTHER Director of the Hastings Spiral Basketball Tournaments
for both boys and girls. Successfully managed the Boys
& Girls Tournaments since 2008 and host over 200 teams
annually. Responsibilities include both pre-tournament
preparation and communication and on-site production.