Content Marketing

Gregory Bergman

**** ****** **., ***** #* ( Los Angeles, CA 90035

310-***-**** ( **************@*****.***

Visionary writer, editor, and content specialist with proven experience

creating, producing, and managing exceptional content in all formats across

all markets-including online, print, video, audio, film and TV-for

financial services firms, media companies, start-ups, and websites.

Expertise boosting audience share and revenue through content strategy,

creation, curation, and management, business development, social media, and

community building. Specialties include media, corporate communications,

finance, business, management, and B2B. Proven team builder focused on

managing editorial and production staff, growing a professional stable of

freelance writers and editors, and delivering profitable projects on time

and budget. Creator of a bestselling book series and half a dozen single

titles, as well as television scripts/ treatments and documentary

features.

Areas of expertise:

Content Creation and Curation ( Print ( Web ( Video ( Audio ( TV/Film (

Writing ( Editing ( Producing

Content Strategy ( Business Development ( Team Leadership ( Strategic

Planning

Online Marketing ( Social Media ( PR ( Branding ( Marketing Product

Launches ( Copywriting

Corporate Communications ( Community Building UX ( SEO/SEM ( E-Commerce ( E-

Media

PROFESSIONAL EXPERIENCE

Confidential ( June 2011 to Present ( Los Angeles, California

Writer/Editor/Producer: Conceive, develop, and produce new content for film

and television.

. Create, write, and direct documentary features.

. Build brand awareness for product line through digital marketing

campaigns, with special focus on social media platforms such as

Twitter, Facebook, etc.

. Create and curate content for company website.

. Write and develop scripts and treatments for film and television.

Calbridge Capital ( November 2007 to May 2011 ( Santa Monica, California

Senior Director of Content Strategy and Business Development: P&L

responsibility for researching, developing, curating, promoting, and

selling industry-leading content in all formats across all markets

worldwide.

. Spearheaded acquisition, business development, PR and marketing of

B2B, trade, and online consumer content for financial services

firm.

. Specialized in financial, medical, technical, and scientific white

papers and abstracts as well as consumer-focused content.

. Developed SEO-friendly web content for a wide range of corporate

clients.

. Wrote compelling and persuasive marketing copy that maximized the

opportunities for indexing, ranking, click-throughs, and

conversions.

. Produced onsite copy, meta content, guest posts, articles, product

descriptions, blog posts, snippets, press releases, white papers,

guides, and other content as required.

. Drove business development efforts, including prospecting for

clients and marketing company competencies.

. Created, curated, and managed content for the company and its

clients across in all formats across all markets worldwide.

. Created traditional and digital marketing and PR campaigns; wrote

all collateral from press releases to annual reports.

. Researched and produced white papers and reports on potential

investments in multiple sectors.

. Designed corporate content strategies, using social media to reach

new investment audiences and drive online traffic to corporate

websites and related online activities.

Equities Global Communications, LLC ( December 2005 to October 2007 ( Santa

Monica, California

Managing Editor: Directly responsible for developing and managing editorial

content for the company's flagship publication, Equities Magazine, a 55-

year-old glossy publication (subsequently sold to a private investment

group).

. Created the new look and feel for the publication that resulted in the

successful acquisition of the magazine.

. Directed and developed all editorial content for both the online and

print publication.

. Increased traffic to the company website through development of social

media channels, blogging, Twitter, etc.

. Innovated product line extensions and brand establishment programs.

. Built and managed a large stable of staff and freelance writers,

editors, designers, and illustrators.

. Created editorial calendar for all content; drove all schedules and

deadlines

. Responsible for all writing and editing of all content, including

scripts, articles, collateral, curriculum, and more.

. Wrote The Cutting Room Floor, the ongoing editorial opinion column

located on the first page of the magazine adjacent the masthead.

. Spearheaded and managed the entire editorial and production process.

Writing/Editing

Experienced journalist, copywriter, author, and editor who's authored/co-

authored numerous

books, including the bestselling WTF? series (WTF?, WTF? College, WTF?

Work, WTF? Women, SRSLY WTF?, and WTF? America) and Bizz Words, The Little

Bathroom Book of Philosophy, Geektionary, ISMS, and I Watch Therefore I Am,

as well as countless white papers, scripts, articles, features, blogs,

collateral pieces, and more.

Education

Hunter College, New York, NY

Bachelor of Arts in Philosophy

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