Sales Marketing

ANAIS BENOUDIZ

*** ***** ****, ***** ******, fl *3143

646-***-**** • *************@***.***

QUALIFICATIONS SUMMARY

Media & Event Management ~ Marketing Strategy Development ~ Advertising

Dynamic, results-oriented professional with success delivering media and marketing programs to support events, product promotions

and sales objectives. Adept at capturing new market share and dramatically increasing revenues through strategic advertising. Change

Agent who swiftly comprehends “big picture” strategy and executes on the boldest of organizational visions. Fluent in Spanish,

French, and Portuguese.

Media and Event Planning • Category Management • Talent Recruiting • Team Building • Project Management • Merchandising •

Business Management • Product Development • Relationship Management • Global Operations

PROFESSIONAL EXPERIENCE

TEKK EVENTS, New York, New York • 2007 - 2012

Marketing Manager, Certified Event Planner

Served as critical launch member developing corporate business plan and strategy for high profile event planning company with $XX

million in annual revenue. Developed corporate branding including logo, marketing collateral, website materials and packaging for

events.

! Designed concepts and presentation approaches for marketing strategy aligned with client messaging and brand identity for

diverse market segments.

! Developed strategy, content and design for new and existing marketing collateral providing start of the art product development.

! Established supplier and vendor management list providing best market rate for clients. Negotiated fees based on current market

trends for event delivery.

! Provided overall event management including venue selection, budget management and timeline tracking. Supported events with

$150,000 budget and 2,000+ attendees. Developed contingency plans for unplanned changes during events.

! Secured high profile sponsorships to offset event budget (Jimmy Choo, Lancôme, Ea Lingerie, Aventura Limo, Ocean Drive

Magazine, Intermix, and Skyy Vodka) for movie premiere SEX AND THE CITY in Miami Beach.

PLENIA SUPERMERCADO DE SALUD, Mexico City, Mexico • 2006 - 2007

Marketing & Public Relations Manager

Directed business development and marketing strategy to expand business segment ensuring corporate and sales goals were exceeded.

Performed detailed cost benefit analysis ensuring effectiveness of marketing focus. Prepared volume forecast and financial data for

leadership team maximizing profitability and identifying sales opportunities. Provided client support through advertising, promotions

along with media planning and buying.

! Led brand and marketing optimization delivery across client base providing customized solution for brand image.

! Championed promotion efforts for clients and partners delivering ROI across advertising and marketing initiatives resulting in

increased sales revenue.

ANAIS BENOUDIZ • Page 2 • *************@***.***

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PLENIA SUPERMARCADO DE SALUD, continued

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! Negotiated vendor and supplier contracts and procurement efforts increasing sales revenue. Ensured service level agreements and

delivery strategy.

! Led event management and planning operations for Mexico market leveraging Mexican political and entertainment celebrity

attendance. Evaluated market to determine advertising strategy, sales focus and marketing development.

! Developed advertising promotion increasing business volume and sales revenue. Created branding for corporate image.

AFFINITY REALTY GROUP, Miami, Florida • 2004 - 2006

Marketing & Sales Associate

Led marketing strategy development and analysis for domestic and global investment risks for world class service provider. Directed

overall French market segment. Developed corporate-wide policies covering contract negotiations, nationwide market trend analysis

and operations.

! Collaborated with leadership to implement marketing strategy based on asset evaluation. Monitored offers and price against

market analysis.

! Developed reporting component based on market trends, current market saturation and sales data. Provided audit file before

acquisition.

! Designed training and development component for global sales force. Managed advertising operations including website design,

promotional campaigns, marketing collateral, and event planning. (Mexico, Venezuela, Europe)

! Utilized monthly newsletter distribution, “Affinity Report” to promote and communicate new projects or programs.

MTV NETWORKS LATIN AMERICA, Miami, Florida • 2003 - 2004

Marketing Assistant

Championed advertising, promotion and on-air marketing for Latin America business segment. Created website concept for VH-1,

MTV and Nickelodeon. Served as key point of contact for sweepstakes managing prize inventory, award distribution and

communication management for participants and winners.

! Designed marketing collateral in conjunction with Art Department for online market including promotion development through

sweepstakes, prize giveaways and events. Launched direct mail campaigns.

! Collaborated with media outlet and cable operators across Latin America to promote MTV brand. Rolled-out and managed

promotional events.

MERRILL LYNCH, Miami, Florida • 2000 - 2003

Internship and Project, Finance ~ Brokers Assistant

FORMAL EDUCATION

Masters of International Business Administration, 2004

Nova Southeastern University, Davie, Florida

Thesis, “Economic Reforms in India”, Bangalore Institute of Economy and Management, Bangalore, India

Bachelor of Science, International Finance and Marketing, 2002

University of Miami, Miami, Florida

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